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Gismart

Develops mobile games with freemium model

Overview

Gismart develops mobile games and entertainment apps for a global audience. Its products are downloadable free-to-play experiences that monetize through a mix of in-app purchases, subscriptions, and advertising. The apps are designed to be engaging and easy to access, with optional paid upgrades or content and ads that fund ongoing development. Gismart differentiates itself with a diverse portfolio that targets casual gamers and music enthusiasts, a global reach, and a creative, collaborative work culture that emphasizes user engagement. The company’s goal is to provide entertaining, accessible experiences while growing revenue through freemium monetization and partnerships with advertisers and brands.

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About Gismart

Simplify's Rating
Why Gismart is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEntertainmentGaming

Company Size

201-500

Company Stage

Seed

Total Funding

$350K

Headquarters

London, United Kingdom

Founded

2016

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Simplify's take

What believers are saying

  • Gismart opened 19 roles by November 5, 2026, signaling active product investment.
  • Its August 2026 Product and Creative Marketing courses widen recruiting and lower hiring costs.
  • The portfolio still attracts demand, with fresh openings in UA, creative, engineering, and analytics.

What critics are saying

  • ASA ruled Gismart's Dancebit 'IT'S FREE NOW' claim misleading on 29 April 2026.
  • Trustpilot complaints in 2026 accuse Gismart apps of recurring billing confusion and cancellation friction.
  • Consumer regulators and app stores can throttle revenue fast if billing practices trigger enforcement.

What makes Gismart unique

  • Gismart turns product teams into training pipelines through Gismart Academy in 2026.
  • It runs multiple consumer apps, including Dancebit, Famio, FitMe, Spilio, and Testora.
  • Its freemium playbook combines performance marketing, subscriptions, and ad monetization across markets.

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Funding

Total Funding

$350k

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$350k
$1.5M
$2M
$2.3M
$3M

Benefits

  • Remote Work Options
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Leave
  • Health Insurance
  • Wellness Program
  • Mental Health Support
  • Professional Development Budget
  • Company Social Events

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

-4%
Gismart
Mar 22nd, 2026
Gismart Academy is back with a Creative Production Intensive.

Gismart Academy is back with a Creative Production Intensive. Think you're too creative, have no experience, and that IT is not for you? Spoiler: it's actually the opposite. Gismart Academy is launching a free 2-week online Creative Production Intensive - designed for those who want to understand how advertising creatives are built and scaled inside real product teams. It's a hands-on intensive focused on real workflows used in performance marketing from idea to measurable results. What you'll learn. During the program, you'll explore how creative work happens in practice: - how marketing works inside product teams - how high-performing creatives are developed - where ideas come from and how to test them - how performance is analyzed and decisions are made - how successful concepts are scaled You'll also get exposure to real tools, data, and AI-driven workflows used in day-to-day work. Who this is for. The intensive is open to: - students - career switchers - professionals from any background No prior experience in marketing, design, or IT is required. The program is designed for beginners - curiosity and motivation matter most. Why this matters. Creative production sits at the intersection of product, marketing, analytics, and creativity - making it one of the most accessible entry points into IT today. At Gismart, 5 product CEOs started their careers in performance marketing. For many, this field becomes the starting point for long-term growth. What comes next. While the program does not guarantee employment, selected participants may be considered for internship or job opportunities at Gismart. From previous intakes, Gismart Limited has already invited participants to join its team - and many continue to grow with Gismart Limited today. Program details. March 31 - April 11 Online Selection based on a short test English level: B1+

Gismart
Mar 17th, 2025
We're launching Gismart Marketing Academy!

Gismart Limited is launching Gismart Marketing Academy!

Buffer
Feb 24th, 2023
Zibra.ai creates mesmerising game development tools for greater immersion in virtual worlds

Ukrainian startup Zibra.ai creates patent-pending cross-platform tools that help game developers create mesmerising seamless real-time visual effects like smoke, fire, and liquids and is transforming special effects.

Steel Media Ltd
May 27th, 2022
Gismart launches NFT collection BillionPeeps

At the start of the year, Gismart revealed its NFT collection BillionPeeps, launched in celebration of the studio’s one billion downloads milestone reached in December 2021.

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