Overview

Geras, via Cheer Interactive Television Ltd. (Cheer TV), provides a TV-based platform that helps older adults stay connected with family, friends, community and essential services. The product is a wireless application that turns a television into an interactive hub for communication and support, enabling seniors to access contacts, messaging and services directly from their TV. Unlike many digital services that rely on smartphones or computers, Cheer TV centers on the living room television to reach seniors where they already spend time, using network infrastructure to connect users to their social circles and local resources. The company’s goal is to reduce social isolation and support aging in place by improving digital inclusion and easy access to help and connections for the elderly.