Main AI news in marketing and technology (last 7 days). The most important news reflects the consolidation of agentic AI for pricing and inventory decisions, the launch of the first OpenAI proprietary AI chip (Jalapeño), and the expansion of Generative AI in Brazilian retail, which increases lead conversion by up to 50%. 1. Advancement of Agentic AI and corporate automation. The biggest technological trend is the adoption of AI agents (Agentic AI) to automate complex decision chains, surpassing the automation of simple tasks. * Accenture Ventures accelerated the use of agentic AI for critical pricing, inventory, and planning decisions in retail networks, with Accenture investing significant capital[1]. * Google is driving the "Era of Agentic Commerce" with new launches of Gemini Enterprise for CX and the Universal Commerce Protocol, enabling brands to offer seamless shopping experiences from service to checkout through AI[1]. * In retail, AI agents recovered shopping carts with performance 5 times higher at Azzas 2154, demonstrating the practical effectiveness of this technology[1]. * Semantix integrates, for the first time, a Brazilian suite of AI agents with governance into the global ecosystem of Huawei Cloud, expanding access to markets in Asia and the Middle East[1]. 2. Generative AI in Brazilian retail and marketing. The application of Generative AI in the Brazilian market is generating measurable impacts on conversion, savings, and operational efficiency. * MRV boosted lead conversion from 20% to 70% (a 50% increase) and served 130 thousand clients using AI, setting a new benchmark for the real estate sector[1]. * Grupo Fleury generated savings of R$ 4.5 million and reduced significant logistical failures through the implementation of GenAI[1]. * ZAMP improved its forecast by 30% and boosted revenue by 20% in 2025, using GenAI for optimization[1]. * Polishop and Tenda consolidated AI as a strategic pillar to innovate and anticipate trends in retail, integrating the technology into products, processes, and strategic decisions[1]. * Getnet launched a device that accepts payments by voice using generative AI, facilitating consumer interaction[6]. 3. Technological innovations and hardware (chip & infrastructure). The hardware and infrastructure landscape is undergoing drastic transformations due to the demand for AI processing. * OpenAI announced Jalapeño, its first proprietary artificial intelligence chip (manufactured by Broadcom), aimed at reducing dependence on external suppliers like Nvidia[6][8]. * Micron (a memory chip giant) surpassed Meta and Tesla in market value, driven by critical demand for AI infrastructure and shortages in memory and storage[2][4]. * Amazon announced an additional investment of $13 billion in India to bolster its AI infrastructure, expanding global processing capacity[5][7]. * Sk Hynix (a Korean chip giant) aims for a $29 billion stock offering in the U.S., indicating strong market demand for high-performance components[5]. 4. Economic impact and global risks. AI is reconfiguring the economic market but introducing new systemic risks. * A delay in AI implementation could cost global companies $143 billion, according to recent research[1]. * Brazilian Generative AI promises to eliminate up to 70% of manual HR tasks, indicating a radical shift in the administrative workforce[1]. * Public outrage regarding the use of AI is becoming an increasing risk to optimism about AI stocks on Wall Street, requiring greater governance[5]. * Apple is raising prices for iPads and MacBooks due to escalating memory costs, directly pressured by the AI boom[4]. This news confirms that AI is not just a tool for automation but a strategic engine for competitiveness, product innovation, and operational efficiency in marketing and technology.

Getnet develops infrastructure that enables businesses to accept AI agent-initiated payments. 09/06/2026 16:00 CEST The new infrastructure enables businesses to automatically accept and process payments initiated by AI agents through a single integration, incorporating identification and authentication mechanisms to enhance transaction security. Getnet and Mastercard, together with Mexican startup Neivor, have completed the first real-world case in Mexico and Latin America of accepting and processing a payment initiated by an AI agent using Mastercard Agent Pay. Madrid, 9 June 2026. Getnet, Santander's global merchant payments platform, continues to advance its agentic commerce strategy with the launch of new artificial intelligence-powered capabilities that enable merchants to securely and efficiently accept payments initiated by AI agents. The company has developed a new infrastructure that allows merchants to automatically accept and process payments initiated by their own AI agents or by agents operating through conversational platforms. Built on open standards and designed to be interoperable, secure and protocol-agnostic, the solution enables AI agents to connect directly to Getnet's global payments infrastructure. It also removes the need for complex integrations and incorporates identification and authentication mechanisms that strengthen transaction security. Agentic commerce is one of the most significant transformations taking place across the payments and digital commerce ecosystem. Its goal is to provide the infrastructure that enables merchants, platforms and AI agents to operate securely, interoperably and at scale, making it easier to adopt new AI-powered shopping experiences. Juan Franco, CEO of Getnet With this initiative, Getnet reinforces its commitment to a more open commerce model, where artificial intelligence can be securely integrated throughout the payment journey. The development of these capabilities responds to a growing industry trend in which AI agents are evolving from recommendation tools into assistants capable of taking actions and completing transactions on behalf of users. To support this evolution, the industry is building new standards for identity, authentication and interoperability that will enable users, merchants and agents to operate within a trusted environment. Advancing the payments ecosystem. Getnet is working alongside leading players across the global payments and technology ecosystem to promote open standards and interoperable models for Agentic Commerce. In this context, the company has already enabled compatibility with Mastercard Agent Pay and is progressing with the integration of Visa Intelligent Commerce, expected soon. Getnet and Mastercard have tested this new infrastructure in the first real-world case in Mexico and Latin America of accepting and processing a payment initiated by an AI agent using Mastercard Agent Pay - Mastercard's platform for enabling secure, trusted and scalable payments initiated by AI agents - and leveraging the AI agent developed by Mexican startup Neivor, a housing fintech platform that digitizes payments and resident interactions across the real estate ecosystem. "As AI agents take on a more active role in commerce, trust becomes the foundation of every transaction. Mastercard Agent Pay is designed to ensure that agent-initiated payments are secure, authenticated and with verified intent, enabling partners like Getnet to innovate with confidence" said Pablo Fourez, Chief Digital Officer at Mastercard. The solution is initially available to businesses that already operate their own AI agents. Getnet plans to launch additional solutions that incorporate built-in agent capabilities, enabling smaller businesses, including SMEs, to access end-to-end agentic commerce experiences through integrated solutions without the need to develop their own AI infrastructure.

Aevi and Getnet launch global partnership to enable international expansion for enterprise merchants and ISVs. * Payments * 21.05.2026 03:06 pm Aevi, a leading provider of in-person payment orchestration, and Getnet, a global payment solutions provider and top 10 acquirer worldwide, today announced a global partnership aimed at simplifying international expansion for enterprise merchants and global ISVs. The partnership introduces a scalable global-local payments model that removes one of the biggest barriers to cross-border growth: the need for local payment re-integration work in each new market. Through a single integration, existing Aevi clients and partner can access local acquiring in Mexico via Getnet, eliminating the need for multiple local integrations. Mexico marks the first deployment of this partnership, serving as a blueprint for further international rollout. "Our strength lies in combining global capabilities with deep expertise across Latin America. Starting with Mexico, this partnership with Aevi allows us to extend that to Aevi's existing clients and partners, enabling them to scale without the usual complexity of payments integration." Fabrice Mendez, Head of Partnerships, Getnet "Aevi is designed to remove the friction of managing payments across multiple markets. We're starting with Mexico, but the partnership with Getnet is built for scale, combining strong in-market capabilities with regional reach and global expertise. This allows our clients to expand through a single integration model that can be replicated across markets." Victor Padee, Chief Revenue Officer, Aevi