GetResponse launches MCP to bring email marketing into ChatGPT and Claude. New integration lets marketers analyse campaign performance, access customer data and create email campaigns directly through AI assistants. GetResponse, the lifecycle marketing automation platform, has launched GetResponse MCP, a new integration that allows marketers to connect their GetResponse accounts to AI assistants including ChatGPT and Claude. Marketers can now analyse campaign performance, access customer data, and prepare new campaigns directly through conversations with these assistants. While marketers are increasingly using AI to generate campaign ideas and content, accessing their own marketing data and putting those ideas into practice still involves switching between different tools. GetResponse MCP simplifies this process using the Model Context Protocol (MCP), an open standard that allows AI assistants to work with external services and their data. Through MCP, marketers can ask ChatGPT or Claude to summarise newsletter performance, compare results across campaigns or identify contacts based on engagement and other customer information. They can also draft and edit newsletters and save them directly to GetResponse. A single prompt can even generate a campaign draft comprising a landing page, newsletter and welcome email. GetResponse is also exploring what MCP can do for ecommerce. In a proof of concept, the GetResponse team used Claude connected to GetResponse MCP to build a product recommendation module for an ecommerce store in under 20 minutes. The module matched the store's existing design, including fonts, product tiles and pricing, while recommendation performance data continued to be reported in GetResponse. The demonstration shows how AI agents could significantly reduce the time and technical work involved in building ecommerce integrations, opening up potential applications for MCP beyond email marketing. The launch of the MCP follows the release of GetResponse's Customer Loyalty Report, which surveyed 2,400 consumers and 600 ecommerce brands and found that email remains consumers' preferred channel for hearing from their favourite brands, despite businesses ranking social media as their most effective loyalty channel. The findings highlight the continued importance of email in building customer relationships and the opportunity for marketers to make better use of their existing campaign and customer data. Michael Leslie, CTO at GetResponse, said: "Marketers already use AI assistants to develop ideas and write copy, but campaign data often sits elsewhere. Connecting an assistant to GetResponse means they can work with their own email results as they prepare their next campaign, rather than manually bringing that context into a chat. "Importantly, we're not handing over control of marketing campaigns to AI. The integration can help marketers analyse performance and prepare content, but the decision to send a message or publish a page remains firmly with the marketer."

WILMINGTON, Del., June 4, 2025 /PRNewswire/ -- GetResponse, a global leader in email marketing and automation, has released new data from its latest research of over 1,300 marketing decision-makers, uncovering a growing sense of caution among marketers about over-dependence on social media and 'rented' platforms in general.While marketers continue to lean heavily on social media and rented platforms overall such as search and display networks, like Google Ads, for awareness and engagement, the research shows that concerns over platform stability, privacy issues, and recent threats like the potential TikTok ban are nudging brands to rethink their channel mix.Key Insights from the research:25% of marketers say their confidence in social media has been negatively impacted by the TikTok ban and broader industry issues.Trust in social media giants remains shaky — only 14.5% fully trust them to remain stable marketing partners over the next 12 months, while nearly 40% report little to no trust.60% of marketers have already increased or are planning to increase focus on alternative channels, with email marketing (49%) topping the list of channels they want to focus on more heavily.(49%) topping the list of channels they want to focus on more heavily. Despite this, many marketers still underutilize email marketing, with only 26% putting "a lot" of focus on it, and barriers like fear of spamming (34%) and lack of time (20%) slowing adoption.Critically, email marketing emerged as the channel where marketers feel they have the most control, outpacing even websites and mobile apps."We're not saying brands should delete or move away from social media, that wouldn't be realistic," said Michal Leszczynski, Head of Content & SEO at GetResponse. "Social media will always play a valuable role in discovery and awareness. But our research clearly shows that marketers know they need to safeguard their businesses by also investing in channels they own, like email marketing, where they have full control over audience relationships, data, and outcomes."For more insights, check out the brand new GetResponse ebook via this link.About GetResponseGetResponse is a comprehensive email marketing platform that provides small businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers. With over 25 years of expertise, customers choose GetResponse for its user-friendly solution, award-winning 24/7 customer support in eight languages, and powerful tools that go beyond email marketing – AI-powered content creation tools, automation, list growth, and communication tools like webinars and live chats to help businesses build their personal brand, sell their products and services, and build a community.For media contact:Anastasiya LvovskayaPR & Events ManagerEmail: [email protected]SOURCE GetResponse