Goodstack

Goodstack

Charitable-donation infrastructure via APIs and dashboard

Overview

Goodstack provides donation infrastructure that lets businesses embed charitable giving into their digital products. It offers fully featured APIs and a dashboard so companies can create custom donation experiences, route funds to vetted and validated nonprofit organizations worldwide, and manage automated tax receipting and auditing for compliance. Unlike generic charity platforms, Goodstack focuses on seamless integration for corporations, nonprofits, and digital platforms, with a revenue model based on usage fees for its infrastructure and related services. Its goal is to make philanthropy easier to implement at scale by embedding trusted donation flows into everyday products globally.

About Goodstack

Simplify's Rating
Why Goodstack is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Social Impact

Company Size

51-200

Company Stage

Series A

Total Funding

$63.6M

Headquarters

London, United Kingdom

Founded

2017

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Simplify's Take

What believers are saying

  • Goodstack surpassed $5 billion in facilitated donations by January 2026, proving demand.
  • The November 2025 Good2Give acquisition expands APAC distribution across Australia and New Zealand.
  • General Catalyst-backed hiring and North American customer success roles signal continued enterprise expansion in 2026.

What critics are saying

  • Benevity reported $3.74 billion through its platform in 2025, outmuscling Goodstack.
  • Goodstack’s nonprofit verification becomes a commodity as OpenAI, Zoom, and Adobe bundle discounts.
  • Heavy dependence on TikTok, Atlassian, and Canva creates concentration risk if renewals slip in 2026.

What makes Goodstack unique

  • Goodstack owns the world’s largest verified nonprofit registry, per General Catalyst in 2026.
  • Goodstack unified grants, donations, volunteering, and verification into one impact suite in April 2025.
  • TikTok and Adyen embed Goodstack’s donation rails directly inside consumer products in 2025-2026.

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Funding

Total Funding

$63.6M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$29.3M
Goodstack
$30M
Kalshi

Benefits

Health Insurance

Stock Options

Professional Development Budget

Conference Attendance Budget

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Paid Sick Leave

Paid Wellness Leave

Parental Leave

Childcare Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

1%
PR Newswire
Apr 22nd, 2025
Goodstack Unveils Its All-In-One Impact Suite To Transform Corporate Giving And Social Impact

SAN FRANCISCO, April 22, 2025 /PRNewswire/ -- Goodstack, the global leader in verifications for nonprofits, education, healthcare and social enterprises, has announced the launch of its all-in-one impact suite. This platform allows organizations to manage corporate grants, customer donations, workplace giving and volunteering, eliminating complexity and unifying all impact initiatives in one place.Designed for scale and simplicity, Goodstack's impact suite helps companies track, measure, and grow their programs without juggling multiple tools. Social impact teams can move beyond manual operations and focus on strategy, supported by automation, centralized reporting and actionable insights tailored to their goals.A Unified Platform for Greater ImpactGoodstack's flexible, all-in-one platform streamlines corporate social impact programs, making it easy to manage and measure impact globally. The platform offers four key solutions: corporate grants, customer donations, workplace giving and employee volunteering, all powered by industry-leading verification and global disbursement rails that enable rapid, accurate and transparent payments to nonprofits worldwide.Global organizations like Atlassian, Canva and monday.com use Goodstack to confidently scale their impact—ensuring their programs are both efficient and deeply meaningful."We're extremely excited to introduce our complete platform to the world" said Henry Ludlam, CEO and founder of Goodstack. "Organizations have told us they need a single, powerful platform to manage and scale their impact efforts globally and locally, without the complexity of multiple systems. We built Goodstack's suite to meet that need, ensuring businesses can maximize their social impact effortlessly."Key Solutions of the Goodstack Impact Suite:Grants management to streamline your grant programs from application to impact reporting.to streamline your grant programs from application to impact reporting

MediaPost
Dec 4th, 2024
TikTok 'Donation' Helps Creators Raise Money For Causes

TikTok has partnered with Goodstack, a leader in global donations infrastructure, to invite creators to choose organizations they are passionate about from Goodstack's validated database of nonprofit partners, and then add a custom fundraiser name, goal amount, and cover photo, as well as a designated space to share their personal stories with their followers.

Brown Brothers Media
Nov 18th, 2024
Goodstack raises €26.5M for philanthropy platform

London-based Goodstack, formerly known as Percent, has raised $28M (€26.5M) in a Series A funding round led by General Catalyst, with support from Morpheus Ventures and Repeat. The company, which facilitates corporate and nonprofit philanthropy, plans to use the funds to enhance services, expand its technology stack, and grow its team. Goodstack has facilitated over $1B in donations from 1 million contributions in the past year and operates in 215+ countries.

UK Tech News
Nov 18th, 2024
Goodstack secures £22 million Series A Investment led by General Catalyst

Goodstack secures £22 million Series A investment led by General Catalyst.

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