GoodHabitz

GoodHabitz

Online corporate training platform with subscriptions

Overview

GoodHabitz offers an online learning platform with a wide library of courses designed to develop employees within organizations. The product works on a subscription model: businesses pay a fixed, low price for unlimited access, giving employees anytime, anywhere access to courses ranging from professional skills (like Microsoft Office and teamwork) to personal development topics (such as stress management and sustainability). The platform emphasizes ease of use and flexible learning, letting workers choose what, when, and how to learn. What sets GoodHabitz apart from competitors is its high client retention rate (about 95% year after year), a broad and up-to-date course catalog, and a simple, user-friendly experience tailored for the corporate market. The goal is to help organizations continuously develop their workforce by providing affordable, accessible, and engaging learning that supports long-term skill growth and employee development.

About GoodHabitz

Simplify's Rating
Why GoodHabitz is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Enterprise Software

Education

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

Eindhoven, Netherlands

Founded

2011

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Simplify's Take

What believers are saying

  • Annabelle Vultee became CEO on 2026-05-20, targeting €100 million ARR within three years.
  • Rakoo and Pera partnerships expanded distribution across the Netherlands, Spain, and 2026 markets.
  • GoodHabitz won 2025 EdTechX, Fosway Core Challenger, and Gold LPI accreditation.

What critics are saying

  • Microsoft, LinkedIn Learning, Skillsoft, and Cornerstone compress pricing with larger bundled suites.
  • Prosus ownership since 2021 creates exit pressure if GoodHabitz misses €100 million ARR.
  • AI course copilots commoditize content; enterprise buyers can switch libraries quickly by 2027.

What makes GoodHabitz unique

  • GoodHabitz sells unlimited multilingual soft-skill learning with AI assistants and low-friction access.
  • Prosus has backed GoodHabitz since 2021, funding European expansion and product development.
  • Cornerstone, Rakoo, and Pera integrations embed GoodHabitz inside enterprise hiring and learning workflows.

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Funding

Total Funding

$0

Below

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Performance Bonus

Paid Vacation

Commuter Benefits

Flexible Work Hours

Professional Development Budget

Mental Health Support

Remote Work Options

Conference Attendance Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Recruiter
Aug 6th, 2025
GoodHabitz appoints new CHRO to drive strategic people growth

Online corporate learning provider GoodHabitz is strengthening its senior leadership team with the appointment of Iris Cremers as chief HR officer (CHRO).

EdTech Innovation Hub
May 7th, 2025
GoodHabitz partners with Cornerstone

GoodHabitz partners with Cornerstone.

The Favorites
Oct 13th, 2024
GoodHabitz Strengthens Leadership with New CTO and HR Director

Chris Chen, an expert in artificial intelligence (AI), engineering, and educational technology (EdTech), joins GoodHabitz as the company's new CTO.

GoodHabitz
Aug 12th, 2024
GoodHabitz recognised as the TOP 20 Company for Online Learning Library

Goodhabitz proudly announce that GoodHabitz has been selected as one of the Top 20 Online Learning Library companies for 2024 by Training Industry!

Recruiting Headlines
May 21st, 2024
GoodHabitz announces Annabelle Vultee as new CEO

GoodHabitz announces Annabelle Vultee as new CEO.

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