SkyGolf and SkyTrak announce strategic SuperTags(TM) partnership to deliver connected, end-to-end golf performance insights. April 30, 2026 Integration of SuperTags(TM) club and swing data with SkyTrak simulation creates a unified platform across simulation, practice, and on-course play. Ridgeland, MS & Denver, CO - SkyGolf and GOLFTEC, owner of SKYTRAK, today announced a strategic integration of SuperTags(TM), creating a unified performance platform that connects club data, swing capture, ball data for both off-course and on-course play for the first time in a seamless and scalable way. This collaboration enables SKYTRAK users to access key club delivery metrics directly within the SkyTrak application, while unlocking a broader performance ecosystem through SkyGolf applications - bridging the gap between simulation, practice, and on-course play. As the first milestone of this partnership, an initial BETA integration is available now for download at skytrakgolf.com/pages/downloads. The Beta release reflects the beginning of a broader, ongoing development roadmap with expanded capabilities planned throughout the year. Enhanced club metrics to deliver better performance measurement Through this integration, SKYTRAK users can now view four new swing metrics - Angle of Attack, Shaft Lean, Shaft Angle, and Backswing Length - alongside their existing ball data. Together, these metrics provide critical insight into the cause behind each shot, allowing golfers to move beyond observation and into true performance improvement. "This collaboration represents a meaningful step forward in helping golfers understand not just what happened, but why," said Mark Taylor, General Manager of SKYTRAK. "By combining SKYTRAK's trusted ball flight data with SuperTags club and swing data, we're delivering an affordable solution to unlock a more complete and actionable experience to help people play better golf." Connecting Simulation, Practice, and Real Play While the initial integration enhances the SKYTRAK experience, SuperTags extend far beyond simulation. When paired with SkyGolf applications, golfers gain access to a comprehensive performance ecosystem, including: * Approximately 25 swing and club metrics * 3D swing visualization and replay * Automatic club identification, eliminating manual club selection during simulation and ensuring every shot is accurately attributed * User-selectable metrics display and a comprehensive metrics dashboard * GameTrax(TM) 360 on-course tracking and analytics including "Strokes Gained" * SwingTrax(TM) 360 performance insights and trend analysis * Continuous performance tracking across all playing environments This creates a unified system where insights gained in simulation translate directly to on-course performance. A Seamless Upgrade with Immediate and Long-Term Value SuperTags integrate directly into the SKYTRAK experience with no disruption to existing workflows, delivering immediate value through enhanced data and automation. At the same time, the open integration platform provides a natural pathway into broader performance insights, allowing users to expand their experience as their needs evolve. Advancing an Open and Connected Golf Technology Ecosystem This partnership reflects a shared vision between SkyGolf and SKYTRAK to advance a more connected, data-driven future for golf technology. SuperTags are designed to integrate across a wide range of platforms, including launch monitors, simulation software, coaching systems, club fitting and performance enhancing applications. "We believe the future of golf technology lies in connected systems that work together," added Jacqui Surman VP of Sales "By collaborating with SKYTRAK, we're demonstrating how interoperability can unlock greater value for golfers while creating new opportunities for innovation across the industry." Both companies indicated that this integration represents an important step in a broader initiative to expand connectivity across the golf technology landscape. Availability SuperTags are available through SkyGolf channels and will be available in SKYTRAK channels soon. The new BETA software integration is available now for users to try with new SuperTag features included in upcoming SKYTRAK application updates. Expanded capabilities are accessible through SkyGolf applications include SkyCaddie Rangefinders, SkyCaddie Mobile, GameTrax(TM) 360, and SwingTrax(TM) 360. About SkyGolf. SkyGolf is a pioneer in golf technology and performance analytics, focused on helping golfers improve through more accurate data, actionable insights, and connected experiences across every part of the game. The Company transformed the industry with high-precision GPS rangefinders and helped unlock the modern at-home simulation market by introducing professional-quality, yet affordable launch monitor technology - bringing advanced ball-flight analytics to everyday golfers. Today, SkyGolf is advancing performance insight with its SuperTags(TM) platform, which brings intelligence directly to the golf club. Using advanced sensors, proprietary algorithms, and ultra-low power management, SuperTags capture detailed club and swing data, both on and off the course, giving golfers and coaches a clearer understanding of both what happened and why, without interrupting the natural play. Powered by SkyGolf's cloud platform, this data connects seamlessly across simulation, practice, and on-course play. Through applications such as GameTrax(TM) 360 and SwingTrax(TM) 360, golfers and coaches can track performance, visualize swings in 3D, and measure improvement over time. With a multi-platform ecosystem that integrates with SkyCaddie devices, mobile apps, launch monitors, simulation software, and partner platforms, SkyGolf delivers a unified view of performance - helping golfers practice with purpose and play better on the course. About SKYTRAK. SKYTRAK is golf's most popular consumer launch monitor and simulator brand. Known for its accuracy and ability to provide real-time feedback, SKYTRAK enables golfers of all levels to practice, play, and improve their game anytime, anywhere. For more information, visit skytrakgolf.com. About GOLFTEC. GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SKYTRAK launch monitors into the in-bay experience.

