Madrid-based social media agency SAMY has acquired US influencer marketing firm Get Engaged in a cash-and-equity deal valued in the low nine figures, according to a person familiar with the matter. The acquisition provides SAMY with a US base serving clients including DoorDash, Sephora and Raising Cane's. Get Engaged's founders will retain "meaningful ownership" in the combined business, though specific financial details were not disclosed. Co-founder Alex Dermer said the partnership combines Get Engaged's cultural expertise with SAMY's data capabilities, technology and global reach. The deal aims to enhance the agency's ability to create effective content and campaigns for clients across markets.

Get Engaged, an Atlanta-based social-first marketing agency behind viral Super Bowl campaigns for Alix Earle and 50 Cent, has been acquired by global marketing company SAMY in a deal valued at least $100 million. The acquisition closed on 30 September, with all three cofounders remaining at the company. Founded in 2016 as a Facebook monetisation side hustle, Get Engaged evolved during the pandemic as brands shifted budgets from traditional media to digital platforms. The agency now employs over 100 people across four US cities and counts DoorDash, Perplexity, and Raising Cane's among its clients. The company reports 40% year-over-year revenue growth. The acquisition reflects broader advertising trends, with social media overtaking paid search as the world's largest ad channel. Linear TV's share of global ad spend has fallen from 41.3% in 2013 to a projected 12.4% in 2025.