Eight firms come together to form a new communications company built for today's media landscapeOrchestra to be made up of BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward & BrightmodeNEW YORK, March 25, 2024 /PRNewswire/ -- BerlinRosen Holdings today became Orchestra, a new company built for the future of communications that provides clients with access to the top storytellers and strategists in the industry. Orchestra is a network of eight leading agency partners with more than 600 employees from 12 cities across North America and Europe.The Orchestra network partners with companies, organizations and leaders that span a variety of industries including consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture to name a few. The newly formed company is backed by O2 Investment Partners and spearheaded by the co-founders of BerlinRosen , who are guiding Orchestra's growth strategy and building the leadership team."Today's media landscape is complex and requires a whole new approach to capture and sustain attention," said Jonathan Rosen, CEO of Orchestra. "We've invested in the best agency players across key disciplines and assembled integrated teams to offer our clients unparalleled expertise and flexibility for all of their strategic business and communications needs.""We're building a network that allows us to partner with clients facing the most complex challenges at any point in their growth – from brand positioning and influencer activations to regulatory challenges and crisis mitigation," said Valerie Berlin, executive chair of Orchestra. "It's more important than ever to show up in the right channels at the right times with the right story, and companies often need a mix of specialties to be successful.""We are creating storytelling engines to help future-proof brands," said Jesse Derris, chief strategy officer of Orchestra. "Orchestra will continue to expand and grow as the industry quickly evolves and innovates with AI and data analytics tools."Orchestra agency partners include:BerlinRosen , co-founded by Jonathan Rosen and Valerie Berlin , is built to operate with the speed and intensity of a political campaign and takes a 360-degree approach to communications—activating audiences and elevating story above all., co-founded by and , is built to operate with the speed and intensity of a political campaign and takes a 360-degree approach to communications—activating audiences and elevating story above all

Glen Echo Group has recruited Rachel Wolbers, who served as head of global engagement at Meta's oversight board for more than three years, for the VP tech policy worldwide post.