G

Geotab

Telematics fleet management and data analytics

Overview

Geotab provides fleet management by pairing hardware telematics devices with a cloud software platform to collect and analyze vehicle data. Its GO devices and harnesses feed real-time and historical information on routes, driver behavior, fuel usage, maintenance, and more, which the software turns into dashboards, reports, and actionable insights. The system is subscription-based: customers purchase the hardware upfront and then pay for ongoing software access that includes updates and new features. Geotab differentiates itself with a scalable solution that serves small to large fleets across commercial, government, and smart-city projects, backed by extensive support resources and a global network. The company aims to help customers run safer, more efficient operations, cut costs, and enable data-driven decisions for fleet management and mobility initiatives.

Significant Headcount Growth

Work here?Claim your company

About Geotab

Simplify's Rating
Why Geotab is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsAutomotive & TransportationEnterprise Software

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

N/A

Headquarters

Oakville, Canada

Founded

2000

Get referred to Geotab

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • October 1, 2026 Geotab Fleet Card links telematics to fuel discounts and fraud controls.
  • September 15, 2026 TCA approved Geotab Smart OBM integration, opening Australian heavy-haul compliance.
  • Geotab and Toyota Connected announced June 23, 2026 global alliance for connected mobility.

What critics are saying

  • OEMs are bundling connected fleet software; Geotab's July-September 2026 integrations fight platform disintermediation.
  • Geotab's Fleet Card depends on AtoB and bank partners; payments failures damage trust quickly.
  • Existentially, a major telematics breach or privacy ruling would cripple MyGeotab's data moat.

What makes Geotab unique

  • Geotab serves 100,000 customers and 6 million vehicles, processing 100 billion daily data points.
  • MyGeotab now embeds OEM integrations for Nissan, Ford, and connected vehicles without aftermarket hardware.
  • Geotab Investigations centralizes evidence, timelines, and case workflows for defensible incident resolution.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Medical & dental
  • Retirement savings
  • Fitness membership
  • Baby bonus
  • Flex work arrangements
  • Home office reimbursement for select items
  • EV program
  • Learning reimbursement

Growth & Insights and Company News

Headcount

6 month growth

12%

1 year growth

14%

2 year growth

14%
Transport Topics
Oct 15th, 2026
Take control of your fleet fuel costs.

Take control of your fleet fuel costs. October 18, 2026 12:00 AM, EDT Every gallon affects a carrier's margin. Some fuel pays for productive miles; some is lost to high prices, unauthorized purchases, inefficient stops or records that arrive too late to help the team act and protect margins on the next trip. Fuel is one of the few costs that follows a truck everywhere. When diesel prices rise, the impact shows up quickly. When a load is priced weeks earlier, there may be little room left to absorb it. A few cents at the pump can change the economics of a route, especially when a fleet is running on tight margins. The harder problem is finding the waste. A transaction may look perfectly normal until someone compares it with the truck's location, its tank level or the driver's schedule. A driver may choose the nearest station because the next delivery is already running late. Small exceptions add up, but they are easy to miss when the review happens at the end of the month. The work of sorting it out often falls between departments. Fuel activity may live in one system, vehicle location in another and mileage records somewhere else. Finance teams then spend hours matching transactions to trips and preparing IFTA reports. Operations teams are left with information about what happened, rather than enough context to decide what to do next. That gap matters when a fleet is growing or routes cross state lines. A process that works for a handful of trucks can become a burden as transaction volume increases and more people need the answer. Drivers feel the friction too. They need to find fuel without losing time, and they need a card that works when they are far from the terminal. A control that looks straightforward in an office can feel very different from the cab, where traffic, weather and delivery windows shape every stop. The Geotab Fuel Card connects payment activity with vehicle and trip data in MyGeotab. Location and tank-level information can help identify transactions that do not fit the vehicle's circumstances, while participating station locations and pricing are available through the Geotab Drive app. Fleet teams can review fuel activity alongside the operational information they already use. Geotab will bring this conversation to the 2026 ATA Management Conference & Exhibition, October 17-20 in Charlotte, North Carolina. MCE is a chance for trucking leaders to compare notes on the pressures affecting their businesses and the changes they are making in response. On Sunday, October 18, from 3:00 to 4:00 p.m. in Room W209DEF, Geotab leaders and industry experts will join "Stop the Leak: Reducing Fuel Waste Across Your Fleet." The session will look at how fuel waste develops, why traditional programs can uncover losses too late and what better-connected data can contribute. If fuel decisions are still being made from a monthly statement, the conversation is worth having. Join Geotab at ATA MCE to talk about the realities of fuel management and ways to give fleet, finance and driving teams better information before the next stop.

GlobeNewswire
Oct 15th, 2026
Geotab selected by AutoTech Breakthrough as 2026 "In-Cabin Intelligence Company of the Year" for GO Focus AI dash cams.

