"Before we partnered with Bonsai, our marketing team was operating in the dark, as we were feeling the effects of relying on platform and agency partner reporting using third-party conversion tracking data that didn't add up," stated Russ Hannig VP Growth Marketing, Gabb. "Bonsai has become an invaluable extension of not only our marketing team, but also our engineering and finance teams, which has enabled us to continue our mission behind connecting kids and parents to safe technology solutions, and exceed our business growth goals in 2023."Gabb wanted to optimize marketing channel efficiency to increase ROI and hit its business goals, however, it was unable to identify what was driving new customers and which campaigns were impacting business results. Outside of core revenue, number of devices sold, and third-party conversion tracking data, Gabb was challenged to understand the true effectiveness of its marketing efforts.Recognizing the need for advanced data science and a strategy that didn't rely on third-party data, Gabb partnered with Bonsai. To solve over-reliance on third-party tracking, Bonsai unified Gabb's first-party business and marketing data through its multi-touch attribution (MTA) solution, enabling it to understand how each marketing channel contributed to driving incremental customers and purchases. Building upon initial program success, Bonsai designed a first-party activation algorithm for paid search. Running on Gabb's MTA and customer journey data, the algorithm identified higher volume and higher value customers at less cost than before

LEHI, Utah--(BUSINESS WIRE)--Gabb®, the leading kid-safe technology company, announced today the launch of Gabb Music+, a premium version of the safe music streaming service that previously debuted on Gabb phones. Gabb recruited top music industry talent to open a Nashville office and lead the first-of-its-kind kid-safe music streaming service. Gabb Music® and Gabb Music+ are the epitome of Gabb's goal to help kids reap the benefits of technology without exposure to inappropriate content. Unlike other streaming options that have limited parental settings—or that only include songs in the children’s music genre—Gabb Music offers listeners the largest kid-safe library of music, including new releases and top hits from all genres and decades. “This is the first time a music streaming service that includes all genres has been built from the ground up with kids in mind first and foremost,” said Kerri Fox-Metoyer, Gabb’s Head of Entertainment. “It’s a streaming service that parents can trust out of the box.”

Gabb Wireless launched the Phone Plus platform in June 2022.