GGetWhys provides AI-driven customer insights with access to a proprietary database, InsightDB, containing anonymized in-depth interviews from B2B audiences. It offers two products: Compass, which surfaces competitive intelligence, buyer personas, and marketing strategies from firsthand experiences, and Echo, which analyzes written content and gives feedback to ensure messaging resonates with target audiences. InsightDB-powered insights empower faster, more informed marketing decisions without relying on expensive expert networks or long research projects, delivered through a flat-fee subscription model. The company's goal is to become a leading provider of AI-driven market intelligence by helping customer-facing teams align strategies with real customer needs in real time.
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Company Size
1-10
Company Stage
Early VC
Total Funding
$8M
Headquarters
Boise, ID
Founded
2023
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GetWhys, a Boise-based platform treating buyer research and go-to-market work as a single motion, has raised $5.2 million in new funding, according to filings with the US Securities and Exchange Commission. The company operates a proprietary database of in-depth B2B buyer interviews, helping go-to-market teams ground decisions and customer conversations in real buyer intelligence. GetWhys serves product marketing and GTM teams at mid-market and enterprise B2B companies. The platform aims to close the gap between insight and output that costs companies time, pipeline and market position. GetWhys maintains offices in Portland, New York City and Bozeman, Montana, in addition to its Idaho headquarters.
GetWhys has raised $5.2 million in an oversubscribed funding round as the company looks to scale its AI-powered platform designed... Read More
GetWhys raises $5.2M round to close the research-to-outcome gap for B2B GTM teams. Apr 16, 2026, 10:47 ET The AI-powered platform turns verified buyer insights into messaging and enablement that supports revenue outcomes at Intel, Verizon, and CDW BOISE, Idaho, April 16, 2026 /PRNewswire/ - GetWhys today announced $5.2M in an oversubscribed funding round to accelerate the growth of its Insight-Driven GTM Platform, which converts buyer insights into the GTM work that drives revenue. The round was led by EPIC Ventures, with participation from CEAS Investments, the Portland Seed Fund, and existing investors Next Frontier Capital, Tuesday Capital, and Capital Eleven. This round brings GetWhys' total funding to $8.5M, and will be used to accelerate go-to-market, product development, and advancing the company's proprietary dataset. Over the past year, GetWhys has doubled its headcount to 16 people, grown revenue more than 10x, and expanded its customer base more than 20x. "In an era where foundational models are disrupting the traditional approach to SaaS, we're particularly excited about the quality-in-output difference GetWhys delivers from their proprietary dataset," said Craig Jeppson, Principal at EPIC Ventures. The Research-to-Work Gap In most B2B organizations, the teams closest to the market have the least access to buyer evidence. Research is commissioned upstream, synthesized by a separate function, and delivered on a timeline that rarely matches the pace of GTM execution. The result is messaging built on assumptions, campaigns launched on instinct, and sales conversations grounded in whatever the rep picked up last quarter. GetWhys was built to change that relationship between research and execution - and after working with their first enterprise customers, the founders realized the problem was structural. The gap between insight and output is fundamentally a design flaw. "The goal was never faster insights for their own sake. The goal was to collapse the distance between insight and output your team can actually use," said Philippe Boutros, CEO and Co-founder of GetWhys. "Every PMM we've talked to describes the same problem: by the time the external research arrives, the moment has passed. GetWhys closes that gap - and our insight advantage is compounding with every passing month." About GetWhys GetWhys is the first platform that treats buyer research and GTM work as a single motion. Go-to-market teams use GetWhys to ground every decision, message, and customer conversation in real buyer intelligence - closing the gap between insight and output that costs companies time, pipeline, and market position. Built on a proprietary database of in-depth B2B buyer interviews and a data foundation that compounds with every customer who contributes to it, GetWhys serves product marketing and GTM teams at mid-market and enterprise B2B companies. Headquartered in Boise, Idaho, with offices in Portland, OR, NYC, NY, and Bozeman, MT. Learn more at getwhys.io. SOURCE GetWhys
Distinct, complementary data sources power GetWhys' mission to deliver actionable, real-world insights for B2B GTM teamsBOISE, Idaho, June 17, 2025 /PRNewswire/ -- GetWhys, the B2B customer insights platform built to make research an effortless part of your workflow, today announced a major expansion of its data strategy. GetWhys now enables users to analyze and layer three distinct data sources—Internet Data, Organization Data, and GetWhys' proprietary interview data—within a single, unified platform. This launch marks a pivotal evolution in how technology and go-to-market teams can answer complex business questions with unprecedented depth and context.A New Era: All. The. Data.GetWhysGetWhys' expanded platform brings together:Internet Data: An agentic, deep research product that sifts through the vast, noisy internet to surface relevant, unbiased insights from public sources—cutting through marketing spin and misinformation.An agentic, deep research product that sifts through the vast, noisy internet to surface relevant, unbiased insights from public sources—cutting through marketing spin and misinformation. Organization Data: A secure pipeline for companies to connect and analyze their internal customer intelligence, including sales and success transcripts, win-loss research, product documentation, and more.A secure pipeline for companies to connect and analyze their internal customer intelligence, including sales and success transcripts, win-loss research, product documentation, and more
GetWhys Inc. has raised a $2.75M seed funding round to enhance its AI-based customer insights platform. The company, which specializes in B2B marketing research, uses a database of in-depth interviews combined with clients' internal data to aid marketing decisions. The funding, led by Next Frontier Capital with participation from Tuesday Capital Management LLC and Capital Eleven LLC, brings GetWhys' total funding to $3.5M. The funds will support product development and customer growth.
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Industries
Company Size
1-10
Company Stage
Early VC
Total Funding
$8M
Headquarters
Boise, ID
Founded
2023
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs