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Overview
GoodFit offers a configurable data platform that powers GTM decisions for revenue teams. It helps map a company’s total addressable market using custom criteria, enriches profiles with firmographics, technographics, hiring trends, and funding data, and uses LLM-based classification to label and qualify accounts. The platform prioritizes and scores accounts and defines personas, then integrates with existing tools like CRMs to drive ABM and programmatic outreach without disrupting workflows. Its goal is to make advanced GTM execution accessible, reduce time wasted on poor-fit leads, and lower customer acquisition costs by enabling precise market mapping and targeted outreach.
About GoodFit
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$13M
Headquarters
London, United Kingdom
Founded
2020
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Simplify's Take
What believers are saying
- GoodFit raised $13 million Series A in September 2025 from Notion Capital.
- Chili Piper says GoodFit saved SDRs 20 hours monthly and lifted ACV 25%.
- GoodFit client stories cite Personio, Clari, and Chili Piper as active customers.
What critics are saying
- Apollo, ZoomInfo, Clay, and Demandbase compress pricing and feature differentiation by 2026.
- GoodFit depends on Salesforce, HubSpot, and integration workflows; a platform shift breaks adoption.
- A weak post-Series A sales cycle before 2027 leaves the business vulnerable to cash burn.
What makes GoodFit unique
- GoodFit maps TAM using custom criteria and 300-plus account signals, not generic firmographics.
- Chili Piper chose GoodFit over about 10 providers for customizable, high-match data.
- GoodFit uses configurable LLM classification to label companies by what they do and sell.
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Funding
Total Funding
$13M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Gym Membership
Flexible Work Hours
Remote Work Options
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 50%1 year growth
↑ 50%2 year growth
↑ 42%GoodFit, the data platform reshaping how companies approach go-to-market (GTM), has raised a $13 million Series A round.
GoodFit, the data platform reshaping how companies approach go-to-market (GTM), has raised a $13 million Series A round.
GoodFit is Hiring for 5 Jobs on Simplify!
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About GoodFit
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$13M
Headquarters
London, United Kingdom
Founded
2020
GoodFit is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today