Fulfil

Fulfil

Automated pick and pack solutions for groceries

About

Fulfil provides automated grocery fulfillment solutions that streamline the pick and pack process for online grocery retailers. Their technology ensures high order accuracy through real-time inventory control and zero-touch packing by robots, enabling same-day delivery and flexible pickup options. Unlike competitors, Fulfil integrates its system into existing operations, reducing costs by up to 50% and achieving a 99% accuracy rate. The company's goal is to enhance delivery efficiency and customer satisfaction in the growing online grocery market.

Company Stage

Series B

Employees

51-200

Industries

Food & Agriculture, Robotics & Automation, Consumer Goods

Total Funding

$117.2M

Headquarters

Mountain View, California

Founded

2017


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Simplify's Take

What believers are saying

  • Growing demand for eco-friendly solutions aligns with Fulfil's mission to reduce environmental impact.
  • Advancements in computer vision enhance Fulfil's precise sorting and packing capabilities.
  • Rise of micro-fulfillment centers offers opportunities for scalable, localized grocery solutions.

What critics are saying

  • Competition from tech giants like Amazon and Ocado in automated grocery fulfillment.
  • Potential backlash from labor unions over job losses due to automation.
  • Supply chain vulnerabilities, such as semiconductor shortages, could impact technology delivery.

What makes Fulfil unique

  • Fulfil offers zero-touch packing, ensuring 100% order accuracy and same-day delivery.
  • The company specializes in automated solutions for all grocery temperature ranges and categories.
  • Fulfil's technology integrates real-time inventory control, eliminating substitutions and mistakes.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

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