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General Purpose Consulting

Guides corporate AI adoption and deployment

Overview

General Purpose Consulting helps businesses adopt AI into their operations to improve margins and efficiency. It runs an end-to-end process starting with discovery (stakeholder interviews to map processes and quantify pain points), then AI Workshops for non-technical teams, and a Workflow Assessment that yields evidence-backed recommendations for AI integration and process redesign. Unlike typical consultancies, it stays involved during adoption, prioritizing opportunities, building adoption roadmaps, translating business needs for technical teams, coordinating with engineers, and leading change management with training and validation to ensure the new AI-driven work is used. Its goal is to embed AI into existing processes to boost margins and operational efficiency.

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About General Purpose Consulting

Simplify's Rating
Why General Purpose Consulting is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingAI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2026

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Simplify Jobs

Simplify's take

What believers are saying

  • GPC's October 2026 site emphasizes safe deployment, adoption, and ongoing maintenance.
  • Job posts for transformation roles show active demand-generation and delivery buildout.
  • Hassid publicly targets manufacturing, construction, and services, broadening near-term pipeline.

What critics are saying

  • GPC is three months old, with no disclosed enterprise revenue or marquee clients.
  • Its New Haven hiring signals early execution risk and dependence on founder-led selling.
  • Open hiring and broad positioning invite commoditization against McKinsey, Accenture, and boutiques.

What makes General Purpose Consulting unique

  • GPC blends training, workflow assessment, deployment, and maintenance inside client teams.
  • Ruben Hassid launched GPC in September 2026 after acquiring Grantbot.
  • GPC targets non-technical adoption, not abstract AI strategy decks.

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