Fueled

Fueled

End-to-end mobile and web development

Overview

Fueled provides end-to-end mobile and web development for businesses and entrepreneurs, creating engaging digital products. It handles the full project lifecycle from concept and strategy to development, testing, and post-launch support, with project-based fees and optional ongoing maintenance. It differentiates itself by prioritizing design and user experience alongside technical development, delivering high-quality products on time and within budget using current technologies. Its goal is to help clients achieve business impact by offering reliable, user-friendly products that meet user needs and drive growth.

About Fueled

Simplify's Rating
Why Fueled is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Enterprise Software

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

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Simplify's Take

What believers are saying

  • July 2026 Pantheon partnership expands ElasticPress reach across more enterprise digital experiences.
  • ElasticPress Labs adds AI semantic search and generated answers, matching buyer demand.
  • Fueled's 400-plus team from 10up merger broadens delivery capacity across mobile and web.

What critics are saying

  • March 2026 Opensend acquired Fueled.io, signaling core product fragmentation and strategic drift.
  • Agency revenue depends on client projects, exposing Fueled to budget freezes and churn fast.
  • ElasticPress infrastructure behind Pantheon creates existential platform dependency if distribution changes in 2027.

What makes Fueled unique

  • Fueled's 2023 merger with 10up combines premium design and WordPress engineering depth.
  • ElasticPress gives Fueled proprietary search infrastructure, not pure labor-arbitrage agency services.
  • May 2025 rebrand unified Fueled and 10up under one digital transformation platform.

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Benefits

12 paid holidays

12 paid sick or personal days a year

Unlimited vacation policy

Annual anniversary gifts

Medical, dental, & vision

Retirement plans

Performance bonuses

Client referral bonus

Annual learning & development budget

Employee referral bonus

Sabbatical leave

Remote work

Parental leave

Bereavement leave

Company supplied Apple machine

Company News

Glam Adelaide
Aug 1st, 2026
COMING SOON: New drink bar, Fueled Co, to bring loaded teas and protein smoothies for your workout fuel.

COMING SOON: New drink bar, Fueled Co, to bring loaded teas and protein smoothies for your workout fuel. Posted on August 2, 2026 After two successful Adelaide pop-ups, fitness-forward couple Tahlia and Reece are opening Fueled Co, a colourful loaded tea and protein smoothie bar in Queenstown. If you're craving a pick-me-up or need extra fuel to power through your workouts, have you considered tea? A colourful new drink bar specialising in loaded teas, protein smoothies and grab-and-go wellness options is preparing to open on Port Road. Fueled Co will open their first permanent store following two successful pop-ups that helped co-owners Tahlia and Reece test Adelaide's taste for tea. The idea for the business began after Tahlia, a massage therapist with an interest in health and wellbeing, experienced loaded tea herself and introduced them to her partner, Reece, a personal trainer. "I made him try one, then every day after he was like, 'I need a tea,'" Tahlia said. With both founders passionate about fitness, they began developing Fueled Co around the idea of supporting busy people who want convenient drinks that suit an active lifestyle. ADVERTISING Fueled Co's loaded teas are divided into energy, immunity and collagen categories, with each designed to support different health and wellness goals. The energy tea combines energy sachets, green herbal tea, vitamins and electrolytes. The immunity range includes aloe vera and minerals, which Tahlia said have been selected with gut health and digestion in mind. Tahlia said the teas offer clean caffeine boosts without the crash commonly associated with other energy drinks. While the teas cover plenty of bases, they do not contain protein, but don't worry, Fueled Co will also offer a separate range of protein smoothies for customers looking for a more substantial post-workout or on-the-go option. While the Queenstown location will initially focus on teas and smoothies, but the pair hopes to expand the menu within the coming months. "Warm oats, fitness food and snacks, protein balls, cheesecakes... easy to prep." The couple previously served drinks at a NCE Cheer & Dance showcase, where Watermelon Crush became the standout choice, before appearing at Para Hills United Soccer Club where the lolly-inspired Killer Python loaded tea was a clear favourite. The new venue is also being designed as an upbeat and welcoming destination rather than simply somewhere to collect a drink. "There will definitely be good vibes, and we'll have the music pumping for sure," Tahlia said. Fueled Co's grand opening will include goodie bags created in collaboration with other local businesses for the first 20 customers, featuring discount cards and other surprises. Visitors will also be able to spin a prize wheel, while every drink purchased on opening day will give them an entry into the draw to win a 30-pack loaded tea set to make at home. Whether you're chasing a post-workout boost or just something colourful to sip, Fueled Co is ready to bring the energy to Queenstown. Fueled Co When: Grand opening 8 August Where: 109B Port Road, Queenstown, SA 5014 For more information keep an eye on their socials.

ElasticPress
Jul 16th, 2026
Fueled and Pantheon partner to bring enterprise-grade search to more digital experiences.

