GENEX

GENEX

Cooperative cattle genetics and reproductive services

Overview

GENEX is a cooperative that provides cattle genetics and reproductive solutions to farmers and ranchers. It sells semen and embryos from genetically superior sires and offers related services such as reproductive consulting, artificial insemination training, and herd management products, creating a full suite of genetic and reproductive options for beef and dairy herds. The company’s products work by using top-quality genetics through semen and embryo sales complemented by hands-on services that support breeding programs and herd performance. Unlike many suppliers, GENEX is owned and governed by its farmer-members, aligning its activities with member needs and enabling a portion of profits to be returned to members. Its goal is to improve herd efficiency and profitability by focusing on economically important traits like milk production, feed efficiency, and disease resistance while expanding access to these genetics globally.

About GENEX

Simplify's Rating
Why GENEX is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Biotechnology

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Shawano, Wisconsin

Founded

1996

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Simplify's Take

What believers are saying

  • GENEX said 2025 sales, net income, and EBITA all grew year over year.
  • The 2026 annual meeting cited record demand for SCCL colostrum and HerdMonitor systems.
  • New 2026 directors and expanded VIP sire access support faster product refresh and member engagement.

What critics are saying

  • GENEX's 2025 growth depends on FeedWise ONYX and HerdMonitor, concentrating revenue in few programs.
  • URUS controls GENEX inside a broader holding company, limiting standalone independence and strategic control.
  • If member beef herds stall rebuilding, semen and embryo demand weakens sharply by 2026.

What makes GENEX unique

  • GENEX pairs cooperative ownership with URUS sister-company access across dairy and beef genetics.
  • VIP Genetics gives members early access to elite Holstein and Jersey sires in 2026.
  • FeedWise ONYX, HerdMonitor, and Lift embryos bundle genetics with reproductive and monitoring services.

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Benefits

Medical, Dental, Vision Insurance

Health Savings Account/Flexible Spending Account

401(k) Company Match

Company paid Life Insurance

Short- and Long-Term Disability

EAP Program

Company News

Genex Canada
Jan 21st, 2021
Genex Cooperative, Inc. and Cooperative Resources International partnered with Nedap Livestockmanagement on May 1st 21'.

“GENEX chose to partner with Nedap because they offer the most accurate, complete and reliable activity monitoring solution in the market,” says May.

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