Freshpaint

Freshpaint

Ensures HIPAA compliance for digital analytics

About

Freshpaint provides a solution for healthcare providers and related businesses to comply with HIPAA regulations, which protect patients' medical records and health information. The company's main service replaces non-compliant tracking technologies with its own, ensuring that Protected Health Information (PHI) is not shared with advertising and analytics tools. This allows businesses to use existing tools like Google Analytics without risking HIPAA violations. Freshpaint operates in a niche market, focusing on the intersection of digital analytics and healthcare privacy, and likely follows a subscription or usage-based revenue model to support its clients in maintaining compliance.

Company Stage

Series B

Employees

51-200

Industries

Data & Analytics, Healthcare

Total Funding

$38.6M

Headquarters

San Francisco, California

Founded

2019


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Simplify's Take

What believers are saying

  • Freshpaint raised $30.7M in Series B funding to expand its platform.
  • Partnerships with Invoca and Stackadapt enhance privacy-compliant advertising capabilities.
  • Increased demand for privacy-compliant analytics in healthcare boosts Freshpaint's market potential.

What critics are saying

  • Potential changes in HIPAA regulations could require costly platform updates.
  • Increased competition may erode Freshpaint's market share.
  • Rapid technological advancements may outpace Freshpaint's integration capabilities.

What makes Freshpaint unique

  • Freshpaint offers HIPAA-compliant analytics solutions for healthcare providers.
  • The platform integrates marketing tools with one click, simplifying data management.
  • Freshpaint replaces non-compliant tracking technologies, ensuring patient data privacy.

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Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

-3%

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Mental Health Support

Gym Membership

Generous Parental Leave

Flexible Work Hours

Company Equity

Remote Work Options

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