How Billings Clinic makes location information easier for patients and AI to find. September 23, 2026 During eHealthcare Strategy & Trends' Future of Hospital Websites virtual summit, Billings Clinic and Geonetric walked through how they moved from fragmented location content toward a more scalable model designed to help patients find the right care. The questions kept coming. Attendees wanted to go deeper. How do you decide whether something is a location or a service? How much of the work can be automated? How do Google Business Profiles fit into the strategy? And what happens when different teams and systems maintain different versions of the same information? This follow-up Q&A pulls together the questions the panel addressed during the session, along with insights from the presentation that help answer them. "Every organization needs to go through this process and figure out how you are going to tell this story for your organization, how you are going to structure these things," says Ben Dillon, CEO of Geonetric. The answers show that scalable location management is not one technology decision. It requires clear rules, reliable data, patient-centered thinking, and consistency across the digital ecosystem. Best regards, Matt Humphrey President