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Overview
GetGround is a fintech platform that simplifies property investment in the UK. It serves portfolio landlords, international investors, and property managers by offering an integrated suite of tools to manage buy-to-let portfolios. The platform provides calculators for buy-to-let mortgages, earnings, and stamp duty to help investors make informed decisions. It acts as a one-stop solution for the investment process, from sourcing finance to managing properties, and earns commissions from lenders. The company aims to streamline the investment workflow and help clients grow their wealth through UK property investments. How it stands out: GetGround combines multiple parts of the investment process into a single platform—financing, portfolio management, and financial calculations—focused on UK buy-to-let, including international investors, rather than offering only a standalone tool or advisory service.
About GetGround
Industries
Fintech
Financial Services
Real Estate
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2018
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Simplify's Take
What believers are saying
- August 2026 pricing shows Complete subscriptions with lettings and management across portfolios.
- September 2026 Beauhurst ranked GetGround among UK proptech growth companies with £33.3 million raised.
- 2026 HMRC MTD rollout and Renters' Rights Act force landlords toward compliant software.
What critics are saying
- BuyAssociation integration through 2026 distracts management before any planned 2027 acquisition spree.
- UK buy-to-let regulation and MTD complexity can crush small-landlord demand for years.
- OpenRent, Molo, and estate agents attack individual workflow layers, weakening GetGround's bundle.
What makes GetGround unique
- GetGround bundles incorporation, accounting, MTD, lettings, insurance, and financing in one platform.
- December 2025 BuyAssociation acquisition adds distribution, media reach, and off-plan deal flow.
- WealthKernel powers Investment Pots, turning landlord cash into money-market returns.
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Benefits
Hybrid Work Options
Remote Work Options
Paid Vacation
Wellness Program
Mental Health Support
Flexible Work Hours
Phone/Internet Stipend
Home Office Stipend
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↓ -3%GetGround, a property investment platform, has acquired Manchester-based BuyAssociation, a property investment distribution and media group that facilitates off-plan investment opportunities across the UK. Launched in 2020, GetGround serves 30,000 active UK property investors through its fintech platform and provides sourcing, funding and insurance services to 200,000 property investors and landlords globally. The acquisition aims to strengthen GetGround's position in the UK property investment industry by combining distribution, investor reach and ownership infrastructure. BuyAssociation will continue operating under its brand, with senior team members including Group MD Sam Hadfield joining GetGround's management. Founder Caroline Marshall-Roberts will step back from daily management after two decades, remaining as senior adviser. No structural reductions are planned.
GetGround has launched a Lettings & Management service for landlords and investors.
GetGround has introduced 'Investment Pots,' a new financial product offering a 4.21% annualised return, designed to help buy-to-let investors and landlords grow their business savings.
GetGround has made a series of technological enhancements to its platform, allowing it to accommodate a greater variety of investors.
With this new partnership, WealthKernel continues to strengthen its position in the fintech space with innovative safeguarding solutions while preparing for a strong entry into the wealth management sector with its hire of an industry veteran to spearhead its Wealth solutions.
GetGround is Hiring for 6 Jobs on Simplify!
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About GetGround
Industries
Fintech
Financial Services
Real Estate
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2018
GetGround is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today