Goody

Goody

B2B corporate gifting platform with API

Overview

Goody is a B2B corporate gifting platform that helps businesses send gifts to employees, clients, and sales prospects without needing a physical address. It offers a curated collection of quality-tested swag and products, plus gift cards. The service works via a user-friendly interface and an API for programmatic sending. Recipients receive a text with a link to a digital unwrapping experience where they can accept the gift, provide shipping details, or swap the item. Goody supports gift delivery in over 140 countries. The platform aims to improve engagement for teams by increasing meetings and email responses through streamlined gifting and outreach.

About Goody

Simplify's Rating
Why Goody is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Early VC

Total Funding

$32.1M

Headquarters

Miami, Florida

Founded

2020

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Simplify's Take

What believers are saying

  • The 2026 MCP launch makes gifting programmable inside AI copilots and CRM workflows.
  • Edible Arrangements' 2026 marketplace partnership expands Goody's catalog reach beyond corporate buyers.
  • Inc. 5000 named Goody the fastest-growing gifting company in 2025, validating demand.

What critics are saying

  • Goody has raised no new round since 2021, limiting runway for category wars.
  • Competitors like Snappy and established merch marketplaces can bundle gifting into broader HR stacks.
  • If Fortune 100 concentration weakens, Goody loses enterprise proof and premium pricing power fast.

What makes Goody unique

  • Goody turns gifting into text-based workflows, removing address collection and logistics friction.
  • Its AI-ready MCP integrates gifting into Claude and ChatGPT, widening workflow distribution.
  • Enterprise credibility matters: Goody claims 64% of Fortune 100 use its platform.

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Funding

Total Funding

$32.1M

Above

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Parental Leave

Wellness Program

Professional Development Budget

Stock Options

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

↓ -2%

1 year growth

↓ -4%

2 year growth

↓ -3%
PR Newswire
Aug 13th, 2025
Goody Ranks No. 604 on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies

Goody ranks No. 604 on the 2025 Inc. 5000 list of America's fastest-growing private companies.

Retail TouchPoints
Jul 29th, 2025
Edible Launches Digital Marketplace for Non-Perishable Gifts

Edible Arrangements has partnered with the tech-forward gifting platform Goody to add a curated selection of non-perishable third-party gifts to its website, designed to complement its own taste-tempting offerings.

Modern Retail
Dec 22nd, 2023
More platforms are helping influencers make wish lists for fans

Corporate gifting platform Goody recently got in on the trend, by partnering with Throne to offer the platform more product listings.

TechCrunch
Nov 16th, 2021
Gift-giving mobile app Goody nabs more capital to scale in time for the holidays | TechCrunch

The holiday season is in full swing, and just in September and October, the volume of gifts sent grew by 615%.

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