Overview

Forward provides embedded payment solutions that let vertical SaaS platforms offer payment processing under their own brand. It operates as a PayFac, enabling partners to monetize payments by charging fees on processed transactions while Forward collects its own fees. The platform can be integrated in under a week and handles authorization, settlement, money movement, and reconciliation, using AI/ML to improve risk management and security for both the software company and end merchants. Its goal is to help ISVs and vertical SaaS vendors scale payments within their platforms and grow overall software revenue through turnkey, scalable embedded payments.