Work Here?
Overview
Future.co provides personalized online fitness coaching by pairing each member with a world-class coach who designs a customized workout plan and coordinates nutrition and recovery guidance. Members use a platform that connects with wearables to track activity, while coaches adjust plans and provide daily check-ins and support through an app. The approach blends human coaching with data-driven feedback and a holistic focus on nutrition and wellness, using real-time insights from wearables. The goal is to make expert personal training accessible anywhere and help people reach fitness milestones through ongoing guidance and accountability.
About Future
Industries
Data & Analytics
Consumer Software
Healthcare
Company Size
501-1,000
Company Stage
Series C
Total Funding
$113.5M
Headquarters
San Francisco, California
Founded
2017
Get referred to Future
See people who can refer or advise you
Simplify's Take
What believers are saying
- June 2026 premium tiers priced at $129 and $399 deepen revenue per member.
- Future says new service launches later in 2026, expanding into movement and preventive health.
- Autograph’s athlete network and Brady board role strengthen acquisition channels after January 2025.
What critics are saying
- June 2026 scrapped AI training exposes weak product-market fit beyond premium human coaching.
- Future’s 2025 merger dependence on Autograph distracts management while integration costs rise.
- If coaching economics break at scale, Future’s 2025-2026 model collapses under trainer supply limits.
What makes Future unique
- Future’s human coaches and daily accountability still separate it from generic fitness apps.
- January 23, 2025 merger with Autograph adds Tom Brady, athlete access, and brand reach.
- June 2026 Future Pro bundles DEXA, lab tests, and nutrition guidance into coaching.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$113.5M
Meets
Industry Average
Funded Over
5 Rounds
Kleiner Perkins
Founders FundIndustry standards
Benefits
Health Insurance
401(k) Retirement Plan
Flexible Paid Time Off
Mental Health Support
Remote Work Options
Future Membership
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 4%/PRNewswire/ -- Autograph and Future today announced their merger to revolutionize fitness and wellness through personalized coaching. The combined entity will...
Future, a San Francisco, CA-based digital fitness coaching service, raised $75m in Series C funding
With thousands of gyms across the country forced to close during the pandemic, there’s been an unprecedented opportunity for fitness companies pitching an at-home solution. This moment has propelled public companies like Peloton to stratospheric highs — its market cap is about to eclipse $40 billion — but it has also pushed venture capitalists toward plenty of deals in the fitness space.
Future is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Future
Industries
Data & Analytics
Consumer Software
Healthcare
Company Size
501-1,000
Company Stage
Series C
Total Funding
$113.5M
Headquarters
San Francisco, California
Founded
2017
Future is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today