Geotab selected by AutoTech Breakthrough as 2026 "In-Cabin Intelligence Company of the Year" for GO Focus AI dash cams. Annual Awards program recognizes breakthrough innovation in automotive & transportation technologies around the globe. LOS ANGELES, Oct. 15, 2026 (GLOBE NEWSWIRE) - AutoTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global automotive and transportation technology markets today announced that Geotab, a global leader in connected operations, video telematics and AI-powered insights, has been named "In-Cabin Intelligence Company of the Year" in the 7th annual AutoTech Breakthrough Awards program. The award recognizes Geotab's GO Focus(TM) family of AI dash cams for their proactive approach to driver safety. Edge AI analyzes driver behavior in real time, to detect distracted driving, drowsiness, phone use, tailgating and stop sign violations. Computer vision AI with up to 99% accuracy means the fleet managers review real risks, not noise. In-cabin intelligence flows directly into the operational workflow in one platform. If the system detects a high-risk behavior, the driver receives voice coaching to allow self-correction in the moment. Drivers can also initiate event capture and upload video footage to assist with driver exoneration. GO Focus provides privacy-conscious options including a road-facing only camera variant and "Lens-as-a-Sensor" mode which detects events without retaining video, for contexts where any footage retention is restricted. "The safest fleet is one where accidents don't happen. Geotab's Video Coaching powered by GO Focus AI Dash Cams makes that possible - helping organizations protect drivers, reduce risk and create safer roads," said Sabina Martin, Vice President, Product Management at Geotab. "This award from AutoTech Breakthrough validates the industry shift from reactive reporting to proactive risk management for driver safety and exoneration." The transportation technology sector is rapidly redefining the way people and goods move, transforming one of the world's largest and most vital industries. From autonomous driving technologies and advanced driver-assistance systems to connected vehicle platforms, electrification, and sustainable mobility solutions, transportation technology is delivering greater safety, efficiency and environmental responsibility. The mission of the annual AutoTech Breakthrough Awards program is to recognize the innovators transforming the global automotive and mobility landscape with breakthrough technology. The program conducts a comprehensive analysis of the companies redefining how vehicles are designed, manufactured, driven and maintained. From autonomous driving platforms and connected vehicle software to AI-driven safety systems, IoT-based fleet and telematics monitoring, and next-generation electrification and battery innovations, these innovations are enabling automotive companies to operate more efficiently, deliver safer and smarter transportation, and shape the future of how the world moves. "Geotab GO Focus brings actionable intelligence right into the cab, to help drivers prevent risk in the moment when it counts. The in-cabin camera category is expanding quickly, but most solutions offer limited camera and review options," said Bryan Vaughn, Managing Director, AutoTech Breakthrough. "Geotab's GO Focus family processes video on the device, using real-time, two-pass AI to detect and re-evaluate risk events, reducing alert noise and surfacing the most critical events for fleet managers. We're awarding Geotab with 'In-Cabin Intelligence Company of the Year.'" About AutoTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the AutoTech Breakthrough Awards program is devoted to honoring excellence in automotive technologies, services, companies and products. The AutoTech Breakthrough Awards program provides a forum for public recognition around the achievements of AutoTech companies and solutions in categories including Connected Car, Electric Vehicles, Engine Tech, Automotive CyberSecurity, Sensor Technology, Traffic Tech, Vehicle Telematics and more. For more information visit AutoTechBreakthrough.com Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. About Geotab Geotab is a global leader in connected operations, video telematics and AI-powered insights. Trusted by more than 100,000 customers - from small and mid-size fleets to Fortune 500 enterprises and public-sector organizations, including the U.S. federal government - Geotab connects approximately 6 million vehicles and assets and processes 100 billion data points daily. With ISO/IEC 27001:2022, SOC2, FIPS 140-3 and FedRAMP authorizations, Geotab's open platform and partner ecosystem unify safety, compliance and operations in a unified system. Our mission: a safer, more efficient and more sustainable world in motion. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views. Media Contact: Bryan Vaughn AutoTech Breakthrough [email protected] 949.529.4120

Yahoo Finance
Oct 8th, 2026
Geotab embeds AtoB's payments platform to verify fuel purchases against vehicle data before approval

AtoB has partnered with Geotab to launch the Geotab Fleet Card, making Geotab the first fleet management platform to embed AtoB's payments platform. The card verifies fuel purchases against vehicle data before approval, preventing unauthorised transactions. The integration brings spend controls across 13 categories, including fuel, maintenance and tolls, directly into Geotab's platform. Fuel purchases are declined if the vehicle isn't at the pump or the tank lacks capacity. Cardholders access AtoB's fuel discount network, saving an average of 42 cents per gallon at over 4,200 diesel truck stops and 5 cents per gallon at 30,000 petrol stations. Eligible accounts receive fraud protection up to $250,000. The card operates natively within Geotab's system, allowing fleet operators to manage transactions, approvals and reporting alongside existing vehicle data. It's now available to eligible US fleets using the Geotab platform.

