GoMaterials

GoMaterials

B2B marketplace for landscaping materials procurement

Overview

GoMaterials is a B2B marketplace that helps landscaping professionals buy plants, trees, and other landscaping materials from a network of wholesale nurseries. It streamlines the entire procurement process—from sourcing and quoting to delivery logistics—so landscape businesses can save time and avoid issues like late deliveries or poor quality. The platform connects buyers with nurseries, digitizes procurement, and coordinates order placement and delivery to optimize supply chain efficiency. Unlike generic marketplaces, GoMaterials focuses specifically on the landscaping industry and builds value through a curated network of wholesale plant suppliers and end-to-end procurement capabilities across regions in the United States and Canada. The company aims to improve operational efficiency and growth for landscaping construction businesses by simplifying sourcing, pricing, and logistics, helping them scale more effectively.

About GoMaterials

Simplify's Rating
Why GoMaterials is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Industrial & Manufacturing

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Montreal, Canada

Founded

2017

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Simplify's Take

What believers are saying

  • 2026 Midwest coverage broadened reach into new contractor-heavy states with strong demand.
  • Hiring for estimating, supplier development, and engineering signals active expansion, not retrenchment.
  • Québec Tech grant funding in 2026 supports product development and market expansion.

What critics are saying

  • Traditional tree brokers still win on relationships and local trust, especially during shortages.
  • GoMaterials depends on supplier execution; one bad delivery damages contractor retention quickly.
  • If Midwest expansion stalls, GoMaterials remains a niche workflow tool, not infrastructure.

What makes GoMaterials unique

  • Marc Elliott built GoMaterials from firsthand landscaping procurement pain in 2016.
  • GoMaterials manages quoting, quality assurance, and delivery across U.S. and Canada.
  • 2026 Midwest launch extended AI-powered sourcing into Illinois, Ohio, Michigan, Wisconsin.

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Benefits

Health Insurance

Flexible Work Hours

Remote Work Options

Unlimited Paid Time Off

401(k) Retirement Plan

Stock Options

Company Equity

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Equity/RSUs

Family Planning Benefits

Fertility Treatment Support

Phone/Internet Stipend

Home Office Stipend

Hybrid Work Options

Paid Vacation

Paid Holidays

Relocation Assistance

Tuition Reimbursement

Professional Certification Support

Adoption Assistance

Childcare Support

Elder Care Support

Meal Benefits

Pet Insurance

Sabbatical Leave

Commuter Benefits

Employee Discounts

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

2%

2 year growth

8%
GoMaterials
Nov 8th, 2023
GoMaterials Ranked Number 409 Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™

GoMaterials ranked number 409 fastest-growing company in North America on the 2023 Deloitte Technology Fast 500™.

GoMaterials
Oct 10th, 2023
GoMaterials places No. 162 on The Globe and Mail's fifth-annual ranking of Canada's Top Growing Companies

GoMaterials is pleased to announce it placed No. 162 on the 2023 Report on Business ranking of Canada's Top Growing Companies.

GoMaterials
Feb 16th, 2022
GoMaterials will launch 2022 landscaping business trends report on Feb 16th 23'.

Landscape material marketplace GoMaterials has released their 2022 landscaping business trends report to help landscape professionals plan and prepare for the upcoming year.

Perishable News
Jun 4th, 2021
GoMaterials expands offices to Texas, United States

Landscaping supply chain start-up GoMaterials has expanded its procurement service into Texas.

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