Simpli.fi and Freshpaint deliver hipaa-compliant programmatic advertising. Healthcare Organizations Can Run Targeted Patient Acquisition Campaigns and Measure Foot Traffic Results, All Within Regulatory Compliance FORT WORTH, TX (August 4, 2026) - Simpli.fi, the real-world media platform built for the age of immediacy, in a strategic partnership and technical integration with Freshpaint, a privacy-first healthcare marketing platform, today introduced an expansion of Simpli.fi's HIPAA-compliant programmatic advertising solution for healthcare providers. Patient acquisition in healthcare has fundamentally shifted, with research showing 77% of patients search for healthcare providers online as digital channels eclipse traditional media for both efficiency and scale. Healthcare organizations that don't use automated, data-driven programmatic buying risk missing potential new patients. However, healthcare marketers face a barrier that doesn't exist in other industries: the current tools required to run modern programmatic campaigns - conversion tracking, audience targeting, and performance measurement - may expose protected health information (PHI) under HIPAA. With this new solution, healthcare providers - from urgent care centers and dental support organizations to specialty practices and regional health systems - can confidently activate high-performing marketing campaigns, measure the patient journey with privacy-first conversion tracking, and prove how marketing influences growth, without exposing PHI. The integration allows healthcare organizations to safely act on consumer intent the moment it happens and measure impact all the way from high-intent digital actions to the clinician's door. "Healthcare happens locally, but strict privacy rules have made it hard for medical groups to see if their online ads actually lead to office visits," said Michael Schoen, Chief Product and Technology Officer at Simpli.fi. "Our partnership with Freshpaint changes that. We've created a secure way to track a patient's journey from an online click to a clinic door. This helps marketers find new patients more effectively and finally prove that their ads are helping their businesses grow." The integration connects Freshpaint's privacy guardrail with Simpli.fi's advertising capabilities. Freshpaint converts patient engagement into privacy-aware marketing signals by removing PHI at the source, giving healthcare marketers a compliant foundation for campaign activation, optimization, and measurement in Simpli.fi. Healthcare marketers get a clear, privacy-driven view of how hyperlocal advertising influences patient acquisition, without relying on guesswork or risky tracking methods. Simpli.fi's advertising platform combined with Freshpaint's privacy-first healthcare marketing platform enables healthcare providers to run campaigns with: * Privacy-first conversion tracking: Determine which local campaigns drive patient appointments and high-intent actions across every market they run in while adhering to organizational privacy standards. * Hyperlocal acquisition strategies: Deliver address-level targeting tailored to each healthcare location, whether operating one site or hundreds. * Multi-location efficiency: Manage campaigns across hundreds of locations without multiplying operational complexity or compliance burden. "Healthcare marketers are under more pressure than ever to show what their media spend is actually driving," said Jason Powers, Vice President of Product at Freshpaint. "Clicks and impressions only tell part of the story. With Freshpaint and Simpli.fi's partnership, healthcare organizations can connect local campaign activity to downstream patient actions like appointment bookings and location engagement, so they can optimize marketing with confidence while protecting patient privacy." The capability is available now for Simpli.fi customers with Freshpaint subscriptions and can be activated by contacting their account manager. About Simpli.fi Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is the only platform that connects these signals in real time - allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. Simplifi Holdings, Inc. thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected. Simpli.fi is backed by leading private equity firms Blackstone and GTCR. About Freshpaint Freshpaint is built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables healthcare organizations to securely connect and activate data across channels, connect marketing spend to outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations - including enterprise providers, payers, digital health companies, agencies, and consumer health brands - so that marketers are empowered to stretch fixed budgets, prove what's working, and turn privacy into a strategic advantage that fuels performance.

Nextdoor and Freshpaint partner to give healthcare advertisers compliant, measurable local performance. * 12/05/2026 Healthcare advertisers can now measure what hyperlocal advertising actually drives, reaching verified neighbors and household decision-makers without the compliance risk SAN FRANCISCO-(BUSINESS WIRE)-Nextdoor, the essential neighborhood network, and Freshpaint, the privacy-safe customer data platform built for healthcare, today announced a new integration that enables healthcare advertisers to measure the impact of hyperlocal advertising on real patient outcomes - without compromising privacy or compliance. The integration connects Nextdoor's Ads Manager to Freshpaint's privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighborhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume. With the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions so they can confidently double down on hyperlocal advertising as a measurable, scalable driver of patient acquisition. The integration delivers: * Incremental local reach among verified household decision-makers not duplicated by search or other social platforms * Neighborhood-level attribution tied to specific service lines, zip codes, and campaigns - not just clicks and impressions * PHI protection by default through server-side data collection with full governance and auditability * A single view of local growth from first neighborhood exposure to patient acquisition "Healthcare marketers shouldn't have to trade off between performance and privacy," said Jason Powers, Vice President of Product at Freshpaint. "By turning hyperlocal advertising into a true performance channel with Nextdoor, we're empowering healthcare organizations to see exactly which neighborhoods and campaigns lead to patient actions - so they can measure what's working and improve performance, without compromising privacy." "Healthcare is deeply personal, and the decisions patients make start close to home - with neighbors, local recommendations, and trusted community conversations," said Michael Kiernan, Chief Revenue Officer at Nextdoor. "Nextdoor is the only platform that reaches 110 million verified neighbors at their real addresses, which means healthcare advertisers aren't just buying impressions, they're reaching actual household decision-makers in the specific neighborhoods they serve." The Freshpaint-Nextdoor integration is available now. Healthcare advertisers interested in getting started can visit business.nextdoor.com to learn more. About Nextdoor Nextdoor is the essential neighborhood network for over 110 million verified neighbors, offering trusted local news, real-time safety alerts, neighbor recommendations, for sale and free listings, and local events. Nextdoor connects neighbors to the people, places, and information that matter most in their local communities. In addition, businesses, news publishers, and public agencies use Nextdoor to share important information and engage with neighbors at scale. Download the app or join the neighborhood at nextdoor.com. For more information and media assets, visit nextdoor.com/newsroom. About Freshpaint Freshpaint is built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables healthcare organizations to securely connect and activate data across channels, connect marketing spend to outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations - including enterprise providers, payers, digital health companies, agencies, and consumer health brands - so that marketers are empowered to stretch fixed budgets, prove what's working, and turn privacy into a strategic advantage that fuels performance.

Nextdoor and Freshpaint have announced an integration enabling healthcare advertisers to measure hyperlocal advertising impact on patient outcomes whilst maintaining privacy compliance. The partnership connects Nextdoor's Ads Manager to Freshpaint's privacy-first platform, allowing healthcare marketers to link neighbourhood-level campaign performance with patient actions such as booked appointments and new patient volume. The integration provides neighbourhood-level attribution tied to specific service lines and postcodes, protected health information safeguards through server-side data collection, and incremental reach amongst verified household decision-makers. Healthcare organisations can now track performance from initial neighbourhood exposure through to patient acquisition. The integration is available now to healthcare advertisers through Nextdoor's 110 million verified neighbour network.