Van Fleet World
Oct 6th, 2026
Openreach partners with Geotab to cut downtime and boost safety across 23,000+ fleet.

Openreach partners with Geotab to cut downtime and boost safety across 23,000+ fleet. * 6 October 2026 * 0 * Natalie Middleton Openreach has teamed up with fleet telematics leader Geotab to deploy connected vehicle technology across its fleet of more than 23,000 cars and vans. The partnership aims to significantly boost driver safety and support the company's net-zero ambitions, while slashing downtime. Openreach operates the UK's second largest commercial fleet, and its engineers drive millions of miles every year to build and maintain the country's digital network. Driving is one of the highest risk activities undertaken by Openreach people, making road safety a key priority. Volunteer engineers are already testing the technology in an early adopter phase, helping to validate the user experience and assess how richer vehicle data can build a safer, greener and more efficient fleet. When proved successful, the technology will be deployed across the company's fleet. The data will provide enhanced insights into vehicle performance, helping identify potential maintenance issues before they lead to breakdowns and minimising unplanned downtime. Openreach will also use the data to better understand fuel consumption, vehicle utilisation and opportunities to support its transition to lower-emission vehicles. The driving data is shared directly with drivers via an intuitive app, allowing them to understand their own driving behaviours, self-correct where needed and proactively upgrade their safety skills. The technology has been designed with employee privacy in mind and includes controls that limit data collection outside working hours. Judy O'Keefe, director of fleet management, said: "Its engineers rely on their vehicles every day to keep people and businesses connected. VAN Fleet World has worked with the CWU and Prospect, its recognised trade unions on this trial, which will help VAN Fleet World better understand how its fleet is performing so VAN Fleet World can improve safety, reduce downtime and provide its colleagues with the best possible support. "By giving us earlier visibility of potential vehicle issues and better insight into how our fleet operates, this technology can help create a safer, more efficient and more sustainable fleet for the future." Aaron Jarvis, vice president EMEA at Geotab, commented: "Openreach operates a nationwide fleet in all conditions, delivering the critical connectivity that powers the UK. VAN Fleet World has collaborated closely to ensure its solution was rigorously validated by both leadership and the engineers who depend on driving for their daily roles. "Throughout this journey, Openreach's unwavering commitment to workforce safety and trust has been second to none. This has been evidenced by their deliberate approach to technology selection and the proactive engagement with their drivers which will continue via this trial. Establishing this foundation of trust is just as vital as the insights generated by the data, and we are proud to be a part of their ambitions."

Bobit Business Media Inc.
Oct 2nd, 2026
Geotab links Fleet Card to vehicle data.

Geotab links Fleet Card to vehicle data. The new card combines fuel discounts with telematics-based purchase controls. Geotab's analysis also points to potential savings from choosing lower-priced fuel stops. October 2, 2026 2 min to read Geotab has launched a fleet payment card that uses vehicle data to help block unauthorized fuel purchases and gives drivers access to fuel discounts and nearby price information. The Geotab Fleet Card, developed with transportation payments company AtoB, is available to eligible U.S. fleets. It connects AtoB's payment platform and fuel discount network with Geotab's telematics system. Using vehicle data to control purchases. The card stays locked until a driver unlocks it through the Geotab Drive app while the vehicle is parked at the merchant location. When a fuel purchase is attempted, the system checks the vehicle's location against the merchant's GPS coordinates and checks the vehicle's fuel level. According to Geotab, it declines the purchase if the vehicle is not at the pump or the tank does not have room for the fuel being purchased. Eligible accounts can receive an AtoB fraud guarantee of up to $250,000 for transactions verified through the card's authorization system. Eligibility requirements, exclusions and claim procedures apply. Ad Loading... Finding lower-priced diesel. The card provides access to discounted fuel pricing at more than 34,000 U.S. fueling locations, according to Geotab. The Geotab Drive app also helps drivers find nearby lower-priced fuel stops. Geotab's analysis of 419,000 diesel fill-ups across 660 U.S. fleets found price differences of as much as 77 cents per gallon within the same town during the same week. For a 75-gallon fill-up, that represents a difference of about $58. Among fleets with fewer than 100 vehicles, Geotab found that drivers chose the lower-priced option about one in six times. The company estimated that choosing a lower-priced station could save roughly $24 per fill-up, or about $4,700 per truck annually, assuming approximately 200 fill-ups a year. Those figures illustrate potential savings from fuel-stop selection; they are not measured savings from using the new card. Managing other on-road expenses. Beyond fuel, the card supports purchases such as maintenance, tolls, parking, truck scales, towing, roadside assistance, and lumper services. Ad Loading... Fleets can set spending rules by dollar amount, time frame, location, or merchant category. Within the Geotab platform, managers can review transactions, approvals and declines; manage cards; and access International Fuel Tax Agreement reporting. AtoB and its issuing bank partners issue and operate the card. Geotab said it has no activation or monthly card fees.

Recently Posted Jobs

Sign up to get curated job recommendations

Geotab is Hiring for 70 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs