Overview

Gordian Software builds tools for the airline industry to help sell extra services. Its main products are a flexible API and customizable widgets that airlines and travel agencies can embed into their systems to search, book, and manage flights, while offering ancillaries such as seat selection, baggage options, and priority boarding. The API and widgets integrate with a customer’s existing platforms, providing endpoints and UI components to upsell and manage add-ons during the travel flow. Compared with competitors, Gordian Software focuses on easy integration and customization for two client types (airlines and travel agencies), enabling partners to selectively offer services and streamline the customer journey with minimal development effort. The company’s goal is to increase ancillary sales, improve the travel experience, and grow its global presence in the airline and travel market through scalable B2B solutions.