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Go Auto

Operates extensive Canadian–US automotive dealership network

Overview

Go Auto runs a large network of automotive dealerships with 70 locations and 28 new-vehicle brands in Canada and the U.S. It provides an end-to-end automotive experience through its own auxiliary businesses and online inventory of 15,000+ vehicles. It differentiates itself with a broad brand lineup, a customer-benefit program (no extra fees, free service loaners, $500 referrals, 7-day-a-week service, 10% off parts and service via the Go Auto App), and a community-focused approach. Its goal is to be a leader in customer satisfaction by offering a comprehensive, accessible automotive experience and expanding its positive community impact.

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About Go Auto

Simplify's Rating
Why Go Auto is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & TransportationFinancial Services

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2015

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What believers are saying

  • September 2026 Toyota of Hollywood lifted U.S. stores to eight, including three California.
  • May 2026 Mercedes-Benz South Calgary expanded Calgary to seven dealerships.
  • Go Auto donated more than $27 million, strengthening local goodwill and recruiting appeal.

What critics are saying

  • Integration risk rises after Toyota of Hollywood and Mercedes-Benz South Calgary closed within five months.
  • California and Calgary dealer expansion exposes Go Auto to higher real-estate and payroll costs.
  • If Toyota and Mercedes margin compression persists, acquisition debt and goodwill erode enterprise value.

What makes Go Auto unique

  • Go Auto operates 70 dealerships across North America, spanning 32 brands by May 2026.
  • It bought Toyota of Hollywood, preserving a 1957 flagship with seven-decade heritage.
  • Mercedes-Benz South Calgary and downtown Vancouver show disciplined urban luxury clustering.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Employee Investment Program
  • Training Programs

Company News

CBT News
Sep 21st, 2026
Go Auto acquires Toyota of Hollywood from Sullivan Automotive Group.

Go Auto acquires Toyota of Hollywood from Sullivan Automotive Group. Go Auto acquired Toyota of Hollywood in Los Angeles from Sullivan Automotive Group in September 2026, adding a Toyota franchise to its growing U.S. dealership portfolio. The store will continue operating under the Toyota of Hollywood name. Ozog Consulting Group advised Sullivan Automotive Group in the transaction. Deal details: Seller: Sullivan Automotive Group Buyer: Go Auto Transaction Date:September 2026 Rebranded Dealerships: * Toyota of Hollywood | No change Advisor/Facilitator: Ozog Consulting Group (Sell-side advisor)

AIJourn
Sep 1st, 2026
Go Auto acquires Toyota of Hollywood, adding historic first U.S. Toyota dealership to California portfolio.

Go Auto acquires Toyota of Hollywood, adding historic first U.S. Toyota dealership to California portfolio. LOS ANGELES, Sept. 1, 2026 /CNW/ - Go Auto is proud to announce the acquisition of Toyota of Hollywood in Los Angeles, California. Founded in 1957 as the first Toyota dealership in the North America, Toyota of Hollywood holds a unique place in the brand's history. The acquisition brings Go Auto's U.S. network to 8 dealerships, including 3 in California, further strengthening the company's growing U.S. footprint. "Toyota of Hollywood is a special addition to Go Auto, with a legacy that reaches back to the very beginning of Toyota's story in the United States," said Phil Abram, President of Go Auto. "We're proud to grow our relationship with Toyota and honoured to be part of the next chapter for this iconic dealership. We are thrilled to welcome the Toyota of Hollywood team and customers to the Go Auto family." "Go Auto would like to sincerely thank Toyota Motor Sales, U.S.A. for its trust and support throughout this acquisition, as well as Mike Sullivan for his support throughout the process," added Phil. The addition of Toyota of Hollywood brings Go Auto's network to 70 dealerships across North America, representing 26 leading automotive brands, and further strengthens the company's growing presence in the United States. As a Deloitte Canada Best Managed Platinum Member, Go Auto remains focused on delivering outstanding value and a best-in-class experience for every customer while investing in the communities it serves. To date, Go Auto has donated more than $27 million to local charities. To learn more, visit goauto.ca. SOURCE Go Auto 1 hour ago

Associated Press
Sep 1st, 2026
Go Auto Acquires Toyota of Hollywood, Adding Historic First U.S. Toyota Dealership to California Portfolio

LOS ANGELES, Sept. 1, 2026 /CNW/ -- Go Auto is proud to announce the acquisition of Toyota of Hollywood in Los Angeles, California.

Village Living
May 14th, 2026
GO AUTO launches mobile vehicle service in Mountain Brook.

GO AUTO launches mobile vehicle service in Mountain Brook. May 14, 2026 3:40 PM GO AUTO, a Birmingham-based mobile automotive repair company, recently celebrated its launch with a ribbon-cutting ceremony at Mountain Brook City Hall hosted by the Mountain Brook Chamber of Commerce. Founded in September 2025, the company provides on-site vehicle maintenance and repair services, allowing customers to schedule work at their homes or workplaces. Services include oil changes, brake repairs and vehicle diagnostics. Founder Will Mackin, a Birmingham native and University of Alabama at Birmingham graduate, previously completed the apprentice program at Lexus of Birmingham and became a certified technician. He later owned and operated an Avondale repair shop before selling the business in 2025 to focus on developing the mobile service model. In addition to performing routine repairs on-site, GO AUTO also provides consultation and recommendations for larger repair projects requiring traditional shop work. The company aims to simplify vehicle maintenance by reducing the need for customers to travel to repair shops or arrange alternate transportation while their vehicles are serviced.

Canadian Auto Dealer
May 6th, 2026
Go Auto adds first Mercedes-Benz store in Canada.

Go Auto adds first Mercedes-Benz store in Canada. May 6, 2026 Go Auto has acquired Lone Star Mercedes-Benz in Calgary, rebranding the store as Mercedes-Benz South Calgary, according to a company announcement. The deal marks the dealer group's first Mercedes-Benz dealership in Canada, complementing an existing Mercedes-Benz location in the United States. The acquisition also expands Go Auto's presence in Calgary to seven dealerships and brings its total count to 73 stores across North America. "The acquisition of Lone Star Mercedes-Benz reflects our continued investment in acquiring best-in-class dealerships and expanding our footprint in key markets," said Phil Abram, President of Go Auto, in a statement. "We're thrilled to welcome our new customers and look forward to supporting the team in their continued success as we grow together." Go Auto said it now represents 32 automotive brands across its network. The company continues to focus on growth through acquisitions in key markets, particularly in the luxury segment. The Calgary expansion points to the group's strategy of building scale in major urban centres while diversifying its brand mix. It also underlines consolidation in the Canadian retail landscape, especially in the luxury segment.

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