Overview
GoodHabitz offers an online learning platform with a wide library of courses designed to develop employees within organizations. The product works on a subscription model: businesses pay a fixed, low price for unlimited access, giving employees anytime, anywhere access to courses ranging from professional skills (like Microsoft Office and teamwork) to personal development topics (such as stress management and sustainability). The platform emphasizes ease of use and flexible learning, letting workers choose what, when, and how to learn. What sets GoodHabitz apart from competitors is its high client retention rate (about 95% year after year), a broad and up-to-date course catalog, and a simple, user-friendly experience tailored for the corporate market. The goal is to help organizations continuously develop their workforce by providing affordable, accessible, and engaging learning that supports long-term skill growth and employee development.
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Simplify's take
What believers are saying
- GoodHabitz won the 2026 EdTechX Generator Award on June 16, 2026.
- May 5, 2026, GoodHabitz launched Experts, an AI tool turning internal knowledge into training.
- Its Cornerstone partnership and 2026 LPI Gold accreditation expand credibility and distribution.
What critics are saying
- AI-first rivals like Cornerstone and Skillsoft compress differentiation around generic content.
- Prosus control concentrates strategic decisions and exit timing, limiting management autonomy.
- If large customers migrate to AI-native suites, GoodHabitz becomes a commodity library.
What makes GoodHabitz unique
- Prosus owns GoodHabitz after its June 15, 2021 €212 million majority acquisition.
- GoodHabitz serves 2,600+ clients and 7 million+ users across 10 countries.
- Its 35-language library and bite-sized courses fit distributed European workforces.
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