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Overview
GoodFit offers a configurable data platform that powers GTM decisions for revenue teams. It helps map a company’s total addressable market using custom criteria, enriches profiles with firmographics, technographics, hiring trends, and funding data, and uses LLM-based classification to label and qualify accounts. The platform prioritizes and scores accounts and defines personas, then integrates with existing tools like CRMs to drive ABM and programmatic outreach without disrupting workflows. Its goal is to make advanced GTM execution accessible, reduce time wasted on poor-fit leads, and lower customer acquisition costs by enabling precise market mapping and targeted outreach.
About GoodFit
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$13M
Headquarters
London, United Kingdom
Founded
2020
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Simplify's Take
What believers are saying
- GoodFit raised $13 million in September 2025 from Notion Capital and Inovia Capital.
- GoodFit says Personio cut deal creation time 60%, and Clari grew coverage 20%.
- The 2026 product stack adds AI personas and managed GTM intelligence workflows.
What critics are saying
- Apollo, ZoomInfo, and AI GTM startups compress GoodFit's pricing and differentiation.
- Customer wins still center on a few logos; churn would cripple credibility by 2027.
- LLM-based account classification creates accuracy, liability, and maintenance risk across changing buyer roles.
What makes GoodFit unique
- Founded by Paddle co-founder Harrison Rose and operator Aleksander Bury.
- Purpose-trained classification models rank accounts beyond crude industry and headcount filters.
- Unified data, models, agents, and workflows replace fragmented GTM tooling.
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Funding
Total Funding
$13M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Gym Membership
Flexible Work Hours
Remote Work Options
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 50%1 year growth
↑ 50%2 year growth
↑ 42%GoodFit, the data platform reshaping how companies approach go-to-market (GTM), has raised a $13 million Series A round.
GoodFit, the data platform reshaping how companies approach go-to-market (GTM), has raised a $13 million Series A round.
GoodFit is Hiring for 3 Jobs on Simplify!
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About GoodFit
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$13M
Headquarters
London, United Kingdom
Founded
2020
GoodFit is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today