GR0, a Los Angeles-based digital marketing agency, is acquiring Ultimate Deployment's division to launch GR0 AI, which builds AI revenue systems for direct-to-consumer and ecommerce brands. The new company combines GR0's performance marketing expertise with Ultimate Deployment's AI agent technology to convert existing customer data into sales. In one early deployment, AI-led customer conversations were associated with over $350,000 in sales during a period when the brand generated approximately $1 million in total revenue. The system works within brands' existing infrastructure, identifying high-intent customers, personalising outreach, conducting two-way conversations across messaging channels, and measuring revenue from AI-driven interactions. GR0 AI deploys following an intensive discovery process that maps company systems and builds a centralised intelligence layer. The acquisition is expected to close this quarter, though financial terms were not disclosed.

GR0 CEO Kevin Miller was featured in Forbes discussing how marketing organisations are integrating artificial intelligence. The article, published 18 March, examines how agencies are restructuring operations in response to AI adoption. Miller highlighted GR0's recent migration from ChatGPT to Anthropic's Claude, representing strategic decisions that didn't exist previously. The agency now holds all-hands meetings where team members present new AI-powered workflows, including automated keyword research pipelines and business intelligence dashboards built in under an hour. The Forbes piece also noted Miller's cautious approach to AI in sectors like fintech and crypto, where brand authenticity carries particular weight. GR0, co-founded by Miller and Jonathan Zacharias, recently documented an 843% revenue surge for client TickPick through Generative Engine Optimisation and has been recognised as one of America's top agencies by VentureBeat.