Gallery Media Group

Gallery Media Group

Media company with brands and influencers

Overview

Gallery Media Group creates and distributes lifestyle content through its PureWow portfolio of 50+ brands, and coordinates experiential activations via Gallery House that host brand- and creator-focused pop-up events. Its product suite includes editorial and social content from PureWow, content-driven activations from Gallery House, and a large influencer-marketing network that plans and measures campaigns with creators. The company stands out by combining a broad, cross-brand content ecosystem with hands-on experiences and a sizable creator network, all backed by the VaynerX group. Its goal is to make positivity louder by aligning content, experiences, and creator-driven marketing with timely cultural moments and consumer attention.

About Gallery Media Group

Simplify's Rating
Why Gallery Media Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2017

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Simplify's Take

What believers are saying

  • Faith Xue became EVP, Brand in June 2026, strengthening cross-portfolio strategy.
  • GMG launched Gallery Club House for Super Bowl 2026 with LUMIFY sponsorship.
  • Acquiring Coveteur on May 1, 2025 expanded luxury fashion and beauty reach.

What critics are saying

  • PureWow and Coveteur depend on advertising and commerce spending from 2026 brands.
  • Coveteur remains a newly acquired asset; integration risk hits 2026 execution.
  • Major event-led growth ties revenue to sponsor demand; a weak 2026 hurts fast.

What makes Gallery Media Group unique

  • GMG blends editorial, social, influencer, and events under one revenue engine.
  • Its 50+ brands reach over 240M consumers across Instagram and TikTok.
  • Gallery Club House and Desert House turn culture moments into sponsor inventory.

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Benefits

401(k) Retirement Plan

Unlimited Paid Time Off

Parental Leave

Health Insurance

Company News

Daily Front Row, Inc.
May 29th, 2026
Daily Media: A new face at DVF, Chloé names new CMO, Tod's CEO exits, plus! What brand changed their name?

Daily Media: A new face at DVF, Chloé names new CMO, Tod's CEO exits, plus! What brand changed their name? Marco De Vincenzo is now Head of Leather Goods design at Givenchy. John Galantic, CEO at Tod's, has left the company. Valérie Leberichel is now CMO at Chloé. Alejandra Rositto, currently CEO Americas, is now Gobal Chief Commercial Officer at Bottega Veneta. Barbara Werschine is now CEO at Lanvin. Colin Fleming is now CMO at OpenAI. Kristina Maniaci has been promoted to Senior Vice President of Sales at LaPointe. Alessandra Turra is now Global Head of PR at LePub. Stephanie Unwin has been promoted to CEO at Veronica Beard. Shawna Schmitz, Senior Director, PR/Communications & Influencer Marketing, at Tommy Hilfiger has left the company. Faith Xue has been promoted to EVP, Brand at Gallery Media Group, expanding her remit across the company's portfolio - including Coveteur, PureWow, and @Cocktails, while continuing to serve as Editor-in-Chief of Coveteur. Valeria Mazzucchelli, PR Manager at Sergio Rossi, has left the company. Dani Hoppenheim, Senior Account Executive, at Purple has left the company. Jackie Shamie is now PR Assistant Manager at Glow Recipe. Plus! Bronx and Banco has rebranded to Bronx Banco. Purple is now representing MALO for US Communications and VIP Strategy. The Consultancy PR is now representing Simon Pearce. Foundation is now representing PATTERN Beauty. TMpr is now representing PATTARAPHAN, a Bangkok-based, genderless fine jewelry brand. Send submissions to [email protected]

Adweek
May 1st, 2025
GMG Acquires Coveteur, Marking Its First Purchase

The company behind PureWow will fold the fashion outlet into its growing portfolio.

Adweek
May 1st, 2025
GMG Acquires Coveteur, Marking Its First Purchase

Gallery Media Group, the lifestyle publisher behind PureWow and a host of influential social handles, has acquired Coveteur, the fashion and beauty outlet that shuttered almost one year ago exactly.

DIARY directory
May 1st, 2025
Coveteur (USA) announces acquisition and appoints Editor-In-Chief

Gallery Media Group, the digital media group behind PureWow, has acquired luxury fashion, beauty, and lifestyle online title Coveteur and has appointed Faith Xue as Editor-In-Chief.

The Knockturnal
Dec 11th, 2024
Inside Gallery Media Group's Art Basel Miami Celebrations with PATRÓN and Maybelline

On Friday, Gallery Media Group partnered with PATRÓN to bring the 'Shark Attack Sounds' event to Miami for the first time.

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