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Ghost Lifestyle is a lifestyle sports nutrition brand that supplies supplements, apparel, and gear to fitness enthusiasts around the world. It sells its products directly to consumers via its e-commerce platform and through retailer partnerships, earning revenue from a diverse line that includes pre-workout powders, protein powders, and branded clothing. Customers can engage with the brand through loyalty programs and promotions to build ongoing relationships. Unlike some competitors that focus on a single product category, Ghost Lifestyle combines nutrition, apparel, and gear under one brand and emphasizes community engagement and direct-to-consumer access. The company’s goal is to help people pursue their fitness ambitions and make a meaningful impact in their communities by providing accessible products and a strong brand experience.
Industries
Healthcare
Consumer Goods
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
2016
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Total Funding
$0
Below
Industry Average
Funded Over
1 Rounds
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Life Insurance
Disability Insurance
401(k) Company Match
Health Savings Account/Flexible Spending Account
Commuter Benefits
Tuition Reimbursement
Flexible Work Hours
Remote Work Options
GHOST updates creatine formula and adds new flavors. GHOST is always in a continuous improvement mindset. The brand continues to evaluate their line-up of sports nutritional supplements to make sure they are not falling behind, so much so that they are leading the way when and where they can. GHOST will launch a new creatine formula in new flavors. Not to confuse the consumer, GHOST currently has two creatine-based products. The first being their GHOST Size product. That is going to remain untouched (for now). GHOST launched a basics line in 2025 featuring a creatine product. GHOST Basics Creatine featured 5g of CreaPure creatine monohydrate and 50mg Astragin. GHOST will launch their new creatine formula featuring 5g of OptiCreatine. Per the manufacture of OptiCreatine (TSI Group), OptiCreatine is a proprietary, premium creatine platform engineered to improve solubility and clarity at the processing level - addressing the formulation limitations that constrain standard creatine monohydrate. TSI Group is the group behind other reputable ingredients like PeakATP, myHMB and efinity (paraxanthine). GHOST Creatine will launch in five flavor variations. GHOST will offer an unflavored version, like their basic version, as well as four flavored versions in Blue Raspberry, Strawbango, Warheads Sour Watermelon and Welch's Grape. DON'T MISS ANY NEWS OR DEALS AGAIN! Join its email list to be the first to know about new product launches, brand news, deals and giveaways! Final takeaway on GHOST Creatine. The basics line was a big add for GHOST as prior they only had their Size product for creatine intake. Basics was very successful but there's been a pull in the flavored creatine market. GHOST is tremendous at flavoring so it makes sense they offer flavored versions. I am also not shocked they moved to an upgraded version of creatine. Creatine is one of the hottest supplements as it is the most studied and proven ingredient out there. Recent GHOST news. GHOST has updated their creatine formula featuring 5g of OptiCreatine and is introducing new flavors to the line-up. GHOST teams up with WARHEADS(R) to launch Sour Berry GHOST Energy Sticks. GHOST is expanding their flavor selection of their Energy Sticks with the authentic collaboration with WARHEADS(R) in Sour Berry. GHOST teams up with General Mills to launch new authentic Cereal Milk flavors of GHOST Whey. GHOST has teamed up with General Mills to launch authentic Lucky Charms, Trix and Cocoa Puffs Cereal Milk GHOST Whey flavors. GHOST clear Gains first-ever clear protein gainer. GHOST will launch the first ever clear protein gainer in GHOST Gains featuring Vitargo and lower calories. GHOST launches limited edition Iced Tea Lemonade in Greens and Intra. GHOST has extended their Iced Tea Lemonade flavor over to their powder line-up with the limited launch of Greens and Intra. GHOST launches clear whey line. GHOST has launched a line of clear whey isolates in three flavors. Follow Fitness Informant, LLC.. OUR promise to you. "We are tired of the marketing companies overtaking OUR industry. At Fitness Informant(R), will not be influenced by outsiders during our review process. We will strive for greatness. We will be here for you. We will always be honest. Together we will achieve better health." - Ryan Bucki Founder & CEO
Ghost releases new Ghost Energy Sticks. Posted 20 May, 2026 Pic: Ghost Ghost is bringing its energy drink experience to a new format with the launch of Ghost Energy Sticks, hitting Target shelves on 18 May. Following the massive success of Ghost Energy Drink, the brand is introducing a powder version that delivers the same ingredient lineup, dosages and benefits as the canned beverage, minus the carbonation. The new sticks are designed for consumers who want the same focus, energy and flavour experience of Ghost Energy in a more portable, mix-anywhere format. Ghost Energy Sticks will launch in boxes of eight stick packs, with a 24-pack bulk option also available. The sticks will debut in four flavours: * Orange Cream * Sour Pink Lemonade * Warheads Sour Watermelon * Welch's Grape The launch will begin exclusively at Target on 18 May, with a full online rollout through Ghostlifestyle.com following on 1 June.
Popular nutrition brand launches a limited-edition high-protein breakfast cereal. Lucky Charms launches the limited-edition Ghost protein cereal on December 8, focusing on functional nutrition. As the year winds down, Ghost, a fitness and lifestyle brand, and Lucky Charms, one of America's favorite cereals, have teamed up for a new limited-edition release. New Ghost protein cereal with Lucky Charms launched. Making breakfast more nutritious, protein-powered, and tasty, Ghost, a lifestyle sports nutrition brand, and Lucky Charms is launching a new limited-edition cereal on December 8, today. The cereal combines Lucky Charms' signature flavors with Ghost's protein-forward formulation. It makes for a great choice for health-conscious consumers. Without compromising macros, the cereal features crunchy protein puffs mixed with Lucky Charms' iconic marshmallows. Additionally, each serving packs at least 17 g of protein and is also a good source of calcium. Through an Instagram post, Ghost announced the launch of the new cereal line. Lucky Charms is one of the classic American cereal brands and has been a favorite for over five decades. Lucky Charms has introduced variations over the years, including Chocolate and Fruity editions. Its classic gluten-free recipe remains a fan favorite. Limited edition cereal sparks fan excitement. The new launch has pumped up both brands' fans and created buzz across social media channels. The mashup of a childhood-favorite cereal with a protein-packed value box has sparked real excitement. Customers are eager to get their hands on the limited-edition release before it disappears. One of the fans appreciated the collaboration and wrote, "Making me fall more in love with Ghost, I see." The new limited edition cereal by Ghost and Lucky Charms offers customers a crave-worthy, high-protein cereal that keeps them charged all day long. The product is currently available in the US only. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search.
Ghost, the two-time Brand Of The Year and Brand Of The Decade, unveiled its first-ever functional food last week, introducing the Ghost Protein Bar.
Ghost Lifestyle continues to expand their flavor arsenal with the launch of Lemon Lime for their high-performance intra-workout supplement, Ghost Intra.
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Industries
Healthcare
Consumer Goods
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
2016
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