Goody

Goody

B2B corporate gifting platform with API

Overview

Goody is a B2B corporate gifting platform that helps businesses send gifts to employees, clients, and sales prospects without needing a physical address. It offers a curated collection of quality-tested swag and products, plus gift cards. The service works via a user-friendly interface and an API for programmatic sending. Recipients receive a text with a link to a digital unwrapping experience where they can accept the gift, provide shipping details, or swap the item. Goody supports gift delivery in over 140 countries. The platform aims to improve engagement for teams by increasing meetings and email responses through streamlined gifting and outreach.

About Goody

Simplify's Rating
Why Goody is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Early VC

Total Funding

$32.1M

Headquarters

New York City, New York

Founded

2020

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Simplify's Take

What believers are saying

  • Goody said in August 2026 it serves 25,000+ companies, signaling broad adoption.
  • January 2026 product updates added autogift rules, track-page redesigns, and category browsing.
  • Edible and Throne partnerships broaden distribution and increase catalog depth for buyers.

What critics are saying

  • Goody still depends on discretionary gifting budgets, making revenue vulnerable after procurement freezes.
  • AI-native gifting from June 2026 faces copycat pressure from CRM and marketing automation platforms.
  • If brand partners defect, Goody’s catalog weakens and the address-free workflow becomes commoditized.

What makes Goody unique

  • Goody’s June 25, 2026 MCP embeds gifting inside Claude, ChatGPT, and other AI workflows.
  • Goody’s address-free sending and recipient-choice swaps remove shipping friction for prospects and employees.
  • Goody’s 600+ brand catalog and logo-generated swag collections deepen enterprise gifting variety.

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Funding

Total Funding

$32.1M

Above

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Parental Leave

Wellness Program

Professional Development Budget

Stock Options

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-3%

2 year growth

-2%
PR Newswire
Aug 13th, 2025
Goody Ranks No. 604 on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies

Goody ranks No. 604 on the 2025 Inc. 5000 list of America's fastest-growing private companies.

Retail TouchPoints
Jul 29th, 2025
Edible Launches Digital Marketplace for Non-Perishable Gifts

Edible Arrangements has partnered with the tech-forward gifting platform Goody to add a curated selection of non-perishable third-party gifts to its website, designed to complement its own taste-tempting offerings.

Modern Retail
Dec 22nd, 2023
More platforms are helping influencers make wish lists for fans

Corporate gifting platform Goody recently got in on the trend, by partnering with Throne to offer the platform more product listings.

Refresh Miami
Nov 16th, 2021
Just in time for gift-giving season, Goody raises $15M led by SoftBank - Refresh Miami

Goody, the Miami-based tech startup that makes gift-giving as simple as sending a text, has raised $15 million in new funding led by SoftBank.

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