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Overview
Good Apple is a New York City-based agency that provides marketing and media services for large brands and startups. It grew from a group of former Razorfish employees who wanted to reduce bureaucracy and keep a hands-on, collaborative culture. The company has grown to over $100 million in annual revenue with triple-digit year-over-year growth and works with clients like Starbucks, Shire Pharmaceuticals, Dollar General, Bonobos, Birchbox, and Zola. Its goal is to help brands achieve measurable marketing results through close collaboration and practical, scalable strategies without heavy corporate structure.
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Simplify's take
What believers are saying
- June 2026 MM+M named Good Apple among top healthcare agencies.
- January 2026 Campaign US shortlisted Good Apple for Media Team of the Year.
- Good Apple highlighted new 2026 recognition for programmatic excellence and data use.
What critics are saying
- Healthcare specialization narrows demand if pharma budgets soften after 2026 launches.
- Major rivals can outspend Good Apple on talent, data, and omnichannel tech.
- Any compliance failure on regulated claims would threaten client trust and renewals.
What makes Good Apple unique
- June 2026: Good Apple became a 100% health and wellness-focused agency.
- It combines media, planning, buying, activation, optimization, and measurement in one team.
- Clients work directly with campaign operators, not layered account bureaucracy.
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