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G Adventures is a global travel company that offers more than 1,000 sustainable, immersive tours across 100+ countries. It runs small-group, guided itineraries that include accommodations and activities, with a focus on authentic experiences and responsible travel. The tours are guaranteed to depart, providing travelers with certainty and peace of mind. Revenue comes from selling travel packages, and the company operates through 28 offices worldwide with thousands of employees. Compared with many mainstream trips, G Adventures emphasizes community-based tourism, environmental responsibility, and direct engagement with local cultures, aiming to minimize impact while maximizing meaningful experiences for travelers and local communities. Its goal is to broaden access to authentic, responsible adventures and to grow the positive impact of community-based tourism globally.
Industries
Social Impact
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1990
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KTO expands Unlock Korea campaign to New Zealand with new travel deals. 07/07/2026 2 min. read The Korea Tourism Organization (KTO) Sydney Office has expanded its annual Unlock Korea campaign into New Zealand for the first time, broadening the initiative's reach across both markets while introducing new airline, hotel and touring offers aimed at driving visitation to South Korea. Running from 6 July to 31 August 2026, the campaign brings together airlines, accommodation providers and tour operators to encourage more Australians and New Zealanders to consider South Korea for their next holiday. This year's campaign also introduces a stronger focus on family travel alongside food, culture, nature and Hallyu experiences. Expanded campaign targets visitor growth. KTO has partnered with Klook, InsideAsia, TripADeal, G Adventures, Intrepid, Contiki, On The Go Tours, Wendy Wu Tours, World Journeys in New Zealand and Singapore Airlines, alongside a range of airline and accommodation partners offering exclusive savings during the campaign period. Flight offers include discounts with Korean Air and Asiana Airlines on selected direct services to Seoul, T'way Air promotional fares and coupons, Malaysia Airlines fares via Kuala Lumpur, and China Airlines services to Seoul and Busan via Taiwan. Lotte Hotels is also participating, offering up to 15 per cent off accommodation across South Korea. The campaign follows continued growth in Australian arrivals to South Korea, with KTO reporting a 23 per cent increase in visitation during 2024 and more than 267,000 Australian visitors recorded in 2025. The organisation is now targeting more than 300,000 Australian visitors in 2026. "We are thrilled to bring back the 'Unlock Korea' campaign for its third year, featuring an exceptional lineup of airline, accommodation, and tour partners," said KTO Sydney Office Director Hyeongjoon Kim. "Following a remarkable 23% surge in Australian visitation in 2024 and consecutive record-breaking numbers reaching just over 267,000 in 2025, we have set an ambitious new target to welcome more than 300,000 Australian visitors to South Korea in 2026." Family travel added to campaign focus. A new family travel component has been introduced for 2026, with the campaign website featuring a family itinerary based on the experiences of a family content creator who recently travelled through South Korea. The itinerary is designed to showcase the destination's appeal for multi-generational travel, complemented by destination guides, suggested itineraries and cultural information aimed at helping travellers plan their trips. New creative showcases local experiences. The latest campaign creative was filmed on location in South Korea and will appear across Australian and New Zealand markets, highlighting experiences designed to encourage visitors to explore beyond the country's major attractions. Campaign offers, itinerary planning tools and destination information are available throughout the promotional period.
