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G Adventures is a global travel company that offers more than 1,000 sustainable, immersive tours across 100+ countries. It runs small-group, guided itineraries that include accommodations and activities, with a focus on authentic experiences and responsible travel. The tours are guaranteed to depart, providing travelers with certainty and peace of mind. Revenue comes from selling travel packages, and the company operates through 28 offices worldwide with thousands of employees. Compared with many mainstream trips, G Adventures emphasizes community-based tourism, environmental responsibility, and direct engagement with local cultures, aiming to minimize impact while maximizing meaningful experiences for travelers and local communities. Its goal is to broaden access to authentic, responsible adventures and to grow the positive impact of community-based tourism globally.
Industries
Social Impact
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1990
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CHTA names G Adventures founder Bruce Poon Tip as keynote speaker for the 2026 Caribbean Hospitality Industry Exchange Forum (CHIEF). September 21, 2026 Held in Barbados November 16-18, CHIEF will equip Caribbean hospitality leaders with practical strategies, peer insights and expertise to strengthen their businesses and prepare for what's next. MIAMI, Fla. - The Caribbean Hotel and Tourism Association (CHTA) today announced that Bruce Poon Tip, founder of G Adventures and one of the travel industry's most influential entrepreneurs, will deliver the keynote address at the 2026 Caribbean Hospitality Industry Exchange Forum (CHIEF), taking place November 16-18 at the Wyndham Grand Barbados Sam Lord's Castle All-Inclusive Resort. Poon Tip built G Adventures from a 1990 startup, launched at age 22 on two maxed-out credit cards, into the world's largest small-group adventure travel company, now carrying more than 200,000 travelers a year across upwards of 1,000 trips in more than 100 countries. His perspective on how the travel business can work has carried well beyond his own company. Poon Tip has addressed the United Nations and the World Bank, spoken at the headquarters of Apple and Google, and written a New York Times bestseller, Looptail, on reinventing the way a company operates. During CHIEF he will draw on 35 years of challenging the traditional tourism model to examine what the industry owes the destinations it works in and what it earns back, with local economies capturing more of what travelers spend and communities holding a real voice in how tourism develops around them. "Bruce built a global business by rethinking how travel was supposed to work, and that is exactly the kind of thinking our industry needs as we look toward 2030," said CHTA President Sanovnik Destang. "Hospitality leaders are making important decisions today that will shape how their businesses compete and grow in the years ahead. Bruce brings a valuable perspective - challenging convention, turning ideas into action and proving they can work at scale." A Program Built for the Business Questions Hospitality Leaders Are Asking Under the theme Caribbean Tourism 2030: Resilient. Regenerative. Ready. - Practical Strategies to Lead Smarter, Operate Better and Grow Stronger, CHIEF 2026 will bring together Caribbean hospitality leaders and industry experts around the business issues and opportunities that matter now and as the region looks toward 2030. From AI, technology and revenue growth to direct bookings, workforce development, operational performance, resilience and new revenue opportunities, the program will emphasize real-world experience, actionable ideas and perspectives participants can take back and apply within their organizations. Industry leaders and experts confirmed to participate to date include Chris Davidson, Managing Director, MMGY Travel Intelligence; Paul Salmon, Chairman & CEO, Rockhouse; Manny Melendez, Director, Direct Bookings & Distribution, Amadeus; Kalina Kennedy, General Manager of Margaritaville Vacation Club St. Thomas, Elysian Beach Club and Limetree Beach Club, and Gregor Nassief, Chief Executive Officer, GEMS Holdings Limited, among others. Hospitality owners, operators and industry professionals are invited to join their peers in Barbados November 16-18 to exchange ideas, build connections and gain insights they can put into action. Registration is open to both CHTA members and non-members at www.chtachief.com/registration. CHIEF 2026 Platinum partners include ABA Global Marketing, Alliants, GAIN, Interval International, Maestro PMS, Miles Partnership, Mastercard and Silverware. Gold partners include MyBookingRewards.com and taConnect. Supporting partners include Amadeus, Carnival Corporation, Lighthouse, Reefstarter and Revinate. Airline Partners include interCaribbean Airways and Winair.
