What You Should Know:– Freshpaint, the creator of the Healthcare Privacy Platform, today announced the launch of Ad Performance, connecting ad platform data with real appointment outcomes to provide full visibility into the patient’s journey all while protecting patient privacy. Healthcare marketers can now execute data-driven strategies in a privacy-first way.– Healthcare data is notoriously fragmented, with patient information spread across disconnected systems designed for different purposes. This fragmentation makes it difficult to link digital advertising performance to critical outcomes like booked appointments, attended visits, and generated revenue. In addition, privacy regulations like HIPAA and legal challenges restrict access to the data that fuels optimization in other industries. Without a clear connection between marketing efforts and key patient actions, like booking or attending an appointment, healthcare marketers struggle to calculate customer acquisition cost (CAC) or optimize it effectively.Freshpaint Ad Performance: Optimizing Healthcare Marketing with Data-Driven InsightsFreshpaint Ad Performance empowers healthcare marketers with real-time customer acquisition cost (CAC) insightsby service line and Google Ads campaign, enabling precise budget reallocation for maximum ROI. With built-in compliance, the platform ensures secure patient data handling, allowing marketers to focus on scaling high-ROI service lines.Key Features of Freshpaint Ad PerformanceEnhanced Google Ad Performance – Utilizes real appointment data to drive advanced bidding strategies like tROAS , maximizing returns on Google Ads spend , with support for additional ad platforms on the horizon.– Utilizes to drive advanced bidding strategies like , maximizing returns on , with support for additional ad platforms on the horizon

Onspire Health Marketing, a tech-enabled marketing firm for medical practices, hospitals, and other healthcare organizations, has announced its innovative new partnership with Freshpaint.