GoMacro

GoMacro

About GoMacro

Simplify's Rating
Why GoMacro is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Viola, Kansas

Founded

2004

Overview

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for plant-based diets aligns with GoMacro's product offerings.
  • Functional foods trend supports GoMacro's nutrient-rich MacroBars.
  • Direct-to-consumer sales channels offer GoMacro market expansion opportunities.

What critics are saying

  • Rising organic ingredient costs may impact GoMacro's profit margins.
  • Increased competition from emerging plant-based brands threatens GoMacro's market share.
  • Shifting consumer preferences towards personalized nutrition may require product adaptation.

What makes GoMacro unique

  • GoMacro partners with TerraCycle for sustainable packaging solutions.
  • GoMacro's Give Back initiatives enhance its corporate social responsibility image.
  • GoMacro uses locally milled, sustainably grown ingredients in its MacroBars.

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Company News

GoMacro
Mar 8th, 2024
Supplier Spotlight: GoMacro's(R) Partnership with Ancient Brands Milling + Doguet's Rice Milling Company

GoMacro, LLC is proud to partner with Ancient Brands Milling and Doguet's Rice to bring the highest quality, sustainably grown, and locally milled ingredients to your favorite MacroBars.

Business Wire
Mar 1st, 2024
Gomacro® Announces New Annual Give Back Partnerships Promoting Autism Advocacy

Beginning this year, a portion of net proceeds from March sales of all Kids MacroBars will be donated to two nonprofits focused on enhancing autism supports, advocacy, and community building. (Photo: Business Wire)Beginning this year, a portion of net proceeds from March sales of all Kids MacroBars will be donated to two nonprofits focused on enhancing autism supports, advocacy, and community building. (Photo: Business Wire)VIOLA, Wis.--(BUSINESS WIRE)--GoMacro®, known for its organic, plant-based nutrition bars, is excited to announce their first annual Kids MacroBar Give Back initiative. Beginning this year, a portion of net proceeds from March sales of all Kids MacroBars will be donated to two nonprofits focused on enhancing autism supports, advocacy, and community building.According to the Centers for Disease Control, autism spectrum disorder (ASD) affects 1 in 36 children in the United States today. In fact, it’s estimated that over 2% of the U.S. adult population is on the autism spectrum

Hastings Tribune
Feb 29th, 2024
GoMacro(R) Announces New Annual Give Back Partnerships Promoting Autism Advocacy

GoMacro(R) announces new annual Give Back partnerships promoting autism advocacy.

WV News
Sep 27th, 2023
New GoMacro® Partnership Benefits Autism Tree

GoMacro announces new Give Back initiative benefitting Autism Tree.

Business Wire
Feb 6th, 2023
Gomacro® Partnership Benefits Feeding San Diego And Solutions For Change

VIOLA, Wis.--(BUSINESS WIRE)--GoMacro®, known for its organic, plant-based nutrition bars, is excited to announce their partnership with Feeding San Diego and Solutions for Change for the seventh year in a row. As part of GoMacro’s Give Back® program, a percentage of annual net proceeds from the Everlasting Joy MacroBar® is donated to the two non-profit organizations.Feeding San Diego takes a comprehensive approach to hunger relief in San Diego County through their network of distribution partners, donors, food pantries, farms, and over 10,000 volunteers. Their projects focus on maximizing food rescue to meet the nutritional needs of at-risk groups such as kids, families, military and veterans, and senior citizens. Thanks to their wide variety of services, the organization distributes over 35 million meals each year while also rescuing nearly 28 million pounds of high-quality food.Solutions for Change offers tailored solutions that address the root cause of an individual’s struggles to help them break out of the cycle of poverty, homelessness, and dependency. Considering each family’s needs, the organization offers programs to teach vocational skills, financial literacy, personal development, family management, and more. Through this model, Solutions for Change has impacted the lives of over 1,300 families and 2,800 children

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