Overview

GoodUnited helps nonprofit organizations boost fundraising and donor engagement by delivering personalized, data-driven messaging on social media, especially Facebook. Its product combines data science with human judgment to create tailored conversational experiences that engage donors and drive contributions, aiming to minimize zero-fundraiser campaigns. The approach blends automated messaging with customization based on each nonprofit’s needs to retain existing donors and attract new ones. Unlike others that rely on generic outreach, GoodUnited emphasizes targeted, platform-specific outreach across social channels to increase revenue for nonprofits. The company’s goal is to create new revenue streams for nonprofits and accelerate growth in fundraising through smarter, more personalized donor communication.