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Overview
Good Apple is a New York City–based marketing and media agency serving Fortune 500 brands and startups. It partners with clients to deliver measurable marketing outcomes through collaborative, flat-team work with publishers and agencies, avoiding heavy bureaucracy. The company operates with offices in NYC, Las Vegas, and Chicago and has grown to over $100 million in annual revenue with triple-digit growth, serving brands like Starbucks, Shire Pharmaceuticals, Dollar General, Bonobos, Birchbox, and Zola. Its goal is to help brands achieve scalable marketing results through practical, people-first collaboration rather than traditional agency structures.
About Good Apple
Industries
Data & Analytics
Consulting
Design
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2006
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Simplify's Take
What believers are saying
- AgencyCompile lists 2026 client adds Cristcot and Orchard Therapeutics, signaling active account growth.
- Good Apple posted May 2026 openings for paid social, paid search, and media planning.
- Built In reported a permanent New York office reopening in March 2026.
What critics are saying
- Good Apple's client roster skews heavily toward pharma, exposing revenue to drug-marketing budgets.
- Platform automation from Google, Meta, and TikTok compresses agency fees and labor demand.
- If pharma clients in-house media and measurement, Good Apple loses its core business fast.
What makes Good Apple unique
- Good Apple specializes in pharma and retail media, with current clients like Astellas and Sephora.
- The agency won a 2025 MediaPost OMMA for AI-powered programmatic optimization with DoubleVerify.
- Campaign US shortlisted Good Apple for 2026 Media Team of the Year.
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About Good Apple
Industries
Data & Analytics
Consulting
Design
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2006
There are no jobs for Good Apple right now.
Find jobs on Simplify and start your career today