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Gopuff

Direct-to-consumer delivery of convenience items

Overview

GoPuff is a digital delivery service that brings a wide range of everyday items directly to customers’ doors, including convenience items, snacks, beverages, and even alcohol. Customers place orders through the GoPuff app or website, and GoPuff handles inventory and delivery through its own network, charging for the items plus a delivery fee. Revenue comes from product sales and delivery charges, with occasional discounts and promotions to attract shoppers. Unlike many rivals, GoPuff emphasizes rapid, door-to-door delivery across a broad product lineup, relying on its own stock and logistics to speed up service. The company aims to make it fast and easy for people to get daily essentials without leaving home.

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About Gopuff

Simplify's Rating
Why Gopuff is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer SoftwareConsumer Goods

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$5.2B

Headquarters

Philadelphia, PA

Founded

2013

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What believers are saying

  • Private label grew 20% year-to-date in 2026, boosting mix and profitability.
  • GrowthLoop targeting and xAI-powered shopping improve monetization of first-party data.
  • September 2026 Instacart partnership expands reach to millions of shoppers without building new stores.

What critics are saying

  • Instacart now distributes Gopuff inventory, strengthening a rival marketplace while commoditizing Gopuff fulfillment.
  • Athlete and meme partnerships chase attention, not habit; demand collapses when campaigns end.
  • If delivery economics stay broken, Gopuff becomes a marketing shell around warehouses and discounts.

What makes Gopuff unique

  • Owns micro-fulfillment centers and delivers 5,000-plus items in as fast as 15 minutes.
  • Turns fandom into commerce through Druski, Tom Brady, Cole Palmer, and Pokémon drops.
  • Private-label brands, now nearly 1 in 5 orders, give Gopuff unique margin control.

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Funding

Total Funding

$5.2B

Above

Industry Average

Funded Over

11 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Optional FSAs and HSA plans
  • 401(k)
  • Commuter benefits
  • Supplemental employee, spouse and child life insurance to all eligible employees
  • Gopuff employee discount
  • Career growth opportunities
  • Internal rewards programs
  • Annual performance appraisal and bonus

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Retail Technology Innovation Hub
Nov 6th, 2026
Gopuff to release select Pokémon Trading Card Game products through limited weekly drops for six week period.

Gopuff to release select Pokémon Trading Card Game products through limited weekly drops for six week period. Gopuff has launched a new drop feature offering high demand, limited quantity products at a set time, delivered in as fast as 15 minutes. The first drop brings Pokémon Trading Card Game packs to the platform, giving collectors across the US access to some of the hobby's most sought after cards alongside their groceries, snacks and everyday essentials. Beginning Friday, 6th November, Gopuff will release select Pokémon Trading Card Game products through limited weekly drops for six weeks. Since the category debuted on the platform, trading card sales have climbed 335% from Q4 2025 to Q3 2026. "Our goal is to make Gopuff the fastest way to get the internet's most wanted products," says Tyler Stewart, Head of Marketing at Gopuff. "Our new drops give people something to look forward to, from the anticipation to the reveal, with a few surprises along the way. And the best part? No lines, no waiting for shipping. Just the products you want, delivered in minutes. We're excited to continue building on this experience, with more iterations to come." 2026 RTIH Innovation Awards The awards celebrate global retail technology innovation in a fast moving omnichannel world. Its winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am. No comments yet.

U.S. Securities and Exchange Commission
Oct 18th, 2026
SEC FORM D/A

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

U.S. Securities and Exchange Commission
Oct 18th, 2026
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

Morningstar
Oct 9th, 2026
Druski takes equity stake in Gopuff in multi-year strategic partnership

Gopuff has announced a multi-year strategic partnership with comedian and entrepreneur Druski, who will take an equity stake in the instant commerce company. The collaboration will see Druski work with Gopuff to launch exclusive products and create consumer experiences for his audience. Druski will help expand Gopuff's reach through his Coulda Been Records and 4Lifers Entertainment properties. Gopuff will use its commerce and distribution capabilities to deliver products inspired by Druski's creative projects directly to fans. The partnership builds on a previous collaboration when Druski joined Tom Brady in Gopuff's "HARD PASS" campaign for the Super Monday Off Coalition. Founded in 2013, Gopuff delivers over 5,000 products in as fast as 15 minutes across the US and UK.

Business Wire
Jul 3rd, 2026
Gopuff and Polymarket team up to give away $1 million in gold for America's 250th birthday.

Gopuff and Polymarket team up to give away $1 million in gold for America's 250th birthday. Gopuff and Polymarket are giving away 250g gold bars in celebration of America250 To celebrate the nation's 250th birthday, Gopuff and Polymarket are giving away 250 gold bars, worth a total of $1 million. PHILADELPHIA & NEW YORK-(BUSINESS WIRE)-Gopuff, the leading instant commerce platform, today announced a first-of-its-kind partnership with Polymarket, the world's largest prediction market, to celebrate the nation's 250th birthday with a $1,000,000 gold giveaway. Today through July 19, every $25 or more purchase on Gopuff will serve as an entry for the chance to win one of 250 gold bars. Gopuff and Polymarket are giving away 250g gold bars in celebration of America250. Share In total, 250 winners will share in $1,000,000 worth of gold in celebration of America250, including 250g gold bars. Prizes include two tiers of Gopuff x Polymarket co-branded gold bars: * 10 winners: 250-gram gold bar (approx. value $32,500 each) * 240 winners: 20-gram gold bar (approx. value $2,600 each) To enter, customers can make a qualifying purchase of $25 or more on Gopuff between July 3-19. Customers can earn up to 20 entries (no purchase necessary to enter; full terms and conditions available here). "America's 250th only happens once, and we wanted to celebrate it the way Gopuff does everything: fast, big, and a little unexpected," said Tyler Stewart, Head of Marketing at Gopuff. "The best partnerships make bold ideas even bolder, and together with Polymarket we're celebrating America's 250th by putting a million dollars in gold into the hands of our customers, creating the kind of unforgettable experience only this partnership could bring to life." "Polymarket is where the world comes to find out what people really believe is going to happen - and this summer, that includes who's walking away with a gold bar," said Josh Tucker, Head of Growth at Polymarket. "Teaming up with Gopuff lets us bring that same energy to millions of customers in a fun, tangible way." ABOUT GOPUFF Gopuff, the leader in instant commerce, offers more than 5,000 products delivered in as fast as 15 minutes. Founded in 2013 by Yakir Gola and Rafael Ilishayev, the company operates its own micro-fulfillment centers, leveraging proprietary technology and a hyper-local logistics network to offer speed, reliability, and affordability to millions of customers across the U.S. and U.K. To learn more, visit www.gopuff.com or follow Gopuff on Facebook, X or Instagram. Download the Gopuff app on iOS and Android. ABOUT POLYMARKET Polymarket is the world's largest prediction market platform, where participants trade on the outcomes of real-world events. By harnessing the wisdom of the crowd and the efficiency of markets, Polymarket generates real-time probability estimates that have proven to be among the most accurate forecasting tools available. Polymarket's markets span global politics, economics, science, technology, sports, culture, and more, attracting hundreds of thousands of participants worldwide. Polymarket US operates as a CFTC-regulated designated contract market under the Commodity Exchange Act. For more information, visit polymarket.com.

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