Overview
What WithGarage.com does: It runs an online marketplace that helps fire departments buy and sell used fire service equipment. It acts as an intermediary that lists surplus gear (from helmets and nozzles to large apparatus), connects buyers and sellers, and processes secure transactions. How it works: Departments list items for sale, buyers browse, and purchases are completed through the platform with protections for both sides. The company earns transaction fees charged to sellers and may offer financing options through partnerships, enabling purchases for more expensive equipment. How it differs from competitors: The focus is a niche market serving fire departments, providing a trusted, user-friendly, secure marketplace with buyer and seller protections and financing options tailored to fire equipment needs. Its goal: simplify procurement and disposal of surplus fire gear, helping departments manage budgets while ensuring access to needed equipment through a reliable marketplace.
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Simplify's Take
What believers are saying
- Garage's press page shows Guthrie bought a used pumper for $170,000 on July 15, 2026.
- South Charleston sold three surplus trucks for over $1.2 million in April 2026.
- HireFT listed 41 open roles in September 2026, signaling aggressive expansion.
What critics are saying
- Fire apparatus buyers still face one-to-five-year OEM delays; Garage depends on that pain.
- The market is thin and lumpy; one stalled municipal budget can freeze large transactions.
- If Pierce, E-ONE, or REV Group cut lead times, Garage's resale demand collapses.
What makes Garage unique
- Garage automates appraisals, freight, payments, warranties, and financing for emergency vehicles.
- Departments in all 50 states use Garage, including Guthrie and South Charleston in 2026.
- It replaces GovDeals auctions and Facebook groups with a vertical, compliance-heavy marketplace.
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Funding
Industry standards