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GoodPower

Advances renewable energy via strategic campaigns

Overview

GoodPower speeds up the move to a decarbonized economy by coordinating strategic communications, technology, research, organizing, and innovation. It works by using the GoodPower Creator Collective and Good Action Network to mobilize people, plus the Good Data Lab for evidence, the Better Lab for new ideas, and large campaigns that reach billions of impressions to shift culture and increase renewable energy deployment. It stands out by combining a huge influencer and member network with dedicated data and innovation labs, aiming to influence both energy deployment and democratic participation, not just messaging. Its goal is to lower energy costs, create jobs, expand renewables, and build a healthier, more resilient future for all.

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About GoodPower

Simplify's Rating
Why GoodPower is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Boulder, CO

Founded

2008

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Simplify Jobs

Simplify's take

What believers are saying

  • GoodPower launched its 2030 Strategic Plan on September 2025 with $20M annual operations.
  • October 2026 hiring for renewables, machine learning, and development ops signals active expansion.
  • GoodPower won a Fast Company 2026 World Changing Ideas Award, boosting recruiting credibility.

What critics are saying

  • GoodPower's 5x growth target demands fundraising execution immediately; missed grants trigger layoffs fast.
  • The organization relies on politically charged clean-energy narratives, risking donor and coalition backlash.
  • If 2030 scaling stalls, its AI, data, and communications bets become existentially expensive.

What makes GoodPower unique

  • GoodPower combines creator networks, research, and campaigns; 8,500 creators drive 350M followers.
  • Its 2030 plan targets $100M annual budget and 5x headcount growth by 2030.
  • Jay Inslee joined the board on March 16, 2026, strengthening policy access.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Sabbatical Leave
  • Paid Parental Leave
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Remote Work Options

Company News

USA News Hour
Jul 4th, 2026
GoodPower wins a Fast Company 2026 World Changing Ideas Award.

GoodPower wins a Fast Company 2026 World Changing Ideas Award. GoodPower, a strategic communications, research and organizing group accelerating the global transition to a decarbonized economy, announced that it won a Fast Company 2026 World Changing Ideas Award for its Global Creator Academy, earning recognition in the prestigious General Excellence list. The annual awards recognize innovative projects and organizations that are delivering measurable impact on some of the world's most pressing challenges. WASHINGTON, July 4, 2026 /PRNewswire-PRWeb/ - GoodPower, a strategic communications, research and organizing group accelerating the global transition to a decarbonized economy, announced today that it won a Fast Company 2026 World Changing Ideas Award for its Global Creator Academy, earning recognition in the prestigious General Excellence list. The annual awards recognize innovative projects and organizations that are delivering measurable impact on some of the world's most pressing challenges. "If we want to engage people at scale, we need trusted local messengers who can cut through misinformation, connect with their communities and make content that's relevant to their everyday lives," said Leah Qusba, CEO of GoodPower. As USA Newshour seek to unlock the economic potential of the renewable energy transition globally from Brazil to South Africa, USA Newshour recognize that progress will depend on stronger public understanding, clearer economic signals, and the ability to turn that awareness into action. GoodPower's Global Creator Academy is equipping a new generation of trusted content creators with the training, education and resources to deploy impactful campaigns, inoculate followers to misinformation and inform audiences of the economic benefits of the renewable energy transition. Since launching in September 2024, the Global Creator Academy has recruited, trained and resourced nearly 2,500 creators to participate in campaigns to collectively: * Publish more than 3,300 pieces of content * Deliver 8.1 million impressions * Generate an average 3,000 views and 3.1% engagement rate per post "We are honored that Fast Company has recognized GoodPower's work and innovation as we continuously seek to further our impact," said Leah Qusba, CEO of GoodPower. "If we want to engage people at scale, we need trusted local messengers who can cut through misinformation, connect with their communities and make content that's relevant to their everyday lives." GoodPower was among the earliest advocacy organizations to integrate creator-led communications into its campaigns starting in 2020 with its award-winning Creator Collective program - which is focused on a U.S. audience and is currently over 9,900 strong - recognizing the growing influence of trusted digital voices long before creator engagement became a widespread strategy. Today, its model is increasingly being adopted by organizations seeking to reach audiences that traditional communications approaches often miss. GoodPower has a mission to empower humanity to accelerate the global transition to a decarbonized economy. The organization works globally to unlock the enormous economic potential of the energy transition - more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers and a better economy that works for all of USA Newshour. Media Contact SOURCE GoodPower Disclaimer: The above press release comes to you under an arrangement with PR Newswire. USA Newshour takes no editorial responsibility for the same. PR Newswire is a distributor of press releases headquartered in New York City.

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