Gentiva

Gentiva

In-home hospice, palliative, and health services

Overview

Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.

About Gentiva

Simplify's Rating
Why Gentiva is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Social Impact

Healthcare

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2004

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Simplify's Take

What believers are saying

  • Humana agreed in June 2026 to sell its remaining Gentiva stake for $900 million.
  • Gentiva signed the Addus Personal Care divestiture, sharpening focus on hospice and home health.
  • CMS included Gentiva facilities in FY2026 hospice compliance lists, sustaining Medicare visibility.

What critics are saying

  • The 2024 DOJ settlement imposed $19.4 million over ineligible hospice claims and kickbacks.
  • Another False Claims Act case triggers payer exclusions and cripples growth.
  • Hospice reimbursement scrutiny and survey risk threaten margins if CMS tightens enforcement in 2027.

What makes Gentiva unique

  • Gentiva runs 317 hospice locations across 35 states, with Texas and North Carolina anchors.
  • Its hospice, palliative, and home health mix spans end-of-life through recovery care.
  • The 2023 ProMedica integration added 4,000 employees and expanded the Heartland footprint.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Wellness Program

Professional Development Budget

Life Insurance

Disability Insurance

Commuter Benefits

Pet Insurance

Company News

Yahoo Finance
Jun 12th, 2026
Humana Reshapes Care Exposure With Gentiva Exit And Illinois Medicaid Win

Humana (NYSE:HUM) agreed to sell its minority stake in Gentiva for approximately US$900 million, exiting equity ownership in home health, palliative, and hospice care. The insurer was also selected as a winner in Illinois' Medicaid managed care program, adding a new state contract to its government focused portfolio. For a company centered on Medicare Advantage and other government backed insurance, these moves represent a meaningful repositioning of how Humana (NYSE:HUM) is exposed to care...

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