The beloved kombucha brand partnered with five musical artists to create its first music-inspired marketing campaign. LOS ANGELES, July 23, 2024 /PRNewswire/ -- GT's Living Foods (GTLF), the pioneering leader in living foods and the maker of the first and best-selling bottled kombucha available in the U.S., proudly announces its Feel the Synergy marketing campaign. This summer, GTLF blends music and its bestselling SYNERGY® Raw Kombucha collection to create a transcendent experience, inviting people to unlock an exclusive playlist, discover emerging musicians, and win over one hundred music-themed prizes. Inspired by the harmony in both music and the small-batch, handcrafted brewing of SYNERGY® Raw Kombucha, the campaign pairs five distinct kombucha flavors with five emerging music artists. Each of SYNERGY®'s 27 flavors deliver a unique tasting experience, blending nine billion living probiotics, enzymes, and raw ingredients. Just as each song brings its own rhythm, each flavor embodies the essence of SYNERGY®—the world's most loved kombucha brand

Canvas Worldwide to drive digital media strategy for GT's Living Foods as the brand's new Media AORLOS ANGELES, May 21, 2024 /PRNewswire/ -- GT's Living Foods, the pioneer and leader in living, fermented foods and maker of the first-ever bottled kombucha to be sold in the U.S., announces the appointment of Canvas Worldwide as its Media Agency of Record. Canvas Worldwide, the world's second-largest independent media agency and the fastest-growing media communications services agency in North America, solidifies this strategic partnership as further enhancing its reputation as the definitive media agency for brands looking to challenge the status quo."Since 1995, we've been revolutionizing how Americans think and feel about living, fermented foods and we're thrilled to be partnering with the most disruptive media agency in the business to continue our living nutrition revolution," said Steven Choi, Vice President of Media at GT's Living Foods. "Our collaboration is defined by our mutual commitment to share the many incredible benefits of living foods in the most exciting story vehicles possible. We can't wait for people to see what we create together."Canvas Worldwide to drive digital media strategy for GT's Living Foods as the brand's new Media AOR Post thisBuilding on the brand's pioneering legacy of creating the booming kombucha market and gut health conversation we know today, Canvas Worldwide is poised to bolster GT's Living Foods' transition into a global living foods movement."We are elated to embark on this dynamic journey with GT's Living Foods, a true brand innovator and category disruptor that's genuinely devoted to helping people live healthier and happier lives," said Paul Woolmington, CEO at Canvas Worldwide. "By leveraging the incredible GT's brand legacy and our digital expertise, we will be at the forefront of the living foods conversation and category."Canvas Worldwide kicks off its first campaign for GT's Living Foods this month, sure to signal a new era of innovation and growth for the brand.ABOUT GT'S LIVING FOODS:Since 1995, GT's Living Foods has pioneered living, fermented foods in the Western World and was the first bottled kombucha brand to be sold in the United States. The independent, family owned and operated company believes in the healing power of food and for the past thirty years has created living foods that are authentically and expertly fueled by plants, raw fermentation, naturally occurring probiotics, and ancient wisdom.Its nationally available diverse portfolio of living foods include SYNERGY® Raw Kombucha, ALIVE Ancient Mushroom Elixir, COCOYO Living Coconut Yogurt, AGUA De KEFIR Cultured Tonic of Mexico and AURA Collagen Tea.Today and beyond, GT's Living Foods is dedicated to promoting nutritional education and empowering individuals to make well-informed dietary decisions for their well-being

The Supermodel's Signature Smoothie Features GT's SYNERGY Raw Kombucha and COCOYO Living Coconut Yogurt as Hero Gut Healthy IngredientsLOS ANGELES, May 15, 2024 /PRNewswire/ -- Today, GT's Living Foods (GT's), a pioneer and leader in living, fermented foods, is announcing its debut in Kendall Jenner's exclusive Peaches and Cream smoothie as part of its partnership with LA-based organic grocer and cafe, Erewhon Market (Erewhon).Kendall’s Peaches and Cream smoothie features GT's SYNERGY Raw Kombucha and vegan COCOYO Living Coconut Yogurt. Photo courtesy of Erewhon.Launching today, the summer-inspired smoothie is a delightful blend of flavors designed to tantalize your taste buds and nourish your body. Crafted with the goodness of GT's SYNERGY® Peach Paradise Raw Kombucha and GT's non-dairy COCOYO Peach Nectarine Living Coconut Yogurt, the limited-edition beverage bursts with the hero ingredients' billions of diverse probiotics to support gut health and naturally occurring enzymes to help restore the body. Infused with real peaches and a medley of other nutritious elements including vanilla collagen, goji berries and aloe vera juice, this smoothie is the perfect luxurious, refreshing, and healthy treat to begin the summer season with.The longstanding partnership between Erewhon and GT's began nearly thirty years ago when Erewhon was the first retailer to sell GT's kombucha, which marked the first-ever bottled kombucha to be sold in the U.S. and created the booming kombucha market and gut health conversation we know today. The LA-based and family-owned companies hold a shared commitment to building healthier communities through nutrition access, education, and inspiration via culturally relevant collaborations such as Kendall's Peaches and Cream smoothie creation."We owe so much of our journey as a company and living foods movement to Erewhon and its incredible community