Overview

Gigi builds an agentic AI-powered media manager for agencies that buy on Amazon DSP. It offers an AI “hired” agent that autonomously executes media management tasks, enabling full-funnel campaign creation, optimization, and measurement by integrating Amazon DSP with Amazon Marketing Cloud into a single workflow. Agencies can train the AI agent on their processes, use custom AMC queries for audience insights, and operate in a secure, first‑party data environment inside the Gigi 1P Platform. This product differentiates itself by turning media planning and buying into a shared, automated service that scales client work without a proportional increase in staff, effectively helping agencies improve operating margins. The goal is to streamline repetitive tasks, free media managers to focus on strategy, and provide a bespoke software layer tailored to each agency’s workflows.