GoodPower

GoodPower

Advances renewable energy via strategic campaigns

Overview

GoodPower accelerates the transition to a decarbonized economy using strategic communications, disruptive technology, empirical research, organizing, and innovation. It mobilizes a large influencer network (the Creator Collective) and a 1.4 million-member Good Action Network, supported by the Good Data Lab and the Better Lab to test and optimize campaigns that promote renewable deployment and civic participation. It differentiates itself by combining broad reach, active networks, and data-driven labs to continually improve campaigns focused on energy deployment and democratic engagement. Its goal is to lower costs, create jobs, expand renewables, and build a healthier, more resilient future for all.

About GoodPower

Simplify's Rating
Why GoodPower is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Boulder, Colorado

Founded

2008

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Simplify's Take

What believers are saying

  • Fast Company honored GoodPower's Global Creator Academy on June 16, 2026.
  • GoodPower's July 2, 2026 strategic plan targets millions annually, proving scale ambitions.
  • GoodPower's 2026 messaging around cheaper energy and jobs matches voter concerns tightly.

What critics are saying

  • GoodPower's model depends on donor-funded advocacy, leaving revenue vulnerable to political shifts.
  • Opponents and permitting fights keep slowing renewable projects, shrinking campaign effectiveness quickly.
  • If public climate sentiment stalls, GoodPower's decarbonization narrative loses its central growth engine.

What makes GoodPower unique

  • Leah Qusba launched GoodPower in September 2025 from ACE's 17-year legacy.
  • GoodPower combines strategic communications, research, organizing, and in-house software to counter climate disinformation.
  • Jay Inslee joined GoodPower's board on March 16, 2026, boosting political credibility.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Sabbatical Leave

Paid Parental Leave

Paid Vacation

Paid Sick Leave

Paid Holidays

Remote Work Options

Company News

USA News Hour
Jul 4th, 2026
GoodPower wins a Fast Company 2026 World Changing Ideas Award.

GoodPower wins a Fast Company 2026 World Changing Ideas Award. GoodPower, a strategic communications, research and organizing group accelerating the global transition to a decarbonized economy, announced that it won a Fast Company 2026 World Changing Ideas Award for its Global Creator Academy, earning recognition in the prestigious General Excellence list. The annual awards recognize innovative projects and organizations that are delivering measurable impact on some of the world's most pressing challenges. WASHINGTON, July 4, 2026 /PRNewswire-PRWeb/ - GoodPower, a strategic communications, research and organizing group accelerating the global transition to a decarbonized economy, announced today that it won a Fast Company 2026 World Changing Ideas Award for its Global Creator Academy, earning recognition in the prestigious General Excellence list. The annual awards recognize innovative projects and organizations that are delivering measurable impact on some of the world's most pressing challenges. "If we want to engage people at scale, we need trusted local messengers who can cut through misinformation, connect with their communities and make content that's relevant to their everyday lives," said Leah Qusba, CEO of GoodPower. As USA Newshour seek to unlock the economic potential of the renewable energy transition globally from Brazil to South Africa, USA Newshour recognize that progress will depend on stronger public understanding, clearer economic signals, and the ability to turn that awareness into action. GoodPower's Global Creator Academy is equipping a new generation of trusted content creators with the training, education and resources to deploy impactful campaigns, inoculate followers to misinformation and inform audiences of the economic benefits of the renewable energy transition. Since launching in September 2024, the Global Creator Academy has recruited, trained and resourced nearly 2,500 creators to participate in campaigns to collectively: * Publish more than 3,300 pieces of content * Deliver 8.1 million impressions * Generate an average 3,000 views and 3.1% engagement rate per post "We are honored that Fast Company has recognized GoodPower's work and innovation as we continuously seek to further our impact," said Leah Qusba, CEO of GoodPower. "If we want to engage people at scale, we need trusted local messengers who can cut through misinformation, connect with their communities and make content that's relevant to their everyday lives." GoodPower was among the earliest advocacy organizations to integrate creator-led communications into its campaigns starting in 2020 with its award-winning Creator Collective program - which is focused on a U.S. audience and is currently over 9,900 strong - recognizing the growing influence of trusted digital voices long before creator engagement became a widespread strategy. Today, its model is increasingly being adopted by organizations seeking to reach audiences that traditional communications approaches often miss. GoodPower has a mission to empower humanity to accelerate the global transition to a decarbonized economy. The organization works globally to unlock the enormous economic potential of the energy transition - more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers and a better economy that works for all of USA Newshour. Media Contact SOURCE GoodPower Disclaimer: The above press release comes to you under an arrangement with PR Newswire. USA Newshour takes no editorial responsibility for the same. PR Newswire is a distributor of press releases headquartered in New York City.

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