Magic

Magic

On-demand virtual assistant services for businesses

Overview

Magic delivers on-demand virtual assistant services tailored to businesses. It operates on a subscription model where clients pay for the hours worked by virtual assistants, with 24/7 support and custom solutions designed to streamline operations and boost productivity. The service works by clients subscribing to a plan, assigning tasks to VAs who handle the workload within agreed hours, and incurring additional charges for specialized tasks or services. A referral program rewards clients with cash or service credits for successful introductions. Compared to competitors, Magic emphasizes continuous availability, customized task handling for different business needs, and a straightforward hourly-based pricing structure that scales from startups to large enterprises. The overarching goal is to help clients run operations more smoothly and efficiently while building long-term relationships through ongoing subscriptions and referrals.

YC Company

About Magic

Simplify's Rating
Why Magic is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consulting

Enterprise Software

AI & Machine Learning

Company Size

1,001-5,000

Company Stage

Series A

Total Funding

$39.1M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • AI training data demand accelerating as companies scale model evaluation and annotation needs.
  • Virtual assistant market expanding into multibillion-dollar sector with sustained growth momentum.
  • Hybrid human-AI workforce becoming enterprise standard, positioning Magic as integrated solution provider.

What critics are saying

  • ChatGPT and advanced AI directly automate Magic's core offerings within 6-12 months.
  • Wing Assistant undercuts pricing below $16/hour, capturing price-sensitive startups and high-growth businesses.
  • AI companies achieve self-sufficiency in training data needs after initial scaling phases end.

What makes Magic unique

  • Human-in-the-loop model trains AI systems while providing virtual assistant services simultaneously.
  • Specialized in high-compliance niches: content moderation, healthcare transcription, customer support training.
  • Flexible subscription pricing ($10-16/hour, weekly billing, no contracts) targets cost-sensitive businesses.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$39.1M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$27M
Magic
$30M
Kalshi

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Securities and Exchange Commission
Mar 5th, 2024
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

MarTech Series
Jan 9th, 2023
Humans Are Powering The New Ai Revolution

AI is taking over the world, and companies in every industry are wondering if they will be disrupted by this technology. From search engines and journalism to therapy and coding, AI has the potential to revolutionize the way we live and work.At the forefront of this exciting industry is ChatGPT, the revolutionary chatbot platform by OpenAI that is gaining attention from entrepreneurs and investors alike. “I’m really excited about the potential of AI,” said Aaron Kemmer, President of Magic. “ChatGPT is just the tip of the iceberg, and every day we’re seeing new exciting products that are reimagining how all aspects of work are done.”Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at WunderkindBehind every successful AI system is a team of hardworking humans, and that’s where Magic comes in. Magic’s “human in the loop” approach has provided thousands of workers to companies looking to quickly scale up their human teams, many of which are using these workers to train their AI algorithms.Companies partner with Magic to help them train their AI algorithms across content moderation, content creation, transcription in healthcare settings, customer support, and more.“At Magic, we understand the limitations of traditional AI systems and have developed a solution that combines the best of both human and machine intelligence,” said Aaron Kemmer, President of Magic. “We are providing AI to remote workers, and remote workers to AI companies.”Marketing Technology News: The Benefits of PR in Modern Day MarketingMagic offers a range of services to support the growth and success of AI companies, such data labeling, annotation, transcription, evaluating their models, and performing the work that will be used to train their data sets.“Our human-in-the-loop approach is helping businesses across Silicon Valley and beyond to achieve their goals with AI, and we can’t wait to see what the future holds.”As an example of how AI is changing the approach to work, this entire press release was written by AI – including the quotes of Kemmer (with his edits and approval, of course)

Magic
Jul 30th, 2021
Magic recognized as silver winner in the Enterprise Service category in Best in Biz at Best in Biz Awards 2021 International on Aug 18th 21'.

San Francisco, California – August 18, 2021 – Magic, Inc. has been named the silver winner in the Enterprise Service category in Best in Biz

TechCrunch
Jul 22nd, 2021
Magic lands $27M Series A for its ‘plug and play’ passwordless tech

"We want to be the passport of the internet," said Magic's CEO.

Recently Posted Jobs

Sign up to get curated job recommendations

Magic is Hiring for 4 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →