Goodlord

Goodlord

Cloud-based platform for tenancy management

Overview

Goodlord is a cloud-based lettings platform in the UK that provides a SaaS suite covering the entire tenancy lifecycle, from creating offers and tenant referencing to digital contract signing and rent collection. It supports letting agents, landlords, and tenants, automating workflows across the rental process. The platform also includes a marketplace for services such as contents insurance and utility/broadband switching, creating additional revenue for agencies and added convenience for tenants. Its goal is to simplify and automate UK rentals while helping agents operate more efficiently and stay compliant with rental regulations.

About Goodlord

Simplify's Rating
Why Goodlord is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Real Estate

Company Size

201-500

Company Stage

Series B

Total Funding

$70.2M

Headquarters

London, United Kingdom

Founded

2014

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Simplify's Take

What believers are saying

  • Renters' Rights compliance upgrades create urgent demand for workflow automation.
  • Exclusive Reposit partnership expands deposit-replacement revenue and tenant choice.
  • Over 3,500 letting agent brands support enterprise expansion and cross-sell opportunities.

What critics are saying

  • Renters' Rights rules can compress monetization across compliance and add-on services.
  • Exclusive dependence on Reposit concentrates product, pricing, and regulatory risk.
  • Reference or sanctions-check errors damage trust, delay move-ins, and increase legal exposure.

What makes Goodlord unique

  • UK lettings workflow software spans referencing, compliance, insurance, and rent collection.
  • AI-enhanced automation keeps humans in control while reducing admin and errors.
  • Public Referencing API embeds Goodlord inside third-party landlord and agent platforms.

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Funding

Total Funding

$70.2M

Below

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$35.6M
Goodlord
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Hybrid Work Options

25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days

Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health

Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals

Grow with Goodlord

501

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
The Negotiator
May 21st, 2026
Reposit announced as Goodlord deposit replacement partner.

Reposit announced as Goodlord deposit replacement partner. Ben Grech, CEO at Reposit, says its partnership with Goodlord reflects the continued evolution of the rental market. Goodlord has selected Reposit as its exclusive partner for deposit replacements, supporting the growing trend towards more flexible renting. Under the new agreement, Reposit will be the exclusive integrated tenancy security solution on the Goodlord platform that provides landlords with up to 60% more cover than a traditional deposit, while giving tenants a more affordable option by paying one week's rent (as a non-refundable fee) instead of five. This will be offered alongside the option of a traditional cash deposit option. Modern approach. The two companies have worked together since 2021 and this extended partnership claims to offer a consistent, modern approach to how tenancies are secured, while maintaining tenant choice in line with regulation. This partnership will deliver unique value for letting agents, landlords and tenants." Oliver Sherlock, MD of Insurance at Goodlord, said: "Reposit and Goodlord are closely aligned in its desire to always improve the renting experience and this partnership will deliver unique value for letting agents, landlords and tenants. "With hundreds of mutual customers already this partnership feels like a natural evolution especially given how it can mitigate some of the challenges the Renters Rights Act poses for all stakeholders." Ben Grech, CEO at Reposit, added: "For decades, the rental market has relied on cash collateral to provide tenancy security. Today, there is a more modern and efficient way. "This partnership with Goodlord, the market leading pre-tenancy platform in the UK, makes Reposit's modern tenancy security offering the default approach across the platform for joint partners, while preserving tenant choice. "It reflects the continued evolution of the rental market, as new approaches aligned to the needs and constraints of the modern rental market become more widely adopted." 21st May 2026 The Negotiator

Property Industry Eye
Dec 17th, 2025
Conveyancers blame system, not themselves, for property transaction delays

Conveyancers blame system, not themselves, for property transaction delays. Comings & goings. Four influential figures in estate agency have joined the Digital Sparks advisory board to support the property marketing business, as it enters its next phase of growth. + Simon Whale, founder of Kerfuffle and one of the most connected voices in UK property Ben Madden, head of Digital Sparks, said: "As property marketing continues to evolve, the agents who will win are those who understand that success is no longer about being louder, but about being more human, more visible, and more trusted. "Digital Sparks is positioning itself as the partner to help agents make that shift, through consistent, high-quality storytelling that reflects who they really are. "Helping property professionals tell their story, in the places where today's consumer is actually paying attention." My Property Box has expanded its senior leadership team with the appointment of Will Maddock as chief finance officer. The newly created role brings the financial function in-house for the first time, enhancing governance and providing increased strategic oversight. Maddock joins from Manchester-headquartered Operam Education Group, where he sat on the board for more than seven years and played a key role in scaling the platform through the acquisition and integration of nine educational recruitment brands. He commented: "The [My Property Box] business has already achieved an impressive track record of acquisitions, and I look forward to helping shape the next phase of its development by ensuring we have the financial strength and systems in place to deliver long-term success." Goodlord has appointed entrepreneur Alex Depledge to its board as a non-executive director. Depledge, currently the CEO and founder of Resi, a major residential architect, will now support Goodlord, which currently provides software and services to streamline the residential lettings process to over 3,500 letting agent brands across the UK. Depledge also currently serves as the entrepreneurship advisor to the Chancellor of the Exchequer and sits as an NED on the board of FTSE-100 member Persimmon PLC. Depledge commented: "I've admired the [Goodlord] business - and William's leadership - for many years, so the chance to support a team with this much ambition and momentum was impossible to resist. Goodlord is a company with both heart and scale, which is a rare combination in tech, and I'm looking forward to helping the team expand their impact even further in the years ahead." William Reeve, CEO of Goodlord, added: "Ambitious companies value board members with entrepreneurial zeal, inquisitive minds and relevant experience; Alex epitomises all of these, and then some. We could not be more pleased to welcome her to the Goodlord Group as we cement our position as the UK's leading technology provider to the private rental sector."

WiredGov
Sep 12th, 2025
Goodlord becomes NRLA's exclusive tenant referencing partner

The NRLA will be the first Goodlord partner to use Goodlord's new Public Referencing API - integrating Goodlord's market-leading referencing directly into NRLA's platform.

Milburys Estate Agents Ltd
Jun 13th, 2025
Why Rent Protection Insurance Matters More Than Ever

That's why Milburys partners with Goodlord to streamline the tenant referencing and insurance process.

RealEstateWatch
Feb 24th, 2025
Automated sanctions checks to help agents stay compliant with new rules

With new regulatory red tape hitting letting agents in the coming weeks, Goodlord has announced the launch of two key upgrades to its award-winning PRO Referencing service.

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