GT expands service footprint as traders eye turnaround signs. TIM BOHEN - UPDATED SEP. 22, 2026, 12:32 PM ET Summarize this article The Goodyear Tire & Rubber Company stocks have been trading up by 7.77 percent following optimistic news driving investor confidence. Key takeaways. * Goodyear opened a new Goodyear Auto Service location in Round Rock, Texas, extending its branded retail presence. * The new shop adds tire sales, installation, and general auto maintenance services to GT's network. * This local build-out supports Goodyear's push toward more recurring service revenue and customer touchpoints. * For traders, the expansion offers a small but clear signal of management leaning into the retail and service model. Live Update At 12:32:14 EDT: On Tuesday, September 22, 2026 The Goodyear Tire & Rubber Company stock [NASDAQ: GT] is trending up by 7.77%! Discover the key drivers behind this movement as well as its expert analysis in the detailed breakdown below. Quick financial overview. GT has been trading like a classic turnaround story. Over the past few weeks, The Goodyear Tire & Rubber Company slid from the mid-$6s to around $5.41, a drop that shows traders are still cautious about the long road back. The price range between roughly $5.00 and $5.50 has become a key battleground, with GT bouncing but not yet breaking out. On the numbers, GT is a low-multiple, high-debt name. With about $18.28B in annual revenue and a price-to-sales ratio near 0.08, the market is pricing The Goodyear Tire & Rubber Company like a troubled cyclical, not a growth engine. Profitability is under pressure: recent quarterly revenue of $4.25B still produced a net loss of about $204M and an EBIT margin near -2.8%. Balance-sheet leverage is heavy. Total debt to equity around 2.89 and interest coverage near 1.2 tell traders that GT has very little room for error if rates stay high or demand slows. Still, enterprise value around $8.80B versus significant tangible assets and a price-to-book near 0.51 keeps deep-value traders interested. The intraday tape near $5 shows tight, controlled trading, hinting that big money is watching GT but waiting for a stronger catalyst. Why traders are watching GT's Texas expansion. The latest real-world catalyst is not a flashy headline, but traders who study the grind know these moves matter. GT opened a new Goodyear Auto Service location in Round Rock, Texas, adding tire sales, installation, and general auto repair to its existing network. On the surface, one store sounds minor. For The Goodyear Tire & Rubber Company's long game, it is a brick in an important wall. GT has been squeezed by raw-material costs, auto-cycle swings, and debt. Building out the Goodyear Auto Service footprint is one way management is fighting back. Each new location becomes a direct channel to sell GT tires at full margin and attach higher-margin services like alignments, oil changes, and diagnostics. That mix leans less on volatile OEM volumes and more on everyday drivers who need to keep their cars on the road. For traders, the Round Rock expansion signals that The Goodyear Tire & Rubber Company is still committed to downstream service, not just making and wholesaling tires. A broader service network can smooth out earnings, add recurring cash flow, and support pricing power for GT's core brands. When you map that against a stock sitting near 0.5x book and beaten-down margins, these incremental wins start to matter. Active traders watching GT's chart now have a fresh narrative: slow but steady operational moves lining up beneath a compressed valuation. If GT can stack more of these service openings while tightening costs, sentiment around the stock can shift much faster than the headline numbers suggest. Conclusion. The story around GT right now is simple: heavy debt, weak margins, but a real business that still moves a lot of rubber and is pushing harder into services. The Goodyear Tire & Rubber Company just proved that again with the new Goodyear Auto Service location in Round Rock, Texas, giving GT another owned outlet to capture tire demand and recurring maintenance work. From a trading angle, GT sits at a crossroads. The stock has been knocked down from the $6s into the low $5s, while the balance sheet and income statement still look ugly. Yet GT's valuation is already priced like a worst-case scenario, and every new service shop helps chip away at that narrative. If The Goodyear Tire & Rubber Company can keep adding locations, protecting cash flow, and nudging margins back toward positive territory, the risk-reward starts to look more interesting for pattern-recognizing traders. As Tim Bohen, lead trainer with StocksToTrade says, "There's a pattern in everything; you just have to stick around long enough to see it." That mindset is especially relevant for traders watching GT, where patience and repeated observation of how price and news interact can reveal higher-probability trading setups over time. As Tim Sykes likes to say, "Patterns repeat because human nature doesn't change. Your job is to study those patterns obsessively, then strike only when the odds line up." For GT, that means tracking how the chart reacts around support near $5, watching news on further Goodyear Auto Service expansions, and staying disciplined. This is educational, research-driven work, not a buy or sell call - but traders who respect risk and study GT's evolving footprint will be better prepared when real momentum hits. This is stock news, not investment advice. 