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Overview
Good Apple is a New York City–based marketing and media agency serving Fortune 500 brands and startups. It partners with clients to deliver measurable marketing outcomes through collaborative, flat-team work with publishers and agencies, avoiding heavy bureaucracy. The company operates with offices in NYC, Las Vegas, and Chicago and has grown to over $100 million in annual revenue with triple-digit growth, serving brands like Starbucks, Shire Pharmaceuticals, Dollar General, Bonobos, Birchbox, and Zola. Its goal is to help brands achieve scalable marketing results through practical, people-first collaboration rather than traditional agency structures.
About Good Apple
Industries
Data & Analytics
Consulting
Design
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2006
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Simplify's Take
What believers are saying
- 2023 revenue rose 31% to $52.5 million.
- Independent culture supports faster decisions and closer client collaboration.
- Employee-led belonging programs strengthen recruiting and supplier-diversity appeal.
What critics are saying
- Google and Meta automation compress margins on media buying services.
- Revenue depends on a small roster of large client accounts.
- Platform attribution changes can weaken campaign measurement and renewals.
What makes Good Apple unique
- Independent agency founded by former Razorfish employees in 2007.
- Offers media planning, SEM/SEO, analytics, measurement, and creative strategy.
- Claims 30% average partner efficiency improvement across campaigns.
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About Good Apple
Industries
Data & Analytics
Consulting
Design
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2006
There are no jobs for Good Apple right now.
Find jobs on Simplify and start your career today