Overview
Get The Picture designs and runs digital photography systems for theme parks, tourist sites, and retail spaces to create personalized photo and video keepsakes for visitors. Its end-to-end platform combines in-house hardware and software to capture images at partner venues, process them wirelessly, and deliver prints or digital files, with optional social sharing to extend a venue’s reach. The company has a history from Polaroid ride photos to the world’s first Ride Video system (1994), and it continues to integrate technologies like augmented reality. Its goal is to improve the guest experience at partner venues while helping those venues grow their brand through high-quality keepsakes and shareable content.
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Simplify's take
What believers are saying
- LinkedIn on November 11, 2026 lists 51-200 employees, signaling operating scale.
- Hersheypark’s October 2026 photo-pass page confirms ongoing partner placement and guest traffic.
- PerfectProduct’s mobile-or-permanent format broadens deployment across rides, walkarounds, and retail venues.
What critics are saying
- Hersheypark concentration makes any contract loss immediately material to revenue.
- Low-wage, commission-heavy staffing at Hershey signals labor churn and service inconsistency.
- Theme park guests can bypass prints entirely with phones and social sharing, crushing conversion.
What makes Get The Picture unique
- GTP’s PerfectProduct turns guest photos into branded, customizable souvenirs at venues.
- Hersheypark still routes guests to Get The Picture in Founder’s Way, 2026.
- GTP combines capture, tagging, printing, and digital albums across attractions and retail.
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