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Go Auto
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Operates extensive Canadian–US automotive dealership network
Go Auto
Work Here?
Operates extensive Canadian–US automotive dealership network
Overview
Go Auto operates a large network of automotive dealerships across Canada and the United States, with 70 stores and 28 new-vehicle brands. It provides an end-to-end automotive ecosystem through its own groups such as Go RV, Go Insurance, and Yes Plan Auto Finance, covering purchase, financing, insurance, service, and repairs, with over 15,000 new and used vehicles on GoAuto.ca. Customers receive perks including no extra fees, free service loaners, a $500 referral program, 7-day-a-week service, and 10% off parts and service via the Go Auto App. The company differentiates itself by its wide brand mix, strong customer benefits, accessible service, and community philanthropy, aiming to lead in customer satisfaction and expand its reach and impact.
About Go Auto
Industries
Automotive & Transportation
Financial Services
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Vancouver, Canada
Founded
2015
People at Go Auto
People at Go Auto who can refer or advise you
Simplify's Take
What believers are saying
- GO AUTO's mobile model meets rising maintenance awareness, driving market growth from $771.6B to $978.15B by 2034.
- GO AUTO aligns with Mobility-as-a-Service trends, offering on-demand maintenance without customer travel to shops.
- GO AUTO captures market share from dealership competition by leveraging on-site convenience and transparency.
What critics are saying
- Direct service failures will damage GO AUTO's reputation, with 35–50% probability of high impact in 6–12 months.
- Go Auto's 73-store luxury consolidation may displace GO AUTO's mobile channel, 50–70% probability in 12–24 months.
- Aggressive dealership competition will squeeze GO AUTO margins, 40–60% probability of high impact in 12–18 months.
What makes Go Auto unique
- Go Auto operates 73 stores across North America with 32 brands, unlike GO AUTO's single mobile shop in Mountain Brook.
- GO AUTO provides on-site repairs by a certified technician, while Go Auto focuses on traditional dealership service.
- GO AUTO targets convenience for home/work maintenance, whereas Go Auto expands luxury retail footprint in major urban centers.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Employee Investment Program
Training Programs
Company News
GO AUTO launches mobile vehicle service in Mountain Brook. May 14, 2026 3:40 PM GO AUTO, a Birmingham-based mobile automotive repair company, recently celebrated its launch with a ribbon-cutting ceremony at Mountain Brook City Hall hosted by the Mountain Brook Chamber of Commerce. Founded in September 2025, the company provides on-site vehicle maintenance and repair services, allowing customers to schedule work at their homes or workplaces. Services include oil changes, brake repairs and vehicle diagnostics. Founder Will Mackin, a Birmingham native and University of Alabama at Birmingham graduate, previously completed the apprentice program at Lexus of Birmingham and became a certified technician. He later owned and operated an Avondale repair shop before selling the business in 2025 to focus on developing the mobile service model. In addition to performing routine repairs on-site, GO AUTO also provides consultation and recommendations for larger repair projects requiring traditional shop work. The company aims to simplify vehicle maintenance by reducing the need for customers to travel to repair shops or arrange alternate transportation while their vehicles are serviced.
Go Auto has acquired Merlin Ford Lincoln, a Saskatoon, Sask.
Go Auto is Hiring for 88 Jobs on Simplify!
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About Go Auto
Industries
Automotive & Transportation
Financial Services
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Vancouver, Canada
Founded
2015
Go Auto is Hiring for 88 Jobs on Simplify!
Find jobs on Simplify and start your career today