G Adventures expands luxury travel portfolio in Peru and Costa Rica. G Adventures pivots toward the high-end market in Latin America, launching "Signature" luxury packages in Peru and Costa Rica to meet rising premium demand. Sunday, September 20, 2026 G Adventures is diversifying its operational model in Latin America, moving beyond its roots as a pure adventure specialist to capture a growing segment of premium travelers. The company reports a substantial increase in demand for luxury experiences over the last two to three years, prompting a strategic expansion of its "Signature" package offerings. While the company maintains its core adventure identity, the current market shift indicates that the boundary between "adventure" and "luxury" is blurring. Modern travelers now seek remote destinations - such as the Amazon or the Andes - without sacrificing five-star accommodations or polished logistics. Peru has emerged as the centerpiece of this regional strategy. G Adventures is leveraging its existing infrastructure in the Sacred Valley and Machu Picchu to integrate higher-end services. This expansion is not merely about product development but also about trade infrastructure; the company is actively strengthening partnerships with regional travel agencies to scale its reach. Beyond Peru, Costa Rica has been integrated into this luxury-focused portfolio, aligning with the company's broader global expansion in markets like Japan, Thailand, and Africa. Key facts breakdown. * Growth Window: Significant increase in luxury traveler demand observed over the past 2-3 years. * Primary Targets: Peru and Costa Rica are the lead destinations for Latin American luxury growth. * Product Tier: "Signature" journeys are the designated high-end offering, combining five-star comfort with cultural immersion. * Peru Itinerary A: 9-day Signature journey covering Lima, the Sacred Valley, and Machu Picchu (includes private museum access and indigenous weaving experiences). * Peru Itinerary B: 12-day Signature journey combining Lima, the Sacred Valley, Machu Picchu, and the Amazon. * Global Reach: Expansion efforts extend to Asia (Japan, Thailand) and Africa. Why this matters. From a logistical and market perspective, this shift signals a "premiumization" of adventure tourism. For years, the industry viewed adventure travel and luxury travel as mutually exclusive categories - one defined by ruggedness, the other by comfort. Its analysis of this pivot suggests that the "Information Gain" for the industry is the rise of the Hybrid Traveler. This demographic is willing to pay a premium for "specialist access" (e.g., private museum tours or indigenous encounters) provided the baseline comfort remains high. For operators in Peru and Costa Rica, the real impact is a shift in infrastructure requirements; there is now a critical need for luxury lodges and high-end transport in remote areas that were previously served only by budget or mid-range operators. Industry outlook. Expect a surge in "boutique-adventure" partnerships across Latin America. As G Adventures strengthens its agency networks, other international operators will likely follow suit, moving away from generic group tours toward curated, small-group luxury experiences. The focus will shift from "where the traveler goes" to "who the traveler meets" and the exclusivity of the access provided. Recommended read: Raushan kumar. Founder & Lead Developer Full-stack developer with 11+ years of experience and a passionate traveller. Raushan built Kordinate News from the ground up with a vision to create the best travel news experience on the web.
G Adventures introduces new flexible booking options. 20.08.26 | Open Jaw Booking the trip of a lifetime should be exciting, not stressful. But even the most organized traveller can't always predict what's around the corner. G Adventures has travellers' backs when plans change, with the launch of their new Stay Flexy Adventure Plans. The new three-tier flexible booking options are designed to make it easier for travellers to commit to the adventure of a lifetime, without the nagging voice in their head asking: "But what if something comes up?" It is the latest move from G Adventures to remove barriers to booking and give travellers the confidence and peace of mind to say yes to travel. Because life happens. Plans change. Work gets busy. Best friends get engaged. Or, travellers simply change their minds. G Adventures gets it. The new Flexy, Flexier and Flexiest options give travellers greater choice over what happens to their money if their plans change, with enhanced cancellation terms, Future Travel Credits and additional pre-departure perks available on the higher tiers. G Adventures has always done things differently, from low deposits and its industry-leading Lifetime Deposit programme to guaranteed departures that mean travellers can book with confidence. Stay Flexy Adventure Plans is the next step in lowering the barrier to adventure, helping travellers feel more confident when booking a trip of a lifetime. "Booking an adventure should be exciting, not daunting, and these new flexible booking options provide agents with another tool to help turn 'I'm thinking about it' into 'I'm booking it'. That final moment of hesitation is often driven by uncertainty, rather than a lack of desire to travel. Flex helps remove that uncertainty and offers travellers peace of mind when they lock in their adventure," says David Green, Global VP, Customer Sales & Solutions