Givingli

Givingli

Digital gifting platform for personalized greetings

About

Givingli is a platform that simplifies sending gifts and greetings for various occasions through its website and mobile app. It offers a wide selection of digital greeting cards and gifts from well-known brands, catering to both individual consumers and businesses. The platform features a curated collection of unique digital greeting cards designed by independent artists, emphasizing sustainability by providing 100% digital options. Givingli differentiates itself from competitors by focusing on design and convenience, appealing to environmentally conscious users. The business model includes direct sales of digital products and a subscription service called Givingli Pro, which helps businesses manage employee recognition and corporate gifting. Revenue comes from sales of digital cards, gifts, and subscription fees. The goal of Givingli is to create a seamless and enjoyable gifting experience for all users.

Company Stage

Series A

Employees

11-50

Industries

Consumer Software, Consumer Goods

Total Funding

$13.6M

Headquarters

West Hollywood, California

Founded

2018


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Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts the digital greeting card market.
  • Eco-conscious consumerism benefits Givingli's sustainable, digital-only product offerings.
  • Remote work trends increase demand for digital gifting solutions for employee engagement.

What critics are saying

  • Competition from new entrants like Zest could challenge Givingli's market share.
  • Larger e-commerce platforms may enter the digital greeting card space, overshadowing Givingli.
  • Dependence on independent artists poses a risk if they partner with competitors.

What makes Givingli unique

  • Givingli partners with independent artists for unique, design-forward digital greeting cards.
  • The platform offers a curated selection of gifts from top brands, enhancing user experience.
  • Givingli provides a subscription service, Givingli Pro, for personalized corporate gifting solutions.

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Growth & Insights
Headcount

6 month growth

-5%

1 year growth

0%

2 year growth

-11%

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