GOLFTEC expands with Square's unified commerce platform at over 200 locations. April 21, 2026 In a bold move aimed at enhancing customer experiences and operational efficiency, GOLFTEC, the world's leading provider of golf lessons and club fittings, has partnered with Square to overhaul its payment and commerce systems across more than 200 locations in the United States. This transition is set to leverage advanced technology to streamline services while allowing GOLFTEC to maintain its reputation for precision and personalization in golf coaching. GOLFTEC, which has helped over 1.8 million golfers improve their game through more than 20 million lessons, utilizes state-of-the-art tools like 3D motion capture and AI-driven coaching plans. These innovations not only enhance the quality of lessons but have also led to students lowering their scores by an average of seven strokes. With such a strong technology focus, the company required a commerce platform that matched its forward-thinking approach. Discover more Virtual assistant services Inventory management software Chris Koske, GOLFTEC's Chief Marketing Officer, expressed the importance of this alignment: "As one of the most technologically advanced experiences in sports training, everything we do is designed to drive our mission of helping people play better golf. We needed a commerce platform that could keep up." The previous payment systems hindered GOLFTEC's operational efficiency, with coaches often left to wrestle with payment issues instead of focusing on instruction. Joe Calabria, GOLFTEC's Senior Vice President of Accounting and Finance, elaborated on the challenges: "If we want to be a data-driven company, we need to be a data-driven company everywhere," emphasizing that the cumbersome process of manual reconciliation distracted from essential operations. Square's unified commerce platform stands out by integrating seamlessly with GOLFTEC's current business tools, allowing for quick implementation without disrupting daily operations. The new system enables mobile-friendly payments across various channels, immediate visibility into customer activity, and streamlined transaction management. This shift is more than just cosmetic; it's transformative. Discover more Small business accounting software Business insurance plans Small business loan providers For GOLFTEC's coaches, the impact of the new platform has been immediate and significant. Coaches can now complete transactions quickly, allowing them to devote attention back to what they do best - teaching. Koske noted, "Square gives them the freedom to keep their attention where it should be: on fixing swings and helping players enjoy the game more." Time savings and operational efficiencies have been notably remarkable. GOLFTEC has projected a reduction of approximately 10,000 hours of administrative work tied to payments and refunds. Additionally, the financial close process is now two days faster, providing leadership teams access to timely performance data, which in turn supports more informed decision-making. Notably, GOLFTEC expects to save $100,000 through improved handling of disputes and chargebacks, showcasing how proactive management can create substantial financial benefits. The partnership with Square not only enhances GOLFTEC's internal operations but also positions the company for continued innovation in customer service and engagement. This future-focused foundation allows for an expansion of payment options, including the increasingly popular buy now, pay later (BNPL) services, further accommodating customer preferences. Nick Molnar, Global Head of Sales and Marketing at Block, commented on the collaboration's positive implications: "When two innovators come together with a shared commitment to driving excellence, this is what's possible," highlighting the synergy between GOLFTEC's advanced training methods and Square's adaptable technology. Discover more Tech news subscription Handmade business kits Business formation services For small business owners, this shift emphasizes the importance of selecting the right technology partners. Square's quick integration method highlights how operational improvements often lead to significant time and cost savings. The need for responsive financial systems in today's fast-paced business environment cannot be overstated, particularly as competition increases and consumer expectations evolve. As GOLFTEC continues to set standards in the golf instruction domain, the integration of Square's technology provides a fascinating case study for smaller businesses looking to enhance their operational efficiency and customer satisfaction. The focus on blending high-quality service with cutting-edge technology could serve as an inspiration for other industries aiming to modernize in a competitive landscape. Image Via BizSugar Elizabeth White is a retail strategist and writer specializing in small business success. With over a decade of experience in retail management and merchandising, Elizabeth has helped countless entrepreneurs optimize their store layouts, improve inventory management, and boost customer engagement. Her insights cover everything from in-store marketing tactics to e-commerce integration. Elizabeth's practical advice empowers small business retailers to thrive in competitive markets. When she's not exploring retail trends, Elizabeth enjoys visiting local boutiques and curating her ever-growing book collection.