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Go Auto
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Operates extensive Canadian–US automotive dealership network
Go Auto
Work Here?
Operates extensive Canadian–US automotive dealership network
Overview
Go Auto operates a large network of automotive dealerships across Canada and the United States, with 70 stores and 28 new-vehicle brands. It provides an end-to-end automotive ecosystem through its own groups such as Go RV, Go Insurance, and Yes Plan Auto Finance, covering purchase, financing, insurance, service, and repairs, with over 15,000 new and used vehicles on GoAuto.ca. Customers receive perks including no extra fees, free service loaners, a $500 referral program, 7-day-a-week service, and 10% off parts and service via the Go Auto App. The company differentiates itself by its wide brand mix, strong customer benefits, accessible service, and community philanthropy, aiming to lead in customer satisfaction and expand its reach and impact.
About Go Auto
Industries
Automotive & Transportation
Consumer Software
Financial Services
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Vancouver, Canada
Founded
2015
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Simplify's Take
What believers are saying
- Convenience-focused service reduces customer travel and alternate transportation needs.
- A 30-mile Birmingham service area enables dense route planning and efficient technician utilization.
- Go Auto's broader dealership network supports referrals, brand recognition, and operational playbooks.
What critics are saying
- Local mobile-repair competitors in Birmingham intensify price and speed pressure.
- Routine work stops at larger repairs, limiting wallet share and margin capture.
- A single bad on-site diagnostic or repair can quickly damage trust in a young brand.
What makes Go Auto unique
- Founded in September 2025, GO AUTO offers on-site repairs at homes and workplaces.
- It combines mobile maintenance with diagnostics and recommendations for larger shop repairs.
- A Birmingham launch leveraged Mountain Brook Chamber visibility and local ribbon-cutting credibility.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Employee Investment Program
Training Programs
Company News
GO AUTO launches mobile vehicle service in Mountain Brook. May 14, 2026 3:40 PM GO AUTO, a Birmingham-based mobile automotive repair company, recently celebrated its launch with a ribbon-cutting ceremony at Mountain Brook City Hall hosted by the Mountain Brook Chamber of Commerce. Founded in September 2025, the company provides on-site vehicle maintenance and repair services, allowing customers to schedule work at their homes or workplaces. Services include oil changes, brake repairs and vehicle diagnostics. Founder Will Mackin, a Birmingham native and University of Alabama at Birmingham graduate, previously completed the apprentice program at Lexus of Birmingham and became a certified technician. He later owned and operated an Avondale repair shop before selling the business in 2025 to focus on developing the mobile service model. In addition to performing routine repairs on-site, GO AUTO also provides consultation and recommendations for larger repair projects requiring traditional shop work. The company aims to simplify vehicle maintenance by reducing the need for customers to travel to repair shops or arrange alternate transportation while their vehicles are serviced.
Go Auto has acquired Merlin Ford Lincoln, a Saskatoon, Sask.
Go Auto is Hiring for 74 Jobs on Simplify!
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About Go Auto
Industries
Automotive & Transportation
Consumer Software
Financial Services
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Vancouver, Canada
Founded
2015
Go Auto is Hiring for 74 Jobs on Simplify!
Find jobs on Simplify and start your career today