Fueled and Pantheon partner to bring enterprise-grade search to more digital experiences. July 16, 2026 by Thorsten Ott Fueled is partnering with Pantheon to make ElasticPress.io, its fast and flexible search solution, available to more organizations building content-rich digital experiences. From content-centric websites with large libraries to online storefronts, search shapes how visitors find information and discover products. And expectations keep rising: shaped by AI experiences across the web, people increasingly expect search to understand a question and answer it directly. When search is slow, brittle, or limited to basic keyword matching, the experience suffers at a moment when intent is high. ElasticPress provides a stronger foundation for fast, relevant discovery, and its partnership gives Pantheon customers access to enterprise-caliber search capabilities and support without separately orchestrating Elasticsearch infrastructure. Better search, delivered through Pantheon. ElasticPress is a powerful, proven search solution for WordPress, built on Elasticsearch and refined over more than a decade of enterprise deployments. It takes over the out-of-the-box WordPress search experience and connects it to modern search infrastructure built for speed, relevance, and scale. That foundation unlocks faster queries, smarter and more accurate results, and support for more complex content models. Results can be weighted by relevance and informed by content, metadata, custom fields, and other structured information, all of which can be tuned. For WooCommerce-powered storefronts, customers quickly find the right product across even the largest catalogs. For publishers, universities, and other content-rich organizations, visitors get fast, relevant results from even the deepest archives. Editors feel the difference too: moving resource-intensive queries off the database makes managing and navigating large content libraries faster inside the WordPress admin. With Pantheon, adopting ElasticPress no longer requires standing up or configuring search infrastructure. Customers can enable it directly from the Pantheon dashboard, and the platform handles provisioning and credentials automatically, with Fueled operating the search infrastructure behind the scenes. Pantheon announced the integration this spring, and it is now generally available. Search that's ready for AI. Fueled is focused on applying AI that measurably improves its clients' digital experiences, and ElasticPress plays an important role for content-centered products. Recent releases have introduced features like AI-powered semantic search (understands meaning, not just keywords) and AI-generated answers drawn from a site's own content. Today, these capabilities ship inside ElasticPress Labs, a companion plugin for technical teams, and are powered by an organization's preferred external AI model. And its team is already working on an easier-to-manage version inside the core product, with no third-party AI accounts to manage. One of several AI advances on its roadmap. Search that understands meaning asks far more of the underlying infrastructure than keyword matching ever did. That's where ElasticPress's modern architecture pays off: the same structured index that speeds up everyday search is ready to store embeddings and power vector search. Teams that adopt ElasticPress for stronger search today are laying the groundwork for the discovery experiences their visitors and customers will expect next. For developers, ElasticPress 2.5 has published an open source sample application that demonstrates what's possible, and provides a code reference for building similar experiences, right down to exposing search and answers as tools AI agents can call. It uses ElasticPress.io as a vector knowledge store built on the Nobel Prize's rich public laureate dataset. The sample's Ask AI experience answers plain-language questions with cited sources: ask which women have won the Physics prize, and it responds with Marie Curie and her fellow laureates, drawn directly from the indexed data. It can even reason across the full dataset, fielding questions like which country has produced the most Chemistry laureates. It's the difference between searching a database and speaking with an expert. Expanding ElasticPress beyond WordPress. The Pantheon partnership also points to increasing support for Elasticsearch-based search integrations and projects outside of WordPress. Its ElasticPress plugin is purpose-built for WordPress, connecting it to Elasticsearch, indexing a site's content, routing searches through that index, and adding new visitor-facing features that the index makes possible. On the other side is its optimized Elasticsearch infrastructure, operated by its team and tuned for content-rich websites, from secured search endpoints to the pipeline powering AI features. Its infrastructure's capabilities, now available with Pantheon, are not WordPress-specific. Pantheon supports customers on WordPress, Drupal, and Next.js; its infrastructure and experts can deliver custom search integrations for any of them, connecting the data source, structuring the index, generating embeddings, and shaping the search experience around the product's content model. In fact, the Nobel Prize code sample runs entirely outside WordPress, no plugin involved, talking directly to its search infrastructure. Bringing better search to more of the web. Its partnership with Pantheon puts stronger search, and the foundation for AI-powered discovery, within easier reach for every organization building on the platform, across WordPress and beyond. Fueled and Pantheon are hosting a webinar on July 22 at 2 p.m. ET to walk through the partnership and see ElasticPress capabilities in action.

Fueled
Mar 13th, 2025
Proactive Site Support with Fueled+10up's Monitor

That's why Fueled is excited to publicly introduce Monitor: a unified dashboard that simplifies site health tracking, bringing critical performance, accessibility, security, and platform vitals into a single, purpose-built system.Monitor tracks each of its clients' websites for software updates, accessibility notices, and Core Web Vitals site performance metrics and proactively notifies its team via Slack in their project channels if there are any security, maintenance, or performance issues.

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