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About GoMacro
Industries
Food & Agriculture
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Viola, Kansas
Founded
2004
Overview
GoMacro makes certified organic, plant-based nutrition bars, including MacroBars, MacroBar Minis, and Kids MacroBars, produced in Wisconsin. The bars are sold online and through retailers in more than 25,000 locations, with recipes and packaging built around macrobiotic, plant-based eating. They differentiate themselves with a family-owned origin, a broad set of certifications (USDA Organic, Certified Vegan, Certified Gluten-Free, Non-GMO Project Verified, Kosher, and C.L.E.A.N.), 100% renewable-energy production, and a Give Back Bar program that donates to nonprofits. The goal is to provide accessible, healthy snacks at scale while expanding distribution and product lines and supporting nonprofit causes.
Simplify's Take
What believers are saying
- Expanded to 25,000 locations since 2004 local store sales.
- TerraCycle partnership enables zero-waste wrapper recycling in Canada.
- Annual Give Back donates proceeds to autism, hunger, breast cancer nonprofits.
What critics are saying
- Class action lawsuit claims excessive sugar misrepresents healthy advertising.
- RXBAR captures 25% protein bar share with Walmart, Target presence.
- Clif Bar's 2022 Mondelez acquisition undercuts pricing, expands distribution.
What makes GoMacro unique
- GoMacro's MacroBars stem from Amelia Kirchoff's 2003 cancer recovery macrobiotic recipe.
- Products hold USDA Organic, Vegan, Gluten-Free, Non-GMO, Kosher, C.L.E.A.N. certifications.
- Facility runs on 100% renewable energy with responsibly sourced ingredients.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Company News
Testone claims GoMacro is guilty of negligent and intentional misrepresentation, unjust enrichment, breach of express and implied warranties and violating California's consumer fraud laws.
GoMacro, LLC is proud to partner with Ancient Brands Milling and Doguet's Rice to bring the highest quality, sustainably grown, and locally milled ingredients to your favorite MacroBars.
Beginning this year, a portion of net proceeds from March sales of all Kids MacroBars will be donated to two nonprofits focused on enhancing autism supports, advocacy, and community building. (Photo: Business Wire)Beginning this year, a portion of net proceeds from March sales of all Kids MacroBars will be donated to two nonprofits focused on enhancing autism supports, advocacy, and community building. (Photo: Business Wire)VIOLA, Wis.--(BUSINESS WIRE)--GoMacro®, known for its organic, plant-based nutrition bars, is excited to announce their first annual Kids MacroBar Give Back initiative. Beginning this year, a portion of net proceeds from March sales of all Kids MacroBars will be donated to two nonprofits focused on enhancing autism supports, advocacy, and community building.According to the Centers for Disease Control, autism spectrum disorder (ASD) affects 1 in 36 children in the United States today. In fact, it’s estimated that over 2% of the U.S. adult population is on the autism spectrum
GoMacro(R) announces new annual Give Back partnerships promoting autism advocacy.
GoMacro announces new Give Back initiative benefitting Autism Tree.
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About GoMacro
Industries
Food & Agriculture
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Viola, Kansas
Founded
2004
There are no jobs for GoMacro right now.
Find jobs on Simplify and start your career today