Further

Further

Turns data into actionable enterprise insights

Overview

Further delivers data analytics, cloud, and AI solutions for enterprise organizations, helping them turn raw data into actionable insights. Its offerings include data platforms and AI-powered tools hosted in the cloud, with data ingestion, storage, analytics, dashboards, and workflows that translate data into usable insights. As a Google Premier Partner, it provides high-level product support to implement, manage, and optimize these solutions for customers. The company differentiates itself with end-to-end, enterprise-grade capabilities and specialized higher-education solutions aimed at delivering practical, measurable outcomes for growth and operational efficiency.

About Further

Simplify's Rating
Why Further is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Seed

Total Funding

$1.5M

Headquarters

Atlanta, Georgia

Founded

2004

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Simplify's Take

What believers are saying

  • AI-assisted analytics increases demand for Faster decisioning from enterprise data.
  • Higher education needs specialized data modernization and operational decision support.
  • Hybrid-cloud adoption expands demand for integration across fragmented enterprise systems.

What critics are saying

  • Google BigQuery increasingly bundles analytics, reducing partner-led implementation demand.
  • SAP, Microsoft, AWS, and Snowflake commoditize Further’s core service stack.
  • Google partner policy changes can weaken Further’s sales access and credibility.

What makes Further unique

  • Founded in 2004, Further combines data, cloud, and AI services for enterprises.
  • Further emphasizes actionable insights, not just dashboards or raw analytics.
  • Google Premier Partner status strengthens credibility in enterprise cloud deployments.

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Funding

Total Funding

$1.4M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

401(k) Retirement Plan

Professional Development Budget

Company News

VentureBeat
May 4th, 2024
How To Prepare Your Workforce To Think Like Ai Pros

Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here. If you feel a sudden urge to smile when you see this rock, you’re in good company.  As humans, we often irrationally describe human-like behaviors to objects with some, but not all, characteristics (also known as anthropomorphism) — and we’re seeing this occur more and more with AI. In some instances, anthropomorphism looks like saying ‘please’ and ‘thank you’ when interacting with a chat bot or praising generative AI when the output matches your expectations.  But etiquette aside, the real challenge here is when you see AI ‘reason’ with a simple task (like summarizing this article) then expect it to effectively perform the same on an anthology of complex scientific articles. Or, when you see a model generate an answer about Microsoft’s recent earnings call and expect it to perform market research by providing the model with the same earnings transcripts of 10 other companies

The Business Journals
Mar 20th, 2024
Cleveland AI startup Pandata has been acquired

Cleveland artificial intelligence startup Pandata has been acquired by a South Carolina-based AI, data and analytics company.

Search Discovery
Jan 29th, 2023
Search Discovery Is A Winner Of The Top Workplaces USA 2023 Award | Search Discovery

Search Discovery has earned the 2023 Top Workplaces USA award.

Search Discovery
Sep 12th, 2022
Search Discovery, Inc. launches Apollo Design & Document tier

Search Discovery, Inc. is happy to announce the release of the Apollo Design & Document tier!

FF News
Jul 26th, 2022
Further And Yoti Partner To Power The Next Generation Of Financial Products

Investment platform Further has today announced a new partnership with digital identity provider Yoti, who will streamline the customer onboarding process, making it faster and easier for people to invest in their chosen funds. Under Financial Conduct Authority (FCA) rules, Further is required to provide appropriate identity evidence for investors when transactions take place. This is to prove that all investors seeking to invest in a fund via Further are who they say they are

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