Overview

ghd, a brand under Coty, makes premium hair styling tools for professional and home use, including straighteners, hair dryers, and curling irons. The devices are designed to deliver salon-quality results and rely on premium build and performance across its product lines. ghd sells through multiple channels, such as its own website, luxury retailers like Nordstrom, and online platforms like Amazon, creating a direct-to-consumer and luxury retail presence. Unlike many brands, it focuses on a niche of high-performance tools with a strong brand reputation, targeting consumers who want professional-grade results. The company aims to grow its market share in beauty by offering reliable, high-quality tools that are familiar to professionals and consumers alike.