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Gesture

Online gifting marketplace with vendor partnerships

Overview

What Gesture.vip does: Gesture.vip runs an online gifting platform that connects users with a curated selection of gifts and experiences, allowing individuals to send gifts and businesses to show employee appreciation through delivery-enabled purchases. How its product works: Users browse a curated catalog, place an order online, and have the gift delivered to the recipient. Gesture.vip partners with multiple vendors and earns revenue from direct sales and service fees, including a markup on gift costs and delivery charges. How it differs from competitors: It emphasizes a simple, takeout-like experience for gifting and offers a broad mix of gifts and personalized experiences through vendor partnerships, targeting both individuals and businesses, which helps streamline the entire gifting process. What the company aims to achieve: To make gifting more gratifying and less cumbersome by providing a seamless, easy-to-use digital marketplace for gifts and experiences.

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About Gesture

Simplify's Rating
Why Gesture is rated
C-
Rated D+ on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEnterprise Software

Company Size

51-200

Company Stage

Seed

Total Funding

$2.6M

Headquarters

New York City, New York

Founded

2017

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Simplify's take

What believers are saying

  • Apple lists 4,000-plus curated gifts and nationwide U.S. delivery on 2026-11-04.
  • Gesture still markets AI-assisted gifting, a stronger pitch than generic catalogs.
  • Revenue-based capital from Decathlon supports expansion without cap table dilution.

What critics are saying

  • Amazon, DoorDash, and local florists compress margins and steal discovery.
  • Gifting demand is intermittent, so paid acquisition quickly overwhelms repeat revenue.
  • If deliveries disappoint, one bad experience kills referrals and customer trust fast.

What makes Gesture unique

  • Gesture.vip keeps gifting addressless using phone numbers, emails, or handles.
  • The app updated on 2026-11-04 and Android on 2026-05-02.
  • Decathlon Capital funded growth on 2024-04-02 without equity dilution.

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Funding

Total Funding

$2.6M

Below

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
$2M
$2.3M
$3M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • Stock Options
  • 401(k) Retirement Plan
  • Professional Development Budget

Company News

FinSMEs
Apr 3rd, 2024
Gesture Receives Growth Funding from Decathlon Capital Partners

Gesture, a NYC-based gifting and delivery platform, received a growth funding package from Decathlon Capital Partners

AlleyWatch
Jun 22nd, 2020
Gesture Raises $1M for its On-Demand Gifting App That Takes an Uber-Like Approach

Ben Labra discusses the evolution of Gesture, the on-demand app to send the perfect, thoughtful gift for any occasion.

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