Judged by the industry's top marketers, Stagwell's (STGW) GALE was recognized for leadership, creative excellence, and outstanding business performance.NEW YORK, March 28, 2024 /PRNewswire/ -- Business Agency GALE has been named the Advertising Agency of the Year at the 2024 Campaign U.S. Agency of the Year Awards, an annual event that celebrates agencies leading the industry in creativity and effectiveness."We take pride in crafting creative, data-driven campaigns that deliver tangible business results." Post this GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S."We're thrilled to be recognized as 2024 Advertising Agency of the Year," GALE President and CEO Brad Simms said. "We take pride in crafting creative, data-driven campaigns that deliver tangible business results, and this award underscores the incredible work our team does across the board to tell our clients' stories in compelling ways while helping their businesses grow."GALE has been recognized several times for its 120% year-on-year growth rate, strong new business pipeline, and standout client work. Campaigns spotlighted by the agency of the year award include the data-driven email campaign Chipotle Doppelganger, which won a Gold Cannes Lion, and Wood Milk, a humor-infused campaign that sparked a cultural conversation for MilkPEP.Top industry accolades previously earned by GALE include Adweek's Fastest Growing Agency of the Year, Ad Age's A-List, Ad Age's Data & Analytics Agency of the Year, Adweek's Breakthrough Media Agency of the Year, the Grand Effie and a Gold Lion.For more information on the Campaign U.S. award, visit: https://www.campaignlive.com/article/advertising-agency-2024-gale/1866007CONTACT:Lindsay Bennett[email protected]917 497 5582About GALEGALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel

Steve Kelly and GALE Join Chili's to Revamp the Brand's CRM Strategy and MoreDALLAS, Sept. 14, 2023 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced the additions of industry veteran Steve Kelly as vice president of marketing and award-winning business agency GALE as CRM agency of record. Both moves allow Chili's® Grill & Bar to serve Guests in a more compelling way as the brand revamps its digital presence.Chili's Grill & Bar Vice President of Marketing Steve Kelly (PRNewsfoto/Brinker International Payroll Company, L.P.)Kelly, known for his strong digital strategy and creativity during his more than 15 years with Yum! Brands, will oversee key pillars of the Chili's marketing strategy including CRM, loyalty, digital experience, third-party delivery, and paid media strategy and execution."Steve is one of the most talented leaders I've worked with, and his diverse skillset will accelerate our marketing strategy," said George Felix, Chili's Chief Marketing Officer. "Being a relevant and distinctive brand in culture requires a 360-degree focus, and his experience across multiple verticals makes him a natural choice for this role. Additionally, his personality and passion as a people leader are the perfect fit for our ChiliHead culture."Chili's CRM strategy and execution, as well as a revamp of the My Chili's Rewards loyalty program are a key focus for Kelly, and GALE, this year's Adweek Breakthrough Media Agency of the Year, will provide its expertise in the space as agency of record

Brinker International, Inc. announced the additions of industry veteran Steve Kelly as vice president of marketing and award-winning business agency GALE as CRM agency of record.