and Managing Director, Canada. "Flex is commissioned at the same rate as the tour itself and is non-refundable, meaning commission is protected, making it a great earning opportunity for our agent partners. Trip add-ons, such as pre or post nights or transfers, added at a later date, are also automatically protected by an existing flexible booking option at no extra cost. It's designed to be a genuinely useful product for agents, not another thing to explain at the point of sale." Meet the Stay Flexy Adventure Plans: FLEXY - for the 'I'm pretty sure I'm going' traveller G Adventures' standard flexible option provides a full refund for trips departing more than 60 days away, giving travellers an added layer of reliability if things shift after booking. * 60+ days before departure: Full refund with Lifetime Deposit kept on file * 59-30 days: Up to 50% of tour value refunded, with the remainder subject to cancellation terms and Lifetime Deposit * 29 days or less: Lifetime Deposit retained, with the remainder subject to cancellation fees FLEXIER - for the "I'm going, but let's not tempt fate" traveller Flexier extends the cancellation window and converts more cancellation penalties into Future Travel Credits, keeping travellers' money in play for their next adventure. It also comes with a few extras designed to have travellers' backs before they even leave home, including 1GB travel eSim, lost luggage protection of up to $500 USD, priority service and double the trees grown on their behalf while on trip. * 60+ days before departure: Full refund with Lifetime Deposit kept on file * 59-30 days: 50% refund, with the remainder split between Lifetime Deposit and Future Travel Credit * 29-21 days: Lifetime Deposit and Future Travel Credit, meaning 100% of traveller money is protected * 20 days or less: Lifetime Deposit retained, with the remainder subject to cancellation fees FLEXIEST - for the "I want ALL the reassurance" traveller For travellers making a big commitment, booking further in advance or simply wanting maximum flexibility, Flexiest pushes the protection window even further and offers 3GB eSim, lost luggage protection up to $1,000 USD, priority service and double the trees grown on their behalf while on trip. * 60+ days before departure: Full refund, with Lifetime Deposit kept on file * 59-21 days: 50% refund, with the remainder split between Lifetime Deposit and Future Travel Credit * 20-5 days: Lifetime Deposit and Future Travel Credit, meaning 100% of traveller money is protected * 4 days or less: Lifetime Deposit retained, with the remainder subject to cancellation fees
NatGeo and G Adventures launch 17 new expeditions. * By Diana A. * Tue, 18/08/2026 National Geographic Signature with G Adventures is expanding its fast-growing high-end collection of expeditions with 17 new itineraries, responding to growing demand. *All details correct at time of publication (18 August 2026) The latest additions bring the total number of trips to 67 across 48 destinations, building on Signature's philosophy of redefining luxury travel through deeper, more immersive experiences in some of the world's most fascinating destinations. As part of this vision, Signature is also leading the way in bringing community tourism into the luxury travel space, creating opportunities for travellers to connect with local people, cultures and traditions while helping tourism deliver lasting benefits to the communities that host them. Itineraries include visiting an Indigenous community-owned African elephant sanctuary in Kenya to understand community-led conservation, learning about Iceland's restless geology with a volcanologist and venturing beneath the earth into New Zealand's Waitomo Glowworm Caves with a renowned ecologist. Yves Marceau, VP Product at G Adventures, said: "The overwhelmingly positive response to National Geographic Signature with G Adventures has demonstrated travellers are looking for trips that align strongly with their values. "They still expect outstanding service and comfort, but increasingly they're looking for experiences that broaden their perspective. Signature speaks to a generation of travellers who want to return home with a richer understanding of the world." Travellers are accompanied by National Geographic Expedition Experts - leaders in fields including photography, conservation, wildlife biology, geology, archaeology, history and more - who offer behind-the-scenes insights unmatched on other tours. Each trip is also led by a highly experienced National Geographic Expedition Leader, whose local knowledge and storytelling provide the context that brings each destination to life. Also central to the collection are Signature Moments - once-in-a-lifetime experiences created exclusively for these expeditions. From exploring Norway's Fjord Centre alongside a curator to cooking with a world-renowned chef in Morocco, these encounters offer insider access to museums, historic landmarks and research initiatives, with behind-the-scenes experiences with National Geographic grantees and local guides. New Signature trips include: Signature: Kenya's Wildlife & Cultural Heritage Experience the wild heart of Kenya on an eight-day journey through landscapes where extraordinary wildlife and generations of conservation go hand in hand. Explore the sweeping plains of Samburu and the Masai Mara on unforgettable safari drives, then visit Reteti - an Indigenous community-owned African elephant sanctuary - for its rare insight into