Today, Fruitful, the financial membership helping Americans understand, organize, and optimize their finances, announced the launch of two innovative products: Fruitful Cash Accounts and Fruitful Card. These new offerings work in concert to upend traditional banking models and provide users with a seamless, transparent financial experience that maximizes earnings, rewards, and financial control, all with no fees, no credit card debt risk, and no carryover balances.Fruitful Cash & Card are available as part of Fruitful’s $98/month membership that includes one-on-one expert financial guidance tailored to members’ unique lifestyles, goals, and stressors, seamlessly integrated with smarter, stress-free saving, spending, and investing.“Fruitful is reimagining what financial wellness means for Americans, and the launch of Cash & Card is a significant step toward empowering our members to take full control of their financial present and future,” said Sam Lewis, CEO of Fruitful. “For too long, the financial services industry has embraced outdated banking and advisory models to muddle customers’ full financial picture and ultimately profit off of them. We’ve designed an entirely fresh approach to empower our members to get organized, earn more, and avoid fees and credit card debt while getting advice from their Fruitful Guide and taking action. Cash & Card means more financial progress and peace of mind for our members and a new model for the financial services industry.”Historically, banks have partitioned checking, savings, and credit in ways that silo customers’ full financial picture, making it harder for them to track spending and manage money effectively. This model can lead to Americans becoming trapped in a cycle of overspending, surprise fees, debt, and confusion.Fruitful is changing that by breaking down the barriers between these core financial functions and integrating one-on-one expert financial guidance

Fruitful, a startup that aims to encourage healthy financial habits for its users, has raised $33m in equity funding from a seed and Series A round.