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Go Auto
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Operates extensive Canadian–US automotive dealership network
Go Auto
Work Here?
Operates extensive Canadian–US automotive dealership network
Overview
Go Auto operates a large network of automotive dealerships across Canada and the United States, with 70 stores and 28 new-vehicle brands. It provides an end-to-end automotive ecosystem through its own groups such as Go RV, Go Insurance, and Yes Plan Auto Finance, covering purchase, financing, insurance, service, and repairs, with over 15,000 new and used vehicles on GoAuto.ca. Customers receive perks including no extra fees, free service loaners, a $500 referral program, 7-day-a-week service, and 10% off parts and service via the Go Auto App. The company differentiates itself by its wide brand mix, strong customer benefits, accessible service, and community philanthropy, aiming to lead in customer satisfaction and expand its reach and impact.
About Go Auto
Industries
Automotive & Transportation
Financial Services
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Vancouver, Canada
Founded
2015
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Simplify's Take
What believers are saying
- September 1, 2026 Toyota of Hollywood adds Go Auto's historic first U.S. Toyota store.
- May 1, 2026 Mercedes-Benz South Calgary became Go Auto's first Mercedes-Benz dealership in Canada.
- Go Auto reached 73 dealerships after recent U.S. and Alberta acquisitions, widening revenue base.
What critics are saying
- Rapid acquisitions create integration and culture risk across 70 dealerships in 12 months.
- California and Washington expansion exposes Go Auto to tougher U.S. dealer competition.
- If acquisition targets dry up, Go Auto's growth engine stalls and margins compress.
What makes Go Auto unique
- Go Auto operates 70-plus dealerships across North America and 32 brands.
- Phil Abram is building a cross-border acquisition machine in Canada and California.
- The group pairs mass-market volume with luxury expansion, especially Mercedes-Benz and Toyota.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Employee Investment Program
Training Programs
Company News
Go Auto acquires Toyota of Hollywood, adding historic first U.S. Toyota dealership to California portfolio. LOS ANGELES, Sept. 1, 2026 /CNW/ - Go Auto is proud to announce the acquisition of Toyota of Hollywood in Los Angeles, California. Founded in 1957 as the first Toyota dealership in the North America, Toyota of Hollywood holds a unique place in the brand's history. The acquisition brings Go Auto's U.S. network to 8 dealerships, including 3 in California, further strengthening the company's growing U.S. footprint. "Toyota of Hollywood is a special addition to Go Auto, with a legacy that reaches back to the very beginning of Toyota's story in the United States," said Phil Abram, President of Go Auto. "We're proud to grow our relationship with Toyota and honoured to be part of the next chapter for this iconic dealership. We are thrilled to welcome the Toyota of Hollywood team and customers to the Go Auto family." "Go Auto would like to sincerely thank Toyota Motor Sales, U.S.A. for its trust and support throughout this acquisition, as well as Mike Sullivan for his support throughout the process," added Phil. The addition of Toyota of Hollywood brings Go Auto's network to 70 dealerships across North America, representing 26 leading automotive brands, and further strengthens the company's growing presence in the United States. As a Deloitte Canada Best Managed Platinum Member, Go Auto remains focused on delivering outstanding value and a best-in-class experience for every customer while investing in the communities it serves. To date, Go Auto has donated more than $27 million to local charities. To learn more, visit goauto.ca. SOURCE Go Auto 1 hour ago
LOS ANGELES, Sept. 1, 2026 /CNW/ -- Go Auto is proud to announce the acquisition of Toyota of Hollywood in Los Angeles, California.
GO AUTO launches mobile vehicle service in Mountain Brook. May 14, 2026 3:40 PM GO AUTO, a Birmingham-based mobile automotive repair company, recently celebrated its launch with a ribbon-cutting ceremony at Mountain Brook City Hall hosted by the Mountain Brook Chamber of Commerce. Founded in September 2025, the company provides on-site vehicle maintenance and repair services, allowing customers to schedule work at their homes or workplaces. Services include oil changes, brake repairs and vehicle diagnostics. Founder Will Mackin, a Birmingham native and University of Alabama at Birmingham graduate, previously completed the apprentice program at Lexus of Birmingham and became a certified technician. He later owned and operated an Avondale repair shop before selling the business in 2025 to focus on developing the mobile service model. In addition to performing routine repairs on-site, GO AUTO also provides consultation and recommendations for larger repair projects requiring traditional shop work. The company aims to simplify vehicle maintenance by reducing the need for customers to travel to repair shops or arrange alternate transportation while their vehicles are serviced.
Go Auto adds first Mercedes-Benz store in Canada. May 6, 2026 Go Auto has acquired Lone Star Mercedes-Benz in Calgary, rebranding the store as Mercedes-Benz South Calgary, according to a company announcement. The deal marks the dealer group's first Mercedes-Benz dealership in Canada, complementing an existing Mercedes-Benz location in the United States. The acquisition also expands Go Auto's presence in Calgary to seven dealerships and brings its total count to 73 stores across North America. "The acquisition of Lone Star Mercedes-Benz reflects our continued investment in acquiring best-in-class dealerships and expanding our footprint in key markets," said Phil Abram, President of Go Auto, in a statement. "We're thrilled to welcome our new customers and look forward to supporting the team in their continued success as we grow together." Go Auto said it now represents 32 automotive brands across its network. The company continues to focus on growth through acquisitions in key markets, particularly in the luxury segment. The Calgary expansion points to the group's strategy of building scale in major urban centres while diversifying its brand mix. It also underlines consolidation in the Canadian retail landscape, especially in the luxury segment.
CALGARY, AB, May 1, 2026 /CNW/ - Go Auto is proud to announce the acquisition of Lone Star Mercedes-Benz in Calgary, AB, which will now operate as Mercedes-Benz South Calgary.
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About Go Auto
Industries
Automotive & Transportation
Financial Services
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Vancouver, Canada
Founded
2015
Go Auto is Hiring for 94 Jobs on Simplify!
Find jobs on Simplify and start your career today