G Adventures launches Tanzania tours inspired by Travel Guides. 29/06/2026 1 min. read G Adventures has unveiled two new Tanzania itineraries following its partnership with Channel 9's Travel Guides, using national television exposure to drive interest in East Africa and create new sales opportunities for Australian travel advisors. The new tours coincide with the airing of a dedicated Tanzania episode of Travel Guides on 29 June, showcasing G Adventures' community tourism experiences alongside the destination's wildlife and cultural attractions. New itineraries target growing demand for Africa. The operator has introduced the 12-day Serengeti Safari & Zanzibar itinerary, travelling from Arusha to Stone Town and featuring safari drives through Serengeti National Park and Ngorongoro Crater. The itinerary also includes visits to two Planeterra community tourism projects - the Clean Cookstove Project and a community lunch hosted by local women - as well as time exploring the Tanzanian community of Mto wa Mbu. Joining G Adventures' premium Geluxe Collection is the new 10-day Tanzania & Zanzibar: The Serengeti, Ngorongoro Crater & Island Shores itinerary, which combines luxury accommodation with active experiences, including wildlife safaris, cultural encounters and a two-night stay at Serengeti Tortilis Camps. Campaign aims to convert inspiration into bookings. G Adventures said the television partnership represents its largest consumer marketing investment for East Africa in Australia and is designed to capitalise on growing interest in the region. Regional Marketing Manager Adelle Clements said Africa remained one of the fastest-growing long-haul destinations for Australian travellers. "Witnessing once-in-a-lifetime safari encounters and the welcoming hospitality of East African communities and cultures remains one of the world's most transformational travel experiences," she said. "This is the largest investment we've made in showcasing the region to Aussies and gives agents a unique opportunity to convert national consumer inspiration into bookings through two new itineraries." The operator will also host a series of travel advisor events with members of the Travel Guides cast in Brisbane, Perth, Sydney and Melbourne during July.
G Adventures launches its first small-group football trips. By TravelPress Staff June 26, 2026 G Adventures has launched Away Games - a brand new series of premium trips, designed to bring football enthusiasts together to celebrate the community, traditions and the passion that comes with football culture. The first-to-market small-group, football-focused trips combine iconic live matches with the immersive cultural experiences and community spirit G Adventures is known for around the world. Launching in some of Europe's most legendary football destinations, including London, Manchester, Madrid and Barcelona, Away Games delivers premium matchday experiences, insider access and cultural immersion, allowing travellers to experience football's greatest rivalries and atmospheres without the stress of planning complex international trips. Away Games launches with more than 30 departures, with the first trips kicking off in October 2026 following the release of the English football calendar. Additional Spanish departures will be announced next month once the Madrid and Barcelona fixtures are revealed. Travellers can book now to secure access to some of the world's most in-demand football matches - experiences renowned for selling out in record time. As sports tourism continues to surge globally, G Adventures is stepping into a rapidly growing cultural movement. According to UN Tourism, sports tourism is one of the fastest growing sectors and accounts for an estimated 10% of global tourism. Yet for many fans, attending a dream match overseas feels out of reach due to the complexity of securing tickets, navigating unfamiliar destinations and coordinating logistics. Away Games removes those barriers, offering a seamless premium experience and a ready-made community of like-minded fans from arrival to final whistle. Yves Marceau, VP of product at G Adventures, said that: "At G Adventures, we've always believed travel is about human connection, and there are few communities more passionate, emotional and united than football fans." Marceau continued: "Away Games is about much more than watching a match. It's about belonging and being part of something bigger. It's about singing with locals in supporter pubs, celebrating a last-minute goal with fellow travelers after the final whistle, and experiencing a destination through the lens of its football culture. We saw an opportunity to create something completely new in the adventure travel space, and we're incredibly excited to bring fans together in a way only G Adventures can." Each Away Games trip is led by a football-loving G Adventures Chief Experience Officer (CEO), whose passion for the sport helps unite the group and bring the local football culture to life. On matchday, fans will enjoy VIP club-level seating, premium lounge access, and hospitality packages, while also gaining access to iconic stadiums including Old Trafford and Stamford Bridge, the legendary homes of Manchester United and Chelsea FC. Beyond the main event, itineraries dive deeper into sports heritage and local culture. Travellers will go behind-the-scenes with historic stadium tours, join guided journeys through legendary supporter pubs, and explore each city's culinary hotspots on local food tours. To experience the true roots of the game, the trips also feature lower-league match experiences among die-hard home supporters. With plenty of free time built in, travellers can soak up the atmosphere of the city beyond the stadium gates, balancing football fandom with authentic local exploration. Away Game trips include: * Fulham FC: London Beyond the Pitch * Tottenham Hotspur: London, Inside the Game * Arsenal FC: The Pride of North London * Chelsea FC: West London to Pitch City * Manchester City: More Than Matchday * Manchester United: From the Stands to the Streets