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Spirit and Goodyear launch THE first-ever inflatable Blimp Costume into THE Halloween stratosphere. Sep 09, 2026, 09:30 ET America's leading Halloween retailer drops an exclusive collab inspired by the world's most iconic aircraft. EGG HARBOR TOWNSHIP, N.J., Sept. 9, 2026 /PRNewswire/ - Spirit Halloween and The Goodyear Tire & Rubber Company are joining forces to bring one of the most recognizable sights in the sky to American households for the first time. Together, the two iconic brands are unveiling the first officially licensed Goodyear Blimp Costume inspired by the legendary airships. "We're always looking for new ways to make Halloween bigger, more memorable and more fun for our fans," said Kym Sarkos, Executive Vice President at Spirit Halloween. "Partnering with the Goodyear Blimp gave us the chance to take that mission to new heights and bring a little Halloween magic to the skies in a way we know our fans will love." THE SOARING SPECS When partnering with an icon like the Goodyear Blimp, Spirit Halloween knew there was only one way to do it: go big, literally. With the limited edition Goodyear Blimp Costume ($79.99), fans can make a grand entrance in sky-high style in the inflatable Goodyear Blimp that generations have come to know and love. Crafted from lightweight materials and featuring a built-in, battery-powered fan for easy inflation at the flip of a switch, the costume is a showstopper in more ways than one. FIND IT BEFORE IT FLIES AWAY The Goodyear Blimp Costume is here and ready to soar, but not for long. This limited-edition costume is available exclusively at SpiritHalloween.com while supplies last. "Enthusiasm for the Goodyear brand goes way beyond our tires and the blimp," said Julianne Roberts, Senior Director, Marketing, at Goodyear. "For years, we've seen loyal customers make their own Goodyear Blimp costumes so partnering with Spirit Halloween helps us take that tradition to fans nationwide." Visit SpiritHalloween.com and follow @SpiritHalloween on social media to catch the latest spooky arrivals, store openings, and Halloween essentials before they vanish into thin air. For the latest Goodyear Blimp news and flight schedules, cruise over to Goodyear.com/blimp or follow @goodyearblimp on social media. About Spirit Spirit Halloween is the largest Halloween retailer in North America. With over 1,550 seasonal locations across North America, Spirit is the one-stop destination for all things Halloween. For more than four decades, Spirit has created immersive and interactive experiences for shoppers, complete with a unique and vast assortment of costumes and accessories for infants, toddlers, children, 'tweens, teens, and adults, along with exclusive décor and animatronics you won't find anywhere else. For more information, please visit SpiritHalloween.com. About the Goodyear Tire & Rubber Company Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate. SOURCE Spirit Halloween

Hit the trails on sunday, commute on monday with Continental's new TerrainContact A/T2. Matt Crisara Wed, September 9, 2026 at 4:00 AM PDT Continental's all-new TerrainContact A/T2 follows the "road-biased all-terrain tire" approach Incite D has seen several tire manufacturers adopt lately. Although Incite D love a burly, uber-capable set of all-terrain rubber as much as the next enthusiast, Continental (and many of its competitors) are realizing that those tires are usually complete overkill for the situations most folks experience in day-to-day driving. Prior to attending the official launch of the TerrainContact A/T2, Incite D learned from a carefully crafted press release that Continental believes its latest all-terrain tire delivers "confident performance both on and off the road," and "versatility without compromise." So, how'd they pull that off in real life? What's new? Like the press release, much of the launch briefing Incite D attended involved a less-than-careful walk through a tire marketing buzzword minefield. However, Incite D is pleased to report that the evolution from Conti's TerrainContact A/T to the new A/T2 looks to be more than just a new badge on the side of the tire. Here are the highlights you need to know: * Braking Performance: Same dry performance as before, with a claimed 3 percent improvement in wet braking. * Enhanced Snow Performance: The Three-Peak Mountain snowflake rating reportedly improves snow performance by 10 percent. * Improved Durability: Arrives with a 65,000-mile limited treadwear warranty - all while being just as quiet as the old tire, according to Continental. Who's the TerrainContact A/T2 For? As you've probably guessed by now, Continental's new all-terrain tire isn't designed for pre-running the Baja 1000. It's been developed for the weekend warrior who commutes during the week and adventures off pavement on the weekend. Jason Fenske of Engineering Explained also gave a presentation during the launch event, helping to demystify the thought process behind how the tire was designed and manufactured. It's important to note that tires aren't made of magic fairy dust, able to take you anywhere or do anything on command. "There's a lot of different aspects of a tire for where it should perform well," Fenske said, "and that's a difficult compromise engineers are always having to solve." That of course made the new TerrainContact A/T2 a very challenging tire to design and produce, requiring a delicate balance between off-road performance and on-road manners. As always, there's no free lunch: A bulletproof tire that's built for extreme trail running will be dreadfully loud and uncomfortable on the road. Continental worked hard to come up with the right mix of herbs and spices, producing a tire it says outperformed its competitors from Bridgestone, Michelin, and Goodyear. More specifically, Conti says the TerrainContact A/T2 features improved wet braking, cut/chip resistance, snow traction, and noise signature. If you're interested in buying a set of TerrainContact A/T2s, you're in luck because they're on sale right now. The tire is designed for light trucks, midsize and full-size SUVs, and covers a wide range of fitments from 16 to 22 inches. Incite D shopped around at major tire retailers and saw prices as low as $231 for replacement rubber for its Ford F-150 Lightning.