About

GoodUnited assists nonprofit organizations in enhancing their fundraising through personalized messaging on social media, particularly Facebook. By combining data science with human insight, the company creates tailored conversations that engage donors and aim to increase revenue while reducing unsuccessful campaigns. GoodUnited's services are customized to meet the unique needs of each nonprofit, helping them retain existing donors and attract new ones. The goal is to create new revenue streams for nonprofits, significantly boosting their fundraising efforts.

Simplify's Take

What believers are saying

• Recognition as a leader in conversational marketing by G2 and ranking No. 460 on the Inc. 5000 list highlight GoodUnited's rapid growth and industry leadership.
• Strategic partnerships, such as with Stop Soldier Suicide, demonstrate GoodUnited's effectiveness in addressing urgent social issues through innovative fundraising solutions.
• The recent hire of a Senior Vice President of Customer Experience indicates a strong commitment to enhancing client satisfaction and operational excellence.

What critics are saying

• Reliance on a single platform like Facebook for fundraising could limit GoodUnited's reach and adaptability in a rapidly changing social media landscape.
• The competitive nature of the nonprofit fundraising sector requires continuous innovation to maintain a leading position.

What makes GoodUnited unique

• GoodUnited's focus on personalized, data-driven messaging on social media platforms, particularly Facebook, sets it apart from traditional fundraising methods.
• The combination of data science and human judgment allows GoodUnited to create highly tailored conversational experiences, enhancing donor engagement in ways that automated systems alone cannot.
• GoodUnited's ability to minimize zero fundraisers through customized messaging solutions provides a unique value proposition in the nonprofit sector.