G Adventures launches first small-group football trips. * By Diana A. * Fri, 26/06/2026 G Adventures has launched Away Games, a brand new series of premium trips, designed to bring football enthusiasts together to celebrate the community, traditions and the passion that comes with football culture. *All details correct at time of publish (26 June 2026) These football-focused trips combine iconic live matches with the immersive cultural experiences and community spirit G Adventures is known for around the world. Launching in some of Europe's most legendary football destinations, including London, Manchester, Madrid and Barcelona, Away Games delivers premium matchday experiences, insider access and cultural immersion. Travellers will experience football's greatest rivalries and atmospheres without the stress of planning complex international trips. Away Games launches with more than 30 departures, with the first trips kicking off in October 2026 following the release of the English football calendar. Additional Spanish departures will be announced next month once the Madrid and Barcelona fixtures are revealed. Travellers can book now to secure access to some of the world's most in-demand football matches - experiences renowned for selling out in record time. As sports tourism continues to surge globally, G Adventures is stepping into a rapidly growing cultural movement. According to UN Tourism, sports tourism is one of the fastest-growing sectors and accounts for an estimated 10% of global tourism. Yet for many fans, attending a dream match overseas feels out of reach due to the complexity of securing tickets, navigating unfamiliar destinations and coordinating logistics. Away Games removes those barriers, offering a seamless premium experience and a ready-made community of like-minded fans from arrival to final whistle. Yves Marceau, VP of Product at G Adventures, said: "At G Adventures, Travel Pursuit Ltd has always believed travel is about human connection, and there are few communities more passionate, emotional and united than football fans. "Away Games is about much more than watching a match. It's about belonging and being part of something bigger. It's about singing with locals in supporter pubs, celebrating a last-minute goal with fellow travellers after the final whistle, and experiencing a destination through the lens of its football culture. "We saw an opportunity to create something completely new in the adventure travel space, and we're incredibly excited to bring fans together in a way only G Adventures can." Each Away Games trip is led by a football-loving G Adventures Chief Experience Officer (CEO), whose passion for the sport helps unite the group and bring the local football culture to life. On matchday, fans will enjoy VIP club-level seating, premium lounge access, and hospitality packages, while also gaining access to iconic stadiums including Old Trafford and Stamford Bridge, the legendary homes of Manchester United and Chelsea FC. Beyond the main event, itineraries dive deeper into sports heritage and local culture. Travellers will go behind-the-scenes with historic stadium tours, join guided journeys through legendary supporter pubs, and explore each city's culinary hotspots on local food tours. To experience the true roots of the game, the trips also feature lower-league match experiences among die-hard home supporters. With plenty of free time built in, travellers can soak up the atmosphere of the city beyond the stadium gates, balancing football fandom with authentic local exploration. Away Game trips include: Fulham FC: London Beyond the Pitch A five-day riverside football experience at Craven Cottage with padded seats in the new Riverside Stand, access to the Markers Lounge, and a Fulham legend appearance. Includes a local pub crawl, culinary tour, and a lower-league match for contrast. Tottenham Hotspur: London, Inside the Game VIP halfway-line access at Tottenham Hotspur Stadium with premium dining and a behind-the-scenes architectural tour of the retractable pitch. Balanced with North London pub culture and street food stops. Arsenal FC: The Pride of North London Guaranteed Club Level seating at the Emirates with VIP lounge access and a live matchday atmosphere. Paired with a stadium tour, local food market visit, and grassroots football experience. Chelsea FC: West London to Pitch City Pitchside access, premium West Upper seating, chef's table dining, and access to a Chelsea legend. Off-pitch experiences include West London dining and traditional supporter pubs and lower-league terraces. Manchester City: More Than Matchday Executive seating at the Etihad with access to the 93:20 lounge, stadium tour, and tunnel experience. Includes a Northern Quarter food and music tour with a local guide. Manchester United: From the Stands to the Streets Luxury seating at Old Trafford with full stadium access including tunnel, dressing rooms, and pitchside areas. Extended with industrial heritage exploration, supporter pubs, and curated food stops across Manchester. True to G Adventures' community tourism ethos, Away Games is designed to connect travellers not only to the sport they love, but also to the people, neighbourhoods and local cultures that make football such a powerful global language.
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Industries
Social Impact
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1990
Find jobs on Simplify and start your career today