Armani Group names Stephanie Wen CEO for Greater China. By Sean Cao October 7, 2026 Armani Group has appointed Stephanie Wen as its new CEO for Greater China, effective October 1. In her new role, Wen will lead business development and operations across Taiwan and China, working with teams, agencies and partners to strengthen the group's presence in the region. Wen was previously vice-GM of Carnival Industrial Corporation, an apparel manufacturer under Yulon Group and a distribution partner of Giorgio Armani. She was also GM of Carnival's Giorgio Armani division. Alongside her latest executive role at Armani Group, Wen is also the chair of Taiwan's Leeco Outlet and co-director of Taipei Fashion Week. Armani Group is an Italian luxury fashion house founded in Milan in 1975 by designer Giorgio Armani and his business partner Sergio Galeotti. It first entered the Greater China region by opening a store in Hong Kong in 1982 before expanding into Mainland China in 1998.

Jonathan Bailey fronts Giorgio Armani's new "I Will" Fragrance. August 8, 2026 Deal Type: Global Fragrance Ambassador / Campaign Film Announced: August 6, 2026 * Giorgio Armani has named Jonathan Bailey global fragrance ambassador for "I Will," the house's first new masculine fragrance pillar in over 20 years. * The campaign, directed by Todd Field, was shot at Universal Studios and follows an actor chasing his next role in L.A. under the tagline "It's not about luck, it's about will." * The deal deepens Bailey's ties to the house beyond Emporio Armani's Fall 2024 eyewear campaign, arriving after the late designer personally shaped the scent before his 2025 death. * I Will launches in the US on August 15 and the UK on September 9 (£120/100mL), ahead of a wider European rollout. Giorgio Armani has tapped Jonathan Bailey as global fragrance ambassador for "I Will," the house's first new masculine fragrance pillar in more than two decades. The appointment, announced August 6, builds on a relationship that began with Bailey fronting Emporio Armani's eyewear campaign in Fall 2024. Directed by Todd Field, the campaign film was shot at Universal Studios and follows an actor arriving in Los Angeles in search of his next role. Bailey called the project deeply personal, telling WWD he felt the weight of Armani's death in 2025, since the designer shaped the fragrance's bottle and story before he passed. "I've been part of the Armani family for a few years, as a little bro," Bailey said. Built over four years and more than 2,800 trials by perfumers Alberto Morillas and Nathalie Lorson, I Will is an oriental woody eau de parfum opening with bergamot, cardamom and lavender before settling into vanilla, wood and leather. Richard Pinabel, global brand president of Armani Beauty at licensee L'Oréal, said the house waited more than 20 years since Armani Code to launch again only once it had a distinct point of view. Bailey enters the campaign fresh off becoming 2025's highest-grossing actor via Wicked: For Good and Jurassic World: Rebirth, and being named People's Sexiest Man Alive. Rather than chase more roles, he's spent 2026 growing his LGBTQ+ charity, The Shameless Fund, while still making room for select brand work. He recently became The MARTINI Man in a multi-year aperitivo campaign and appeared in Burberry's 170th-anniversary trench portrait series. On the brand side, this marks Armani Beauty's second major face-driven pillar bet this decade: Cate Blanchett has anchored the women's side as Global Beauty Ambassador since 2018 and the face of Sì since 2013. Armani joins a broader wave of houses leaning on leading men for fragrance storytelling this year, following Jacob Elordi's Venice heist film for Chanel and Natalie Portman's eighth run as the face of Miss Dior. Armani sitting out a new men's fragrance launch for over 20 years, then handing it to Bailey days after mourning its founder, says this wasn't a casting decision; it was a succession moment. Pairing a "quiet determination" message with an actor who's actively stepping back from Hollywood to run a charity gives the campaign a credibility most celebrity fragrance deals don't earn. And with Elordi, Portman and now Bailey all leading cinematic fragrance shorts this year, luxury beauty seems to be betting that a short film sells scent better than a bottle shot ever could. Can I Will build its own identity, or will it always live in Armani Code's shadow? With Cate Blanchett anchoring the women's side since 2018, is Bailey being groomed as Armani Beauty's long-term men's face?

Giorgio Armani appoints Eileen Gu as Global Make-up Ambassador. 29 July 2026 Armani Beauty expands its prestigious roster of global ambassadors by naming Olympic record-holder and cultural icon Eileen Gu as its newest Giorgio Armani Global Make-up Ambassador. Celebrating authentic, effortless beauty and personal empowerment, the multi-hyphenate athlete will headline upcoming global campaigns for the brand's signature Lip Maestro and the newly introduced Armani Dolci Makeup Blush. The announcement bridges high performance with modern elegance, reflecting Gu's extraordinary presence both on the world athletic stage and within contemporary fashion. A recent Stanford University graduate, Gu made history at the 2022 Winter Olympics as the youngest freeski gold medalist at age 18, before solidifying her legacy at the 2026 Winter Games to become the most decorated Olympic freeskier in history. Joining an elite circle of cultural figures including Cate Blanchett, Sydney Sweeney, and Jackson Wang, Gu embodies the Maison's core beauty philosophy: enhancing natural features to radiate quiet confidence and magnetic poise. This is the ultimate intersection of athletic dominance and high-fashion radiance.