community-led conservation. As night falls, learn to navigate the African sky through stories shared by local naturalists before enjoying a community-sourced meal with the inspiring women of Amani ya Juu. Signature: New Zealand, Milford Sound & Māori Culture From ancient Māori traditions to some of the world's most spectacular scenery, this 13-day trip reveals New Zealand through the people and places that define it. Venture beneath the earth into the magical Waitomo Glowworm Caves with a leading ecologist before experiencing the warmth of a traditional Māori Hāngī. Cruise through Milford Sound, passing towering cliffs and cascading waterfalls, then spend an evening at pioneering eco-sanctuary Zealandia for a private dinner before a guided twilight wildlife trek. Search for rare Hector's dolphins on a private Akaroa cruise and meet local hosts whose stories bring each location to life. Signature: Rwanda's Primate Kingdoms Rwanda is a country shaped by resilience, extraordinary wildlife and a powerful sense of renewal. Over eight unforgettable days, gain a deeper understanding of its recent history during a private visit and discussion at the Kigali Genocide Memorial before meeting local artisans through a community weaving initiative that creates lasting social impact. Venture into the ancient forests of Nyungwe in search of wild chimpanzees, then continue to Volcanoes National Park to observe mountain gorillas and playful golden monkeys in their natural habitat. Along the way, hear from scientists leading vital gorilla conservation efforts and learn how the National Geographic Society has been supporting researchers and conservation leaders in Rwanda over the decades. Signature: Sri Lanka's Highlands, Yala & Galle Discover the many sides of Sri Lanka on an 11-day adventure that moves effortlessly between misty tea country, historical UNESCO sites, wildlife-rich national parks and the island's southern coast. Wander through rolling plantations during an immersive tea experience to learn every stage of production before heading into Yala National Park on a private safari in search of leopards, elephants and other iconic wildlife. Enjoy special access to the inner chamber of the Temple of the Sacred Tooth, one of the world's most sacred Buddhist sites. Join a marine researcher to study coastal conservation, support traditional craftsmanship through a heritage weaving project and share a home-style lunch at a women-led social enterprise. Signature: Iceland's Winterscapes, Golden Circle & Northern Lights Winter transforms Iceland into a landscape of striking contrasts, where volcanic forces meet glaciers, waterfalls and the Aurora Borealis. Over the course of this six-day trip, walk between the North American and Eurasian tectonic plates at Þingvellir before exploring the Hellisheiði Geothermal Power Plant on an exclusive private tour. Taste traditional rye bread baked beneath the earth at Laugarvatn Fontana and gain fresh insight into Iceland's restless geology during a visit to the Lava Centre with a volcanologist. As darkness settles, head into the countryside in search of the Northern Lights, one of nature's most spectacular displays. Signature: Ecuador's Amazon Rainforest & Andean Highlands From the colonial streets of Quito to the lush Amazon rainforest, this seven-day adventure showcases Ecuador's extraordinary diversity of scenery. Enjoy special after-hours access to the Intiñan Museum and discover the astronomical wisdom of the pre-Inca Quitu-Cara culture before crafting traditional marzipan inspired by local artistry. Venture deep into the Amazon with naturalists to spot wildlife from the forest canopy, then experience life on a historic Andean hacienda surrounded by dramatic mountain landscapes. In Otavalo, discover the stories behind the region's celebrated embroidery traditions while exploring one of South America's most famous markets. Additional destinations featured in the latest release include India, Botswana, southern Africa, East Africa and the United States. All National Geographic Signature with G Adventures trips can be viewed here.
Dubai offers over $1,000 CDN in rewards to residents who lure friends to visit. Dubai is offering residents rewards worth up to 3,000 UAE dirham (about C$1,100) for encouraging friends and family to visit, as the emirate works to revive tourism following a sharp decline due to the Middle East conflict. The incentive comes as hotels and tourism businesses roll out discounts and promotions to help attract visitors back to the destination. You may also like. Sunwing Vacations will introduce a new premium cabin on select seven-night packages starting 01OCT. Introductory pricing starts at $300 per person,... Explora III will kick off its inaugural season with a 03AUG maiden voyage from Barcelona to Lisbon, followed by sailings across... Hyatt Hotels Corporation (NYSE: H) today announced that Eduardo Schutte has been appointed SVP, Commercial, Hyatt Inclusive Collection, to further strengthen Hyatt's... G Adventures has added 16 new trips to its Geluxe Collection, including seven coastal adventures designed for travellers seeking active and... TTC Tour Brands has rolled out its most significant Groups Program upgrade yet, introducing faster bookings, greater flexibility and enhanced benefits...
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Industries
Social Impact
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1990
Find jobs on